Shop Opening Skills: What'S The Difference Between A Buyer'S Shop And Its Store

Many people who pay attention to the trend and fashion know or have heard of it“ Buyer's shop ”It's a word, but few people really know its true definition.

Buyer's shop is a business model initially developed by Europeans, also known as buyer's operation. It refers to a store where different brands of fashion, accessories, jewelry, shoes, bags and cosmetics are selected and sold together based on the unique fashion concept and taste of target customers.

At a deeper level, it is to collect a certain style, a certain type of single product or brand through the buyer relying on the trend big data or aesthetic guidance, and concentrate on a certain overall space for display and sale.

The core of a buyer's shop is Buyer management Compared with single brand sales, the core of buyer style management is the buyer. Sometimes the style is superior to the brand. For the buyer's shop, the buyer is the key to select the style.

In Europe and the United States, this kind of shop is mainly in the form of street shop, which has a history of nearly 100 years. In RTHK, this kind of shop is usually located in the shopping mall, which is an independent shop in shop shop.

Buyer's shops first appeared in Europe in the 20th century, and began to enter China in 1996. Around 2010, with the accelerated layout of luxury brands in China, buyers' shops began to spread rapidly in China.

Classification of buyer's shops

At present, domestic buyer's shops are generally divided into two categories. One is local buyer's shop, the other is Hong Kong funded and foreign-funded buyer's shop.

Local buyer's shop can be roughly divided into three kinds: independent buyer's shop, brand buyer's shop and department store's buyer's shop.

Independent buyer's shops, most of which are small private stores;

The brand buyer's shop has its own system and forms a chain store mode;

The department store is transformed into a buyer's shop from a department store.

Foreign buyers' shops are relatively simple to understand. They are established by enterprises from Hong Kong, Macao, Europe, America, Japan and South Korea. After having a certain scale, they enter the mainland market. Some of them are well-known in China Lane Crawford, Joyce, size I.T., 10 Corso Como wait.

The most standard form of a buyer's shop is to dress up a shop according to the founder's own preferences, and its taste is the core of attraction. In terms of sales form, the buyer's shop is the agent of various brands, but whatever it sells, it is the definition of taste by the founder or his buyer team.

Here, you should know What is a buyer's shop All in fashion in China and all over the world! The third and fourth parts of the course.

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