"626 China Clothing Brand Live Broadcast Day Henan Xiping Station" Press Conference Held In Beijing!

　　 The morning of June 8, 2021 Under the guidance of China Textile Industry Federation, sponsored by China Garment Association, Henan Provincial Department of Commerce, Zhumadian Municipal People's government, Xiping County People's government, Henan Provincial Clothing Industry Association and Henan satellite TV The press conference of "626 China clothing brand live broadcast day, Xiping station, Henan Province" was held in the conference room on the ninth floor of China Textile Industry Federation.  

　　 Press conference by Li Gang, President of Henan Garment Industry Association host, Sun Ruizhe, chairman of International Textile Federation and President of China Textile Industry Federation, Jiao Pei, vice president and Secretary General of China Garment Association, Gao Xiang, deputy director of Henan Provincial Department of Commerce, sun Jiwei, deputy mayor of Zhumadian Municipal People's government, sun Qi, director of e-commerce Department of Henan Provincial Department of Commerce, Nie Xiaoguang, Secretary of the CPC Xiping County Party committee, and Li Quanxi, head of Xiping County People's government, Zhao Haijin, director of the Standing Committee of Xiping County People's Congress, Chen Jinhui, deputy head of Xiping County Government, Zhang Xun, executive vice president of Henan garment industry association, and Zhang Yan, vice president and Secretary General of Henan garment industry association Other leaders and more than 30 media attended the conference.

　　 On June 26, 2020, the first live broadcast day of Chinese clothing brands was held in Xiping County, Zhumadian City, Henan Province, the hometown of Leizu. It presented a high-level, large-scale, huge response and praise industry feast for the people of the whole country! This year, with the efforts of all parties, the second "626 Chinese clothing brand live broadcast day" will be held in Xiping, Leizu's hometown, again! After one year's precipitation, 626 Chinese clothing brand live broadcast day will continue to send Xiping voice to the world!

　　 Digital economy promotes economy, brand direct broadcast tree brand!

　　 Sun Ruizhe, President of China Textile Industry Federation Starting from the significance of a piece of clothing, the paper shared with you the global status of China's textile and garment industry, the significance of developing live e-commerce, and the ambition, courage and luck of Xiping County, Zhumadian, Henan Province to undertake 626 activities.

　　 He said that the development of live e-commerce is of great significance for promoting the industry to better integrate into the "dual cycle" development pattern. Last year, China's clothing brand live day was launched under the background of the party and governments at all levels leading the whole country to fight against the new crown pneumonia epidemic. At that time, he described the significance of the activity as follows: The people's government serves the people, and the livelihood industry promotes the people's livelihood.

　　 This year is the opening year of the "14th five year plan". Standing at the starting point of building a moderately prosperous society in an all-round way and starting a new journey of building a socialist modern country, he expressed it in another sentence: digital economy promotes economy, and brand broadcast builds brand. Live e-commerce has the attributes of content economy, digital economy and flow economy. The new journey of building a socialist modern country in an all-round way has begun. Based on the new development stage, the development of live e-commerce is an important way to realize the efficient circulation of industry goods, elements and services; It is also a realistic choice for the prosperity of regional economy and the construction of double circulation pattern.

• Li Gang, President of Henan garment industry association, presided over the press conference

　　 Many plates help, strong voice for Chinese clothing!

　　 Jiao Pei, vice president and Secretary General of China Garment Association In introducing the event, he said that China is a big clothing manufacturing country and also a clothing consuming country, and is moving towards a clothing power. According to the data of e-commerce platform, in 2020, there will be more than 20 million live broadcasting of all categories in China, and clothing and apparel will occupy a large share. In Taobao live broadcast, clothing category sales accounted for nearly 50%. China's clothing industry and enterprises are important participants and beneficiaries of Internet + consumption. 626 the live broadcast day of Chinese clothing brand is a festival that truly belongs to China's clothing industry and Chinese garment people! I believe that after careful preparation, this year 626 China clothing live day will achieve greater success!  

　　 Gao Xiang, deputy director of Henan Provincial Department of Commerce As one of the six leading industries in Henan Province, the clothing industry has an annual output value of more than 360 billion yuan and promotes employment of more than 5 million people. At the beginning of this year, the general office of the people's Government of Henan Province issued the implementation opinions on promoting the high-quality development of the clothing industry, which clearly requires promoting the transformation and upgrading of the clothing industry and high-quality development. This time, it is in response to the call of the provincial Party committee and the provincial government. The activities include "news release, advocacy, anchor contest, conference forum, live exhibition negotiation, fashion show, tour tour" and other plates. The live broadcast will be carried out with the help of famous e-commerce platforms such as Taobao, pinduoduo, shuoyin and Kuaishou, which will promote the rapid development of new retail of Henan clothing live broadcast.

　　 Strength and confidence are ready, fashion Xiping starts again!

　　 Sun Jiwei, vice mayor of Zhumadian Municipal Government In the activity information release, it was mentioned that in January this year, after the release of the "implementation opinions" of the Henan provincial government, Zhumadian City, after comprehensive consideration, determined the target orientation of the "10 billion" textile and clothing industrial cluster, mainly Xiping County, actively undertake the textile and clothing industry transfer, actively supplement the chain, promote intelligent transformation, and optimize the business environment. Xiping County has unique historical advantages, superior location advantages and open development platform. It not only has the traditional culture and foundation for the development of the clothing industry, but also has the element guarantee and modern carrier for the development of the clothing industry. The people of the whole city will give full support to Xiping County in running the conference well.  

　　 Li Quanxi, head of Xiping County People's Government In introducing the preparations for the event, it was mentioned that the 626 China clothing brand live broadcasting day was once again in full bloom. Xiping County Party committee and county government have attached great importance to it. A preparatory leading group headed by the county head of the county government has been set up to mobilize the strength of the whole county and make careful arrangements, from the location of the meeting to the security of the meeting, transportation, hotel accommodation, catering, and epidemic prevention and control, All work is ready to ensure the success of the conference. Xiping people will be full of confidence and wholeheartedly welcome people from all over the country to gather in Xiping to discuss cooperation and seek common development!  

• Nie Xiaoguang, Secretary of the CPC Xiping County Party committee, attended the press conference

　　 The people's government is for the people, and the livelihood industry promotes the people's livelihood; The digital economy promotes the economy, and the brand is directly broadcast. With the joint efforts of people from all walks of life, driven by the economic tide of live broadcasting, inspired by the linkage of 100 cities and five initiatives, and with the synchronous assistance of many activities such as "Convention, big show, live broadcast and sales exhibition", 626 Chinese clothing brand live broadcasting day will surely create new brilliance and add new luster to Leizu's hometown and beautiful Xiping, It will open a new chapter for Henan clothing industry to integrate into Rural Revitalization and help county economy develop with high quality!