Do Journalists Observe "Making Fast Money" Or "Going Through The Cycle"? This Is A Multiple Choice Question

"Bayonet fighting" with giants also requires considerable strength.

After the rise of the mobile Internet era, it seems that the voice of Chinese enterprises going out to sea has never stopped.

Around 2015, the first wave of mobile Internet going out to sea was opened by enterprises mainly engaged in tool applications. In this process, eggplant technology, cheetah mobile, UC and so on have a massive user base through the early horse enclosure.

Since the second half of 2016, Chinese enterprises have started the second round of mobile Internet going out to sea. In this wave of going out to sea, the direction of going out to sea has turned to content and game products, such as biglive, a subsidiary of happy gathering era, has entered Indonesia's live video market, and King glory has launched overseas versions.

At the same time, the sea going of bat giant is also speeding up. Alibaba invested in lazada and tokopedia in Southeast Asia, Tencent invested in gojek, baidu launched Du adplatform and tiktok.

If we simply continue the positioning of tool products, eggplant technology will soon become "cannon fodder" in the market that a large number of peers and giants rush to. To be sure, tool products are easy to cash in. As long as you have enough installed capacity and user volume, as long as you graft them into the advertising platforms of giants such as Google and Facebook, and become a member of the giant advertising flow pool, there are many ways to "make quick money".

But parasitic in the giant advertising platform, also means their own low added value. Just like the relationship between Starbucks and upstream coffee bean growers, the brand premium and product appeal of Starbucks are beyond the imagination of small and medium-sized coffee farmers in central and South America.

From this perspective, what eggplant technology has done, whether it is building its own advertising trading platform or launching payment applications, is doing a benchmarking giant or even subverting the giant. In the face of the oppressive power of overseas advertising giants, eggplant technology at least with its own strength to tear open a hole.

In other words, Chinese enterprises going to the emerging markets in the future, at least in addition to Google and Facebook, have a new and local choice. The imagination space behind it is far higher than the story of obtaining users through near-field transmission and "selling traffic" to giants. The same is to do b-end business, eggplant technology positioning itself as "infrastructure provider", to do "things through the cycle".

But that doesn't mean eggplant technology is risk-free. Whether it's Google or Facebook, or Alibaba or byte skipping in China, the giants have abundant accumulation in the field of advertising and payment, and "bayonet" with giants still needs considerable strength.

Fortunately, the current market of eggplant technology is a market that magnates "disdain" to a certain extent. It is not without stories of "dirty work, hard work" that perfectly matches the needs of users, so as to realize counter attack and breakthrough. Pinduoduo is a typical example.

However, there is no answer to the question of how long such regional differences and time differences can last. At a certain time point in the future, whether the giants will see the value of emerging sinking markets and use their own resources to form phagocytosis and counter attack is still unclear.

However, from the financing situation of eggplant technology, we can see the attitude of capital to a certain extent. In May 2020, eggplant technology was supported by Tencent and express. Although the financing amount was not disclosed, the potential of eggplant technology super platform is gradually recognized.