Keqiao: "Online Market" Stimulates New Vitality Of Textile City

There are 128 textile lecture halls, 117 live broadcast by merchants, 58 cloud releases, 14 cloud exhibitions Looking at the year-end "work list" of Zhejiang China Light and Textile City Group Co., Ltd. in 2020, a series of online activities are an epitome of "online market" created by China Light and textile city. In 2020, the "online market" of China's light and textile city realized a transaction volume of 60.705 billion yuan, a year-on-year increase of 15.28%.

"In 2020, we have made a lot of" online "attempts, from 1688 to the global textile network, and then to youzan and other platforms, to make full use of e-commerce." Hu Xiongwei, general manager of Zhejiang Yaxing Textile Co., Ltd., said that this also attracted many new customers for the company. Considering the particularity of the company's products and the existing resources of the clothing company, the company is actively planning to transform from b-end to C-end. "Yaxing textile" is mainly engaged in work clothes, medical fabrics, especially professional wear. It has certain industry standards and is more suitable for C-end sales. It is expected to be officially launched in March and April this year.

"Asia Star Textile" is not alone in the field of e-commerce. There is a group of data to see the upsurge of e-commerce in China's light and Textile City: in 2020, the light and Textile City Co., Ltd. launched a total of 4330 operators to open "online yellow pages" and completed the registration of 1794 shops in the online Textile City.

In 2020, affected by the new crown pneumonia epidemic, the textile industry chain will be impacted, and the traditional sales mode will be hindered. In order to help enterprises out of the predicament and find new sales channels, the Light Textile City Co., Ltd. takes active actions to help market operators expand the scale of "touch the net", expand online sales channels, launch cloud exhibition services and incubate b-end live broadcasting through the e-commerce platform of online Textile City To help China Textile City to build an "online market".

Last year, 14 cloud exhibition activities including 2020 global textile cloud exhibition, 2020 "Silk Road Keqiao · all over the world" China Textile City cloud exhibition, Zhejiang export online trade fair Vietnam station, South Korea station, Italy station, New York station and 2020 China Shaoxing Keqiao grey cloth textile new material exhibition online exhibition were held, and a series of online live broadcast services such as cloud live broadcast, cloud docking, cloud release and cloud classroom were launched The business project focused on 58 cloud releases and 117 live broadcasts from merchants. At the same time, five quality online course systems, including textile knowledge, textile marketing, textile English, textile accounting and live broadcast skills, were launched. More than 40 industry experts and enterprise elites were invited to give lectures in the form of live broadcast and video broadcasting. A total of 128 textile lecture halls were broadcast, with a total of 200000 people watching.

"This year, we will continue to increase" online "support, launch more forms and greater intensity of" online "activities on the basis of cloud exhibition, cloud live broadcast and cloud classroom, so as to further help operators find their own advantages and characteristics in the field of e-commerce, and explore a new way of" online and offline "integrated development." The relevant person in charge of the light and Textile City Co., Ltd. said that it is committed to inject new development vitality into China's light and textile city.