Adidas Develops The First Women'S Physiological Sports Pants
The day before yesterday, Adidas published an article on its public account entitled "are these tights? This series is specially designed for women's physiological period, which can be fitted with sanitary napkins, tampons and other physiological products.
Source: adidas official website
This series of tight pants contain three layers of core absorption layer, absorption layer and leak proof layer. The new flow shield technology is adopted to quickly absorb secretions, which can effectively avoid the embarrassing scene that female physiological products penetrate into the outside of pants when side leakage occurs. Women can do a large range of movements, even play volleyball and boxing during menstruation.
In addition, Adidas will work with sports technology company orreco and Dr. Georgie brunvels to create free courses and provide teaching resources in schools around the world to popularize women's physiological knowledge.
It is understood that orreco, a sports technology company, is a start-up enterprise dedicated to improving sports ability through machine learning and performance statistics technology. The company's software platform integrates sports science and data-driven artificial intelligence technology. Its products are mainly used to optimize the performance of athletes. Its bioanalysis service reduces the number of sick and injured elite athletes.
Adidas takes the physiological period as a breakthrough point to enter the female underwear market, avoiding the competitive relationship with the mature and well-known underwear brands. With the following scientific and free teaching materials on women's physiological period, I believe that if this new product is really like its advertising, Adidas will surely create a new era of women's underwear.
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