Guangfa Securities 30 Years: Party Construction Leads To Activate Development Momentum

On December 1, 1990, Shenzhen Stock Exchange opened in the special economic zone. At that time, many people did not understand or even questioned the stock market. In September 1991, when there was no official conclusion on the heated debate about the capital market, the Securities Department of Guangdong Development Bank, the predecessor of GF Securities, was officially listed in Guangzhou, which is known as the forefront of reform.

The stock exchange and the securities business department are both new things in the forefront of reform. It is a group of enterprising Communists who have broken through the ideological shackles that Chinese enterprises and capital markets have made their way.

With the rapid development of China's economy, the Shanghai and Shenzhen stock exchanges have developed from the initial 13 stocks to more than 4000 A-share listed companies with a total market value of several trillion yuan, realizing the development process of western countries for hundreds of years in 30 years. Guangfa Securities has also grown from a business department with only 10 million yuan of working capital to a financial group of head brokers.

In November 2020, the Party committee of GF Securities held a learning meeting of the theoretical learning center group (expanded)

Development has soul: Party building leads to activate development momentum

Founded in 1991, GF Securities ushered in 30 years of construction in the centenary of the Communist Party of China.

After 30 years of trials and hardships, GF Securities has grown into one of the most influential securities companies in China's capital market. In the fierce competition and complex and changeable industry environment, GF Securities has played an important role in optimizing the allocation of resources, improving the financing structure and accelerating economic development with pioneering and innovative spirit.

By the end of 2020, GF Securities has set up 282 securities business departments nationwide, serving more than 11 million customers and managing more than 3 trillion yuan of assets.

While actively promoting business innovation, GF Securities also gives full play to its professional research advantages and the role of a think tank, fully supports the relief of private enterprises and non bank financial institutions, maintains the stability of the capital market and helps the steady development of the economy.

Behind such achievements, it is due to Guangfa Securities's adherence to the leadership of Party building, which has activated the development momentum of the company. GF Securities said that securities companies are the core participants in the capital market, which is not only an important guarantee for the healthy and stable operation of the capital market, but also shoulder the important mission of optimizing resource allocation and serving the real economy.

"GF Securities is deeply aware of the important significance and development direction of comprehensively deepening the reform of the capital market, so as to always practice the original mission of serving the real economy and national strategy, promoting the deep integration of Party building and business, and constantly promoting the high-quality development of various businesses serving the economy and society." GF Securities said.

For example, the theme education of "not forgetting the original intention and keeping the mission in mind" launched by the Party committee of GF Securities in 2019 has solved a number of difficult and painful problems restricting the reform and development of the company by adhering to the problem orientation and conducting in-depth investigation and research, transforming the achievements of the theme education into the construction practice of the company's reform and development, strengthening compliance risk control and maintaining business stability.

In this year's party history study and education, GF Securities has also injected the red gene into the grassroots. Through the production of "Lingnan red financial story: the first Soviet regime bank", "Chaozhou seven days red" and other red financial story propaganda videos, as well as "Lingnan financial story Sun Yat Sen and the establishment of the central bank", GF Securities tried to tell the red financial story in different scenes such as the investment and education base website, wechat public account, business places, investment and education activities, Guide investors to know and love the party.

Helping the poor in a proper way: creating a new mode of financial leasing assistance

In the 19th National Congress of the Communist Party of China, precise poverty alleviation is regarded as one of the three key battles to win in order to build a moderately prosperous society in an all-round way. With the rapid development of China's capital market, as an important part of the industry's poverty alleviation work, the securities industry, with the continuous improvement of its overall strength and professional ability, has laid a solid foundation for the capital market to serve the overall situation of poverty alleviation.

For a long time, under the guidance of China Securities Regulatory Commission and China Securities Association, GF Securities has actively carried out social responsibilities such as poverty alleviation, Rural Revitalization and public welfare charity. It has helped Longxi village, baijiadong village and tianjinggang village in mountainous area of northern Guangdong Province, and national poverty-stricken counties Wuzhishan City, Lingao County and Baisha Li Autonomous County in Hainan Province.

In the practice of targeted poverty alleviation, GF Securities has given full play to the professional advantages of its own financial institutions and used a variety of financing tools to find a long-term poverty alleviation idea in line with economic laws for poor areas.

For example, GF Securities seized the characteristics of securities business in 2017, and initiated a new mode of financial leasing financial poverty alleviation in the industry. Financial leasing is convenient, flexible and efficient, which is more suitable for the financing needs of enterprises in poor areas and other entities.

In Wengniute Banner, Chifeng City, Inner Mongolia Autonomous Region, Guangfa Securities has helped its 20 MW photovoltaic power generation project solve the problem of 130 million yuan of operating capital through financial leasing, while the project has brought tax revenue and land rent income to the local government and local residents respectively, achieving multi win.

By giving full play to the professional advantages of financial institutions, GF Securities has creatively explored five in one three-dimensional assistance measures of "party building poverty alleviation, financial poverty alleviation, industrial poverty alleviation, education poverty alleviation and public welfare poverty alleviation", which has driven more than 500 poor households and 2000 poor people out of poverty, and helped three national poverty-stricken counties to get rid of poverty, The social and economic benefits of poverty alleviation work have been maximized.

Guangfa Securities has also jointly invested with Guangfa fund, Guangfa Xinde, Guangfa futures and other subsidiaries to establish the first social welfare foundation of Guangdong Guangfa Securities, which takes securities dealers as the main initiator and obtains the highest level of 5A social organization evaluation. Through building a professional platform, carrying out professional operation, building a long-term mechanism, the organization carries out practical public welfare.

Relying on the foundation, GF Securities has actively carried out activities such as helping the poor, donating money to help students, and taking part in environmental protection. It has created a series of public welfare projects with social benefits, professional characteristics and brand value, such as "United Nations sustainable development goal demonstration village", "Youth helping poor students care program", "man Tianxing rural children reading program". Up to now, GF Securities has spent more than 200 million yuan on public welfare, and has invested nearly 40 million yuan in poverty alleviation funds.

Anti epidemic and affectionate: introducing financial "living water" to help enterprises

The report of the 19th National Congress of the Communist Party of China clearly pointed out that we should deepen the reform of the financial system and effectively enhance the ability of financial services to the real economy. The new era puts forward higher requirements for the securities industry.

GF Securities believes that the capital market should further clarify its position of returning to the source of serving the real economy, actively dredge the channels for financial "living water" to enter the real economy, and help the steady development of the economy.

See the truth in times of crisis. At the beginning of 2020, in the face of the outbreak of new crown pneumonia, GF Securities actively took measures to prevent and control the epidemic, and donated 27.1 million yuan to fight the epidemic. Recently, the epidemic situation of new coronal pneumonia in Guangzhou is severe, and the prevention and control work is urgent. In order to support the epidemic prevention and control work in Guangzhou, GF Securities, together with Guangdong Private Investment Co., Ltd., e-fund and GF fund, successively donated RMB 33 million to Guangzhou Red Cross Society to purchase special materials for epidemic prevention and treatment in hospitals under the guidance of Guangzhou municipal government.

At that time, the business situation of all walks of life was affected to varying degrees. In order to implement the requirements of the central government on financial support for epidemic prevention and control and financing of entity enterprises, GF Securities has invested its own funds in epidemic prevention and control bonds, private enterprise bonds and poverty alleviation transformation bonds, giving full play to the function of financing intermediary, delivering financial "living water" to enterprises seriously affected by the epidemic situation, and helping enterprises to open a green channel of debt financing for epidemic prevention and control.

During the epidemic period, GF Securities issued 7 issues of epidemic prevention and control bonds, which helped the issuers to raise 8.5 billion yuan, effectively helping enterprises to have sufficient funds for epidemic prevention during the epidemic period; A total of 1.84 billion yuan of anti epidemic treasury bonds have been sold, which has made great contributions to ensuring the source of funds for epidemic prevention and control.

Innovative: a pioneer of digital securities companies

To a certain extent, GF Securities can be called the direct witness and participant of the development and innovation of China's capital market.

In the past decade, artificial intelligence has set off a wave of financial science and technology. With its strong investment and research ability, GF Securities has been constantly innovating in financial science and technology, and promoting the digital transformation and upgrading of wealth management, institutional trading, operation management, compliance risk control and other fields.

With the fierce "Commission war" in traditional securities business, GF Securities took the lead in proposing the idea of "transformation of brokerage business to wealth management" in the industry. It took the lead in setting up wealth management center among domestic securities companies, bravely acted as a pathfinder for digital securities companies, comprehensively built intelligent securities companies, and achieved the industry's first in a number of intelligent business scenarios.

In 2014, GF Securities launched the self-developed e-taojin app, aiming to create a comprehensive investment and financing platform centered on customers. At present, its total number of users has exceeded 30 million, which has gathered the strong financial technology strength and investment research ability of GF Securities, providing customers with whole process accompanying wealth management services.

In 2015, GF Securities launched the "question and answer" system, breaking the service gap of traditional physical areas. All users can launch investment consultation online to 7000 professional consultants anytime, anywhere. In the past five years, the system has received more than 22 million customer consultation orders, and the total number of users has exceeded 8.3 million.

In 2016, GF Securities built the first robot investment consultant of securities companies, beta bull, to expand and innovate traditional financial business with advanced technologies such as big data and artificial intelligence. The system has low user threshold, diversified strategies, simple and clear operation, and provides 7 × 24-hour intelligent investment advisory service. At present, the total number of customers of the system has exceeded 1 million.

In fact, GF Securities is an epitome of the continuous innovation and growth of the entire securities industry. According to the relevant technical director of GF Securities, artificial intelligence technology has become one of the core driving forces for the development of the financial industry. GF Securities will gradually apply this technology to multiple intelligent scenarios, such as online courses, information broadcasting, training roadshows, product double recording, account opening audit, etc., and constantly integrate AI technology with financial scenarios, so as to enable customers to obtain better financial services.

Looking back on the past 30 years, GF Securities has grown together with China's capital market under the leadership of the party building. Guangfa Securities said that looking forward to the future, under the leadership of the party, the company will adhere to the mission of "achieving the dream of serving the country through value creation" and "striving for knowledge, seeking truth and dedication"; The core values of "customer first, win-win cooperation" should be strengthened, and the mission, responsibility and national strategic responsibility should be strengthened. We should adhere to serving the real economy, promote green finance, promote employee development, carry out targeted poverty alleviation, actively support the fight against the epidemic situation, and fulfill the corporate social responsibility of financial institutions with practical actions.