Change And Rebirth! Taijishi · 2021 China Textile Elite Walking Summit Around Qinghai Lake

On June 24, under the guidance of China Textile Information Center, 2021 China Textile and garment cooperation development forum and taijishi · 2021 hiking summit of Chinese textile elites around Qinghai Lake were successfully opened in Qinghai Lake.

After an extraordinary year of 2020, the outbreak of the epidemic accelerated the remodeling of the world pattern and industrial pattern. The development situation of China's textile industry is becoming more and more complex, and the factors of instability and uncertainty are increasing, but there are still opportunities for development.

At this summit, more than 150 textile industry elites gathered in Qinghai Lake, standing at a new historical starting point and looking forward to the new direction of development. As the organizer of this series of activities, China Textile outdoor sports alliance has carefully prepared and organized this forum and summit, fully demonstrating the activity value of "integration, innovation, benefit and Transcendence", and promote the development and progress of the industry.

　　 Exploring value innovation, seizing opportunities and constructing new industrial pattern

As an important part of the summit, 2021 China Textile and garment cooperation and development forum, with the theme of "change and rebirth", explores industry reform and industrial collaboration, brand building and growth restructuring. Representatives of enterprises from all sectors of the textile and garment industry chain, including raw materials, fabrics, accessories, processing plants, clothing brands, IP parties, and consulting agencies, gathered together to explore new opportunities and new paths for industry reform and development under the background of dual cycle development.

The forum was presided over by Zhou Changnian, Secretary General of China Textile Outdoor Sports Federation.

Li Bo, deputy director of China Textile Information Center, delivered a speech at the meeting. He pointed out that the troika series activities of "textile and garment cooperation development forum, textile elite hiking summit and textile elite public welfare trip" will build an efficient communication platform for the upstream and downstream enterprises in the textile and clothing supply chain, create a good atmosphere for textile colleagues to experience and learn from each other, and realize the great dream of textile entrepreneurs to shoulder their responsibilities and repay the society.

Fu Guangwei, President of China Textile Engineering Society, said in his keynote speech on "new ideas and new paths for textile and garment industry cooperation mode under complex environment": "China's textile industry after the outbreak of the epidemic is no longer a stage of linear growth with thousands of horses galloping. We should unite together and build a community of common destiny model of benefit and value cooperation guided by demand and market; Build an invincible team with scientific strategic thinking; Only by selecting talents with double standards of ability and responsibility, relying on talents, cultivating talents and giving them responsibilities and powers can we build an invincible team. "

　　 Starting from the original intention of the brand, innovating and creating to radiate the vitality of the enterprise

Taiji Stone Co., Ltd. has been named hiking activities for three consecutive times. Chairman Lin Rongyin said in the keynote speech of "starting from the heart and looking at the future together from the heart": "the Chinese textile elite Hiking Series is a sports event for textile people. It is also a symbol of cohesion and challenge spirit of the industry, and is also the exchange and cooperation of textile enterprises, An important platform for opening up the upstream and downstream industrial chain. " At the same time, he also said that taijishi hopes to take the opportunity of outdoor sports and healthy textile with industry elites to explore more possibilities of industrial integration, product innovation, benefit and transcendence“ Taijishi is willing to work together with other industrial elites to forge ahead, create new materials with high quality, high degree and wide application, create our own national fiber brand, build China's "smart" manufacturing, and build a textile future together. "

With the continuous upgrading of the consumer market, people's requirements for clothing are not limited to basic needs such as covering the body and keeping out of the cold. Even down jacket, a seasonal piece, is becoming more and more diversified. Meng Qingju, general manager of marketing domestic Department of Kunshan Huayang new materials Co., Ltd., made a systematic analysis on the current situation and trend of down garment industry in his speech of insight into down jacket industry“ Only when the down jacket becomes more lightweight and has a sense of design, and its personalized elements are constantly improving, can it adapt to a variety of life scenes such as commuting, business, leisure and travel. " Meng said.

Shandong lianrun New Material Technology Co., Ltd. is famous for its differentiated and sustainable fashion yarn products. Zhu Pei, general manager assistant and senior brand marketing manager of lianrun, said in the sharing entitled "innovation for a better life", lianrun's "beautiful care", "love freedom", "sustainable fashion" and "return to zero" series all reflect the trend of product development and innovation, the integration of practical functions and sustainable ideas.

Dai Hanquan, general manager of Qima zipper international business department, shared the way of survival of Chima zipper from the three dimensions of "keeping the bottom line, optimizing the middle line, and upgrading the online". On the principle of adhering to quality, we should control production and management costs, optimize manufacturing, management and marketing with intelligent manufacturing, mode innovation and fine management, and then create unique product identification through customer structure adjustment, positioning transformation and upgrading.

He Guanghui, general manager of Shanghai Guangjie Garment Co., Ltd., said that since the early stage of the company's entrepreneurship, the company has clearly set the development goal of middle and high-end coats, and has been unswervingly developing along this line for ten years, and has made remarkable achievements. He also pointed out that in the increasingly severe situation inside and outside the clothing manufacturing industry, clothing brands should adhere to the vision of "making production easier and better life", build new flexible intelligent production, gradually realize the digitization of surface and auxiliary materials, and open a new mode of production and consumption.

Li Lingyun, deputy general manager of supply chain center of masfield group, introduced how to promote innovative production, that is, supply chain upgrading“ Brand retailers should focus on the whole commodity supply chain, use new technology, optimize and shorten, or even cut off the links that are no longer efficient. "

Liu Chunmei, CEO of Shandong Kangkang New Material Technology Co., Ltd., believes that only with material thinking can the development of explosive products be promoted. Kangkang's innovative materials "silver fiber +" and "seaweed fiber +" will make the design more forward-looking, which is the reason why many popular products are created.

Shi Jiangnan, marketing manager of Shenzhen Yuncai Textile Co., Ltd., systematically introduced the development history and current situation of ribbon. The export of Yuncai ribbon is enough to show its brand value.

Li Yanling, the fashion manager of Yongqi, delivered a keynote speech on "transformation and Rebirth: consumption guided intelligent manufacturing, how to achieve growth and reconstruction of garment industry", and elaborated the importance of supply chain and the development status of digital intelligent manufacturing with typical cases. The operation, service and supply chain capabilities of Yongqi fashion fully explain the advantages and values of the brand.

Pan Jun, founder of pantel fashion, a famous fashion designer and commodity enterprise expert, introduced the reconstruction of commodity planning 4.0 in detail, and elaborated the differences and advantages between big commodity planning 4.0 and the previous three editions of planning from the perspectives of planning mode, cash flow, consumers, trends and goods, so as to provide strategic reference for the development of enterprises.

Cat father Yuhai, the founder of devil cat IP, started from the penetration, cooperation and product capabilities of super IP, and demonstrated its excellent cooperation and promotion ability with "devil cat: swallowing negative energy", providing new ideas and solutions for the IP creation of clothing industry.

Wang Haoyu, vice president of Beijing Xinwu split silk e-commerce Co., Ltd., started from the digital enabling clothing industry chain, and demonstrated the accuracy and efficiency of the digital supply chain from four perspectives: express delivery, commodity distribution, fabric preparation and factory order distribution.

Dai Chenghao, chairman of Ningbo machaton children's products Co., Ltd., said that mqd children's wear is a professional brand operation service provider focusing on product and service development and brand operation at all stages from pregnancy, infant and children to teenagers.

As a textile man growing up in Qinghai, Zhang Zirui, chairman of Kunshan Huayang new materials Co., Ltd., shared with you the happy way of business management of entrepreneurs based on his own growth experience and entrepreneurial process, starting from the Buddhist perception of "self-interest and altruism". Adhering to the concept of standing in the perspective of others, the enterprise is rooted in the research and development of functional fabrics. He called on textile people to be a person who can endow products, human beings and contribute to society.

Liu Hua, vice president of the all cotton era, congratulated us in the form of video. At the same time, he shared with you how the development process of the whole cotton era, adhering to the purpose of "cotton changing the world", and taking innovation as the concept, gradually expanded a cotton into the whole cotton category, so that more people can experience the development process of comfortable, environmental protection and all cotton lifestyle.

Qinghai Lake is a high altitude area. In order to ensure the safety of the participants and the smooth holding of the activities, the organizers fully considered the potential dangers that might be brought about by high-level anti-terrorism activities, and specially arranged the Forum on the first day, so that everyone could gradually adapt to the plateau climate. In addition, the first day of forum exchange and sharing not only created a good opportunity for enterprises to display and interact, but also further promoted the understanding and understanding among enterprises.

　　 Walking summit around Qinghai Lake

On June 25, along the Qinghai Lake, the light load hiking activity officially started. More than 150 textile elites marched forward with their heads held high to challenge the two-day 58 km journey.

As the largest inland lake in China, Qinghai Lake is also known as "cuowenbu", or "blue sea" in Tibetan language. At the end of June, Qinghai Lake is also the most beautiful season of the year. Golden rape flowers are blooming everywhere, and pieces of golden are inlaid on the blue Qinghai Lake, just like fairy tales.

Of course, the hiking challenge behind the prosperous scenery can not be underestimated. On the first day, the distance from the east gate of Qinghai Lake to erlangjian scenic spot is nearly 32 kilometers, and the second day is the high altitude journey from Heima River to garila temple, which is also a challenge for everyone. But this is also the challenge of textile elite Constantly surpassing the life attitude and industry spirit.

The success of the summit is inseparable from the careful planning and preparation of all parties. The "taijishi · 2021 walking summit of Chinese textile elites around Qinghai Lake" is guided by China Textile Information Center, sponsored by China Textile outdoor sports alliance, named by taijishi Co., Ltd., and sponsored by jeep outdoor exclusively Hebei Ningfang group and shengyicheng graphene Technology Co., Ltd. jointly sponsored by Shanghai Yongqi Fashion Co., Ltd., Shandong lianrun, Kangkang new materials, Liansheng textile, Chima zipper, fuming button, Yuncai textile, klesco, Xianglong Composite Factory of Oriental Silk Market and Weicheng Garment Accessories Co., Ltd.

In addition to high morale and healthy physique, proper equipment is essential to complete the whole challenge. Equipment 2.0 is provided for this hiking activity, including waterproof and windproof breathable stormsuit, waterproof soft shell pants, lightweight cool sense antibacterial T-shirt, outdoor quick drying baseball cap, outdoor quick drying gloves, sun proof breathable magic scarf, sunscreen ice silk sleeve, functional compression leg protection and antibacterial deodorant socks. The whole set of clothing is not only more beautiful in design, but also emphasizes the system and integrity, function and texture of the clothing. It also integrates the concept of sustainability and environmental protection. At the same time, the quality of accessories and the consistency with clothing related elements are taken into account. It can be seen that the organizer is careful in every detail. Devil cat ® Zombiescat, kunjie clothing, yundian clothing, Nantong Fumei, Zhihao sports, SHANGZHENG textile, Yangshi textile, HeXiong international trade, langyide clothing accessories, Yike shoes and weibuster interlining have provided great support in the supply chain coordination. They have provided close protection for the team members through one needle and one line, and combined the attitude and original intention of textile people, Pass it on to every teammate through clothes!

It is worth mentioning that the material packaging of this activity adopts environmental protection design. During the walking process, all staff exchange for new drinking water through empty water bottles, and pay attention to the ecological environment protection of Qinghai from every point.

　　 Looking forward to the fifth anniversary of our gathering, textile workers will start again hand in hand

Since 2018, whether it's the yellow sand in Dunhuang Gobi, the boundless Hulunbeir prairie, or the complex and changeable Zhangye Canyon, under the guidance of China Textile Information Center, China Textile outdoor sports alliance has led textile workers to leave a series of solid footprints in the beautiful rivers and mountains of the motherland, and shed sweat in the challenges of outdoor sports, Harvest friendship.

Over the past four years, the organizers have learned from experience, eliminated deficiencies, continuously optimized the activity process and refined services, creating four outdoor sports events with different styles and double upgrading experience. In particular, the strong voice of the 2021 China Textile and garment cooperation development forum and the successful holding of taijishi · 2021 China Textile elite walking around Qinghai Lake summit not only provide opportunities for communication between upstream and downstream enterprises of textile and garment, but also build a platform for resource exchange of the whole industry with the concept of "integration", and convey the "responsibility, inheritance, and inheritance" of textile people with the awareness of "innovation" We should stick to the spirit of "sticking to the spirit core of" Yixing ", give thanks to the society with the mind of" benefit action ", challenge the limit with the appeal of" Surpassing ", and enhance the brand value and communication.

Textile elites from all over the world spread the responsibility and responsibility of textile people to the society through public welfare walk; Through the challenge around the lake, the textile elite's life attitude of constantly challenging and surpassing themselves is conveyed to the industry; Through the industry forum, we can experience the industry cooperation in the industry reform and the growth reconstruction in the brand construction, and meet the unprecedented changes and challenges with a new attitude of self-confidence and determination.