Let Chinese Clothing Brands Hear The Voice Of Chinese Fiber! Fiber Road Into Qipai And Jiumuwang

　　 From July 14 to 15, the fiber road 2021 China fiber fashion trend docking exchange activity entered Fujian Qipai Fashion Technology Co., Ltd. and jiumuwang Co., Ltd. to understand the historical precipitation and business philosophy of China's leading clothing brands, and conducted in-depth exchanges on the enterprise's product innovation needs.

　　 Jin Gaoling, Deputy Secretary General of China Chemical Fiber Industry Association, said that this time, he went into the terminal brand and carried out a face-to-face communication activity between fiber enterprises and terminal brands. Through such a form, we can really understand the needs of the terminal brand, and pass on the new varieties and products of chemical fiber to the downstream brands, so as to help the competitive advantages of the terminal brands. At the same time, we will also be more clear about the product development needs of the terminal brand, and clarify the fiber application trend direction, so as to provide reference for the selection of products for the next China fiber popular trend release, and transfer Chinese fiber to the terminal brand more effectively.

　　 Wang Yongsheng, deputy director of marketing department of China Chemical Fiber Industry Association, introduced the application of fiber products released by China fiber fashion trend in tooling, casual wear, jeans and other fields, and shared the future innovation direction of fiber field. Zhao Yuyun, Huafeng Chemical Fabric engineer, and Li Guoyuan, manager of market service department of Tongkun group, respectively introduced the R & D strength and key products of their enterprises, and expected to cooperate with the strong and powerful terminal brands to provide high-quality solutions from the demand of terminal brands.

　　 Qipai: create and enjoy Chinese fashion, deduce a better life

　　 Zhou Li, director of Qipai supply chain purchasing center, Zheng yunyin, senior manager of noodle and accessories R & D center, and team members of raw material innovation, product planning, fabric design and other team members participated in the docking and exchange. Qipai said that from an old sewing machine to becoming a leading brand subverting China's men's wear industry, it stems from numerous fashion innovations. This docking exchange enables the company to better understand the innovative development of fiber end, especially through reading the "China fiber trend report", we are very interested in the innovative fiber released by it, which conforms to the company's concept of "innovative fashion".

Docking and communication in Qipai

　　 Founded in 1979, Qipai is a comprehensive group company with clothing research, design and manufacturing as its own and sales as one. With the advantages of various brands and products under the line, Qipai starts from the lifestyle of Chinese men to meet the needs of Chinese men of different ages for fashion and taste. At present, Qipai has seven brands such as black label, Zhonghua Liling, hongtuxuan, sevenmodern, etc. among them, Qipai black label means classic and authoritative, which is the most historical and precipitation series of Qipai and the place where Qipai first started; China stand collar is the benchmark of Chinese fashion men's wear, and the application and innovation of Chinese elements are the important elements to distinguish its competitors. In addition, Qipai has taken the lead in building an intelligent fashion ecosystem covering five modules: intelligent manufacturing, intelligent products, intelligent logistics, intelligent retail and intelligent office. For example, Qipai multi-functional smart jacket is derived from the innovative design of Qipai intelligent fashion laboratory. Taking Qipai intelligent fashion supply chain as the platform, it adheres to the concept of "good-looking, easy to wear, good function, good intelligence and good technology", Realize the integration and connection of multi-functional clothing, intelligent fashion module and intelligent fashion app.

　　 Jiumuwang: the world's leading expert in men's trousers sales

　　 Xu Fang, supply chain director of jiumuwang joeone business department, Lin Huarong, fabric manager of pants R & D center, and Liu Jingzhe, R & D Manager of Commodity Center, participated in the docking and exchange. With a global vision, jiumuwang integrates industry resources and concentrates ingenuity to create "four good" pants, namely, good fabric, good pattern, good style and good workmanship. Good fabrics need the support of upstream fiber materials. China's fiber popular trend builds a bridge between fiber enterprises and clothing enterprises. Introducing more high-quality fibers to terminal brands can fundamentally meet the downstream demand for fiber materials.

Communicate with each other in jiumuwang

　　 Jiumuwang has been focusing on the field of men's trousers for 32 years. With the brand mission of "building the best pants in the world" and the brand vision of "leading Chinese men's pants and becoming the king of pants in the world", jiumuwang has six core advantages of focus, Seiko, leading, accumulation, innovation and hot sale. For example, it has accumulated 12 million human body data and become a participant in the standard formulation of Chinese men's trousers; Research and create high elastic fabric, tensile rate as high as 4 times of ordinary fabric; The total number of men's trousers sold is 100 million, and 1 pair is sold every 7 seconds. According to reports, jiumuwang's ultimate single product, Xiaohei pants, is comfortable, versatile and easy to handle with high elastic fabric. It brings its Seiko technology focusing on the R & D and production of men's trousers to consumers, so that more consumers can experience high-quality products and services. In the future, jiumuwang will continue to develop along the strategy of "platform, multi brand and omni channel". It will lead the life attitude of "living taste and being willing to take responsibility" with the main brand of joeone and the quality brand of vigano, and guide the lifestyle of the younger generation with fashion brands such as ziozia and fun, so as to continuously meet the needs of consumers in different market segments and occasions.