Transformation Of Foreign Trade Clothing Enterprises Into Small Batch Personalized Customization

In the face of the new changes in the market affected by the epidemic situation, China's foreign trade garment enterprises have taken the initiative to reform, adjust the market model and product structure, upgrade from traditional manufacturing to flexible manufacturing and intelligent manufacturing, so as to improve their profitability.

Xiamengyijie Clothing Co., Ltd. has been actively transforming small batch and personalized customization since the beginning of the year. It is understood that the company in recent years in the production field ahead of the layout of flexible transformation, has built two flexible production lines, this year will also transform two traditional production lines. Thanks to the transformation of flexible manufacturing, in 2020, despite the impact of the epidemic, xiamengyijie's annual sales volume decreased by 45% year-on-year, but due to the improvement of profitability, the annual sales volume did not drop, but increased, and the gross profit rate increased by 150% year-on-year.

Flexible manufacturing refers to the real-time disassembly of each module of the user's order through digital docking with the factory. From one production line, only one product can be produced, and then upgraded to one production line, more than ten kinds of products can be produced at the same time, so as to achieve the goal of small batch and personalized customization.

In the transformation period of foreign trade clothing industry, c2m mode represented by necessary science and technology has become a powerful helper for the transformation of major enterprises.

C2m is directly connected manufacturing by users. Its advantage is to connect production, distribution, circulation and consumption, short circuit multiple unnecessary links in the middle, so as to meet the demand of cost reduction and efficiency increase on both sides of supply and demand. Through the win-win situation of manufacturing enterprises and consumers, it can promote the manufacturing industry to form a higher level dynamic balance of demand traction supply and supply creation demand, and activate the high-quality development ecology of manufacturing industry.

In order to help more enterprises transform to c2m and realize flexible production, it is necessary to develop c2m operating system independently. According to reports, the operating system includes 10 major systems, such as manufacturer access system, on-site inspection system and commodity access system. Through corresponding standards and systems, it helps manufacturers carry out flexible production transformation and improve production energy efficiency. Manufacturing enterprises can choose to upgrade to c2m mode as long as they meet the standards set by the necessary scientific and technological operating system, and firmly hold the initiative of the company's flexible manufacturing transformation in their own hands, so as to realize more flexible intelligent transformation, so as to improve the enterprise.

According to Zhang Li, deputy director of the foreign trade department of the Ministry of Commerce, the foreign trade situation in 2021 is still complex and grim, with challenges and opportunities coexisting. He said that the new crown pneumonia epidemic is still spreading around the world, the world economy is in deep recession, the foundation for recovery is not yet stable, the supply chain pattern of the international industrial chain has been profoundly adjusted, and uncertain and unstable factors have increased. In recent years, foreign trade enterprises have also felt a lot of pressure in shipping logistics, exchange rate, employment, raw materials and other aspects. Therefore, the difficulties that foreign trade may face should not be taken lightly.

At the same time, he pointed out that we have the political advantages of the Party leadership and the institutional advantages of socialism with Chinese characteristics, super large-scale market and complete industrial system, and China's comprehensive competitive advantage still exists. In the process of building a new development pattern, we will further promote institutional opening up and innovative development of foreign trade, which are the foundation and confidence for us to overcome difficulties and do a good job in foreign trade.

It is reported that China will set 2021 as the "year of foreign trade innovation and development", and will spare no effort to stabilize the basic foreign trade and foreign investment, and unswervingly promote the innovative development of trade, including consolidating the foundation for stable and good foreign trade, maintaining policy continuity, stability and sustainability, improving the ability of foreign trade services to build a new development pattern, and enhancing the comprehensive competitiveness of foreign trade. At the same time, we will focus on the implementation of three major plans: the first is to optimize the structure of export products, improve the quality of export products, cultivate cross-border e-commerce, market procurement, bonded maintenance and other new forms and modes of foreign trade, and build a national import trade promotion and Innovation Demonstration Zone. Second, the trade industry integration plan, the new identification of a number of foreign trade transformation and upgrading base, the cultivation of a number of processing trade Industrial Park. The third is the smooth trade plan, which will continue to support the transfer of export products to domestic sales, and discuss with more trade partners to establish a smooth trade mechanism, especially in the countries related to the "belt and road initiative". We will do a good job in running the Canton Fair, developing online exhibitions, expanding the scale of overseas warehouses, and strengthening the construction of international business system, so as to continuously increase the impetus for China's foreign trade development.

For the textile and garment foreign trade enterprises, 2020 is a special year. Affected by the epidemic situation, China's textile and clothing export fluctuates greatly, showing a trend of first restraining and then rising. From the third quarter of last year, many garment foreign trade factory orders began to recover or saturated, and even burst. So, can this export momentum continue this year?

It can be predicted that the international market procurement direction will return to normal track with the improvement of the epidemic situation. The European Union, the United States, Japan and other markets turn their eyes to ASEAN, South Asia, and countries and regions with geographical advantages. The market share of Chinese products may fall. Export textile enterprises should pay attention to the change of purchasing trend and arrange in advance.

At the same time, in the post epidemic era, textile and garment cross-border e-commerce platform will be further developed. Other experts predict that foreign trade orders will be more fragmented, small orders will become the mainstream, and the survival space of pure trade foreign trade enterprises will be narrower and narrower. China's foreign trade textile and garment enterprises, especially B2B foreign trade enterprises, should adjust their product lines and reposition their customers.