Great Prospects For Textile Industry Value Promotion In The First Year

This winter's cold wave, has driven down clothing market sale. On New Year's day in 2021, bosden will have a good start, and its offline retail sales will exceed 300 million yuan on the first day.

"Consumers are paying more and more attention to quality. In the context of the influx of overseas high-end brands, the reason why domestic big brands" counter attack "is not that the price is low enough, but that the quality is good enough!" It is a common feeling of the anchors of Zhonghong International Culture Media Co., Ltd. that the domestic famous down jackets are not worried about selling in the live room.

"Walk out of the price war and improve the quality of development" is the common choice of many textile brands in recent years. Gao Yong, party secretary and Secretary General of China Textile Industry Federation, said at the 15th Annual Meeting of China Textile round table forum recently that in recent years, China's textile industry as a whole is in the stage of deep adjustment and transformation, focusing on improving the quality of development.

In the second half of 2020, the domestic demand market of China's textile industry has an obvious warming trend. Data show that the retail sales of clothing, shoes, hats, needles and textiles of units above the national quota decreased by more than 30% in early 2020 to 6.6% in the whole year. In the online retail sales of physical goods, clothing goods will increase by 5.8% in 2020.

The export market has risen sharply. Driven by the export of anti epidemic materials such as masks, the export competitiveness of China's textiles has been steadily released, and the export scale is close to the best level of the industry in 2014. According to the data, in 2020, China's textile and clothing exports totaled 291.22 billion US dollars, a year-on-year increase of 9.6%. The steady release of export competitiveness, especially the return of orders, reflects the "hard power" of the domestic textile supply chain and industrial chain, and also reflects the practical results of the in-depth adjustment and improvement of the development quality of China's textile industry.

Gao Yong said that the achievements of China's textile industry during the 13th Five Year Plan period are commendable. In terms of scale, at present, China's total fiber processing accounts for about 50% of the world's total, chemical fiber production accounts for about 70%, and the total export volume accounts for about one-third; the domestic textile equipment occupies more than 80% of the domestic market. In terms of comprehensive capacity, China's textile industry chain has generally reached the international advanced or leading level in terms of categories, output quality, production efficiency, independent technology and equipment, etc.

Looking forward to the "14th five year plan" period, China's economic development will be improved for a long time, and people's consumption demand for a better life will continue to release, which will promote the continuous upgrading of the domestic demand market and provide the most core development power for the textile industry. "We must also face up to the industry gap between China and developed countries, especially in the areas of independent innovation in cutting-edge science and technology, soft power of brand and fashion, leading ability of green development and international supply chain control ability of China's textile industry." According to Gao Yong, a new round of scientific and technological revolution is in-depth development, and material technology occupies the forefront of the scientific and technological revolution. New fiber materials replace traditional materials with high-performance, multi-function, lightweight and flexible advantages, providing an important path for the textile industry to realize value promotion.

"In the next step, the textile industry should solve the problems from manufacturing to refining, and finally to manufacturing well, so as to truly realize precision manufacturing, green manufacturing and intelligent manufacturing." Shan Zhongde, academician of the Chinese Academy of engineering and President of Nanjing University of Aeronautics and Astronautics, believes that we should continue to promote the research and development of intelligent high-quality textile equipment and improve efficiency, performance and digital level. At the same time, we should actively develop service-oriented textile manufacturing, promote personalized customization production mode, and expand market demand.