Release Conference Of China'S Commodity Sales Statistics Reveals Market Characteristics And Forecasts The Future Of The Industry

　　 On April 22, jointly sponsored by China Federation of Commerce and China National Business Information Center "2021 (29th) China market commodity sales statistical results release conference" It will be held in Beijing. Meeting with "New pattern, new consumption and new driving force" For the theme, the The operation of China's consumer goods market in 2020, the development trend of consumer goods market in 2021, and the statistical results of China's commodity sales in 2020 。  

　　 Jiang Ming, President of the China Federation of Commerce, Cao Lisheng, vice president of the China Federation of Commerce and Secretary of the Party committee of China National Business Information Center, Li Dianyu, director of the national business information center of China, Wang Yao, member of the service industry advisory committee of the national development and Reform Commission, and Fu Yuehong, President of the Beijing Federation of Commerce, Wang Chenhua, vice president of bosden international clothing (China) Co., Ltd., Li Jing, executive chairman of Mengjie group, Yu Ru, vice president of Fujian qipinlang Industrial Co., Ltd., Lu Qun, executive director and deputy general manager of group strategy of anlifang (China) Garment Co., Ltd., and Liu kunneng, co-founder and general manager of Hangzhou yingshe Fashion Co., Ltd Representatives of business, brand enterprises and media attended the meeting.  

　　 Jiang Ming In his speech, he introduced the achievements of China's economy and consumer goods market during the 13th Five Year Plan period, elaborated the new features and new trends of the consumer goods market, and pointed out that the press conference on the sales statistics results of China's commodity market has been held for 29 times so far, which fully witnessed the development of China's consumer goods market, and studied and judged the future of China's consumer goods market Promoting the upgrading of traditional consumption has far-reaching significance.  

　　 Cao Lisheng The report on the operation of China's consumer economy in 2020 and the development trend in 2021 were released. He used a large number of detailed data to summarize and analyze the development of China's consumer goods market during the 13th Five Year Plan Period: "during the 13th Five Year Plan period, China's GDP increased by 32.1%, and the total economic volume exceeded one billion yuan, reaching 101.6 trillion yuan, an increase of 32.7 trillion yuan compared with 2015; China's per capita GDP has exceeded US $10000 for two consecutive years since 2019. In addition, China's economy We have continued to optimize institutions, expand exports, increase residents' income, achieve rapid growth in consumer consumption, and basically stabilize price growth.  

　　 Cao Lisheng interpreted the current situation of China's consumer goods market and retail market in 2020; The retail sales of goods resumed positive growth since July; The decline rate of rural consumer goods market is less than that of urban areas; Online consumption has achieved rapid growth, with a significant slowdown in the second half of the year; The consumption of offline stores gradually returned to the pre epidemic level; The trend of consumption upgrading is still strong. The main commodity market development of key large-scale retail enterprises shows as follows: the key large-scale retail enterprises gradually resume positive growth; Clothing retail sales of key large-scale retail enterprises decreased significantly; In the whole year, the retail sales of bedclothes increased negatively.  

　　 In the report The development trend of domestic retail industry is predicted First, stabilize people's livelihood and maintain a stable and rapid development of retail business; 2、 The high-end retail formats will show a vigorous development momentum; 3、 Digital commerce will create diversified consumption scenarios; 4、 The market order of business environment will be more fair and effective; 5、 Brand positioning and brand culture revolve around lifestyle.  

　　 Cao Lisheng also interpreted the development of textile and clothing, home textile (attached), household appliances and other markets, and predicted that the total retail sales of consumer goods would increase by more than 10% in 2021.  

　　 The meeting was released Statistical results of China's commodity sales in 2020 。 Bosden, an Lifang, blue moon, Youngor, seven wolves, Luolai, Mengjie, Aimu, jiumuwang, Shanshan, Luomeng, Tongniu, sangun, Hengyuanxiang, Zhenbei, Luwang, biyinlefen, inXX, Li Ning, Shuibao, xuezhongfei, Xuelun, gelisi, Koroba, Haier, Wanhe, Guchuan, Fulinmen, Yurun, Vida, LiBai, Hutong, Laomiao The leading brands in Asia and the first class were listed on the list.  

　　 At the meeting, Zhang Guohua, President of China Advertising Association; Wang Yao, member of the service industry advisory committee of the national development and Reform Commission; Yu Ru, vice president of Fujian seven wolf Industrial Co., Ltd.; Liu Amei, general manager of President Office of Shanghai Luolai Life Technology Co., Ltd.; Liu kunneng, co founder and general manager of Hangzhou yingshe Fashion Co., Ltd And other guests, respectively from the new pattern of new consumption, consumption upgrading, brand innovation marketing and other aspects of professional sharing.  

　　 Liu kunneng In an exclusive interview with the reporter of textile and garment weekly, inXX has a high degree of brand identification and has formed a unique national tide gene in the collision between street culture and Chinese culture. InXX will be the understanding of culture, into the brand, products, he firmly believes that products are forever hard currency. In the future, inXX will jointly promote the development of Chinese original design and Chinese fashion trend in the form of brand collection store and buyer's shop.  

　　 Clothing and Home Textile Industry Report  

　　 2021 (the 29th) China market commodity sales statistical results release Report on the operation of China's consumption economy in 2020 and its development trend in 2021 In order to meet the needs of the readers, the report on the development of textile and garment and home textile market is specially selected.  

　　 clothing  

　　 The epidemic situation promotes the demand for home clothing  

　　 Innovation promotes online clothing consumption growth  

　　 First, compensatory consumption promotes the rapid recovery of the clothing market. Although clothing consumption will slow down to a certain extent in 2020, with the overall promotion of epidemic prevention and control and economic and social development in China, positive results have been achieved, especially under the promotion of various consumption policies, the market entities have accelerated the pace of resumption of business and market, the consumer confidence of the public has been steadily restored, compensatory consumption has increased, and the clothing consumption market has shown a steady recovery Positive development trend.  

　　 Second, the epidemic has spawned more demand for home sports and leisure. New crown pneumonia has changed the way of life of residents in the past, people began to think about how to make home life more rich, beautiful, healthy and comfortable. This change in consumer psychology has given birth to new market opportunities for sports casual wear, home wear and underwear. It is certain that the epidemic will eventually pass, and the market of social clothing such as outdoor, formal dress and formal dress will gradually recover. However, in a long period of time, consumers will still maintain a high demand for comfortable, healthy and cost-effective clothing.  

　　 Third, online clothing consumption has entered a new stage of development. Clothing has always been an important commodity category for online consumption, and its market share in live e-commerce is also in a leading position. With the development of Internet information technology, consumers can get more real-time, interactive and visual consumption experience from the Internet. Online clothing consumption has entered a new development period of scenario.  

　　 Fourth, the new tax-free policy has brought about rapid growth in the luxury market. Benefiting from the return of overseas consumption and the new tax-free policy, China's luxury market is unique. Both the performance of luxury brands in mainland China, the sales of duty-free shops on the island, and the operation of high-end shopping malls in Beijing, Shanghai, Guangzhou and Hangzhou will achieve considerable growth in 2020. The growth momentum of China's luxury market comes from the continuous improvement of national income level and public aesthetic standards.  

　　 Fifth, clothing consumption to the head of the brand concentration. In recent years, in order to increase service formats, large-scale retail enterprises, mainly department stores, will appropriately simplify clothing brand stores. In the environment of greater uncertainty, the mainstream customers tend to be cautious and rational, and tend to buy head clothing brands.  

　　 Sixth, the clothing market will pay more attention to aesthetic equality. The epidemic situation makes consumers pay more attention to inner beauty and inner peace, and people's demand for clothing shows a balance in many aspects. New fabric, new design and new technology make the equality of clothing aesthetic realized.  

　　 Seventh, clothing brands will show clearly defined values. Whether it is luxury brands, fast fashion brands, or fashion brands, those who can survive smoothly or even grow against the trend have a clear value orientation. In the highly uncertain market environment, clothing brands should show consumers brand values with clear positioning.  

　　 Eighth, clothing brands will highlight the symbolic meaning of lifestyle. Clothing brands and consumers will find the balance point of their own value from each other to realize the symbiosis and co prosperity of business and individuals. This balance point is lifestyle. In today's society, there are a lot of means to create the external illusion of wealth, and only through a good lifestyle, can we realize the real sense of self realization.  

　　 Home textiles  

　　 Bedding consumption demand  

　　 Fashion, art and health  

　　 First, the annual growth rate of bedding retail sales was negative for the first time. In 2020, the retail sales of bedding of key large-scale retail enterprises in China decreased by 20.9% year-on-year, and the growth rate was 27.1 percentage points lower than that in the same period of last year, which was the lowest in recent years.  

　　 Second, brand concentration has been further improved. With the improvement of living standards, people's desire to pursue brands has increased, and market consumption has shown a trend of emphasizing brands and grades. On the brand side, some brands with leading advantages and market influence have gradually got rid of the "homogenization" and "price war" by relying on the advantages of capital, design, R & D and sales concept, etc. In 2020, many large-scale retail enterprises will also improve the sales performance of single store by eliminating small brands and aggregating big brands, so as to enhance the concentration of offline physical retail channels of home textile enterprises.  

　　 Third, the integration of online and offline development. Since 2020, the online passenger flow has been greatly improved, and the sales have been growing rapidly, and the offline sales are generally facing difficulties. Therefore, more offline enterprises use the online platform to carry out sales. Combined with the win-win development of clothing, home textile and other categories, it is expected that online sales will further change the traditional sales pattern in the next few years. Home textile enterprises should actively explore the integration of online and offline development.  

　　 Fourth, integrate with other industries to expand sales channels. Home textile and home furnishing, furniture and other industries have a certain overlap of sales groups, so now many home centers, building materials stores have introduced or even opened up bedding sales zones, and according to the different needs of people's lives, to launch sales mix with different functions. On the one hand, they can share the rent and rent, disperse business pressure and save costs; On the other hand, bed products and furniture, curtains, carpets, sofas are combined to sell as a whole, which can facilitate consumers to quickly find the bed products matching with the living room style, and promote sales through mutual drainage.  

　　 Fifth, consumer demand is fashionable and artistic. With the iterative upgrading of consumption, the market demand for bedding has also changed. Their demand for home space, from the early focus on practicality, has become more and more emphasis on decoration. The trend of home fashion is becoming more and more obvious in the terminal. At the same time, with the rapid urbanization process in China, great changes have taken place in people's life concept and life style. The products and scenes combining art and life have been gradually constructed. The era of art life has come, and the combination of soft decoration and art will become inevitable. The fashion and artistry of bedding also means higher purchase frequency and better cost performance.  

　　 Sixth, healthy consumption concept drives market development. With the continuous improvement of living standards, people pay more attention to the health of themselves and their families as well as environmental hygiene. This trend is reflected in the bedding industry, that is, consumers will realize the added value of products in health when purchasing bedding products, and are willing to pay a certain fee to buy Bedding products with health functions.  

　　 All along, bedding enterprises have been actively promoting and advocating scientific and healthy consumption concept and lifestyle to expand the market and guide consumption. By improving the health, environmental protection, ecology, safety and other functions of products, enterprises can also improve the product grade. Under the influence of the epidemic situation in 2020, the demand for health and safety has become a highlight of market growth, and the market share of such products has increased.  

China National Business Information  / Contribution