Keqiao Textile: Opening Up A New Situation In The Great Changes

On the Keqiao Kehai highway in Shaoxing, Zhejiang Province, there is a continuous flow of trucks: from south to north, white grey cloth is transported into the park for printing and dyeing, while the reverse is colorful textile fabrics, which are sent to more than 190 countries and regions in the world

The third world cloth merchants conference held in late October

More than 500000 exhibitors and designers from all over the world participated in the fair

What is the current situation of the textile town with an annual export of more than 10 billion US dollars, and what signals are released by enterprises in response to the situation? The reporter went to Keqiao, Shaoxing, the world's largest textile trade distribution center, and deeply felt the toughness and potential of China's manufacturing.

Textile town out of "winter"

From the main urban area of Keqiao to the fashion town of blue printing, the Kehai highway, which extends more than 20 kilometers to Hangzhou Bay, connects the economic artery of the "International Textile City". The density of freight cars depicts the activity of trade here.

In the impression of the freight driver Liu Bo, when the epidemic started at the beginning of the year and the overseas epidemic broke out in the second quarter, the Kehai highway was once a desolate scene.

During a visit to Keqiao at the beginning of the year, the reporter learned that the domestic epidemic situation had made it difficult for enterprises to start operations. However, after trying to stabilize production, the epidemic situation in foreign countries was rampant and market demand was sharply reduced. A large number of orders were delayed or even cancelled, and textile foreign trade entered the "cold winter".

Keqiao Textile has a high concentration and a wide range of products. From the tariff increase under Sino US economic and trade friction to the shrinking demand brought by the global epidemic situation, Keqiao has suffered sustained and positive impact in recent years, and its survival situation to a certain extent reflects the compressive capacity of China's manufacturing industry.

The off-line industry event, which was the first to be organized, was extremely popular. The enthusiasm of exhibitors and purchasers exceeded expectations. New fabrics and new styles were put on the market. The fabric supply and demand market directly collided after the epidemic for the first time

"Textile industry is the first to recover in foreign trade." Zhejiang Dongjin New Material Co., Ltd. is mainly engaged in the production of sports functional fabrics. Chen Mingxian, chairman of the board of directors, said that the orders of the company were interrupted in March and restarted in April, and then recovered more than expected in September. The annual sales volume and profit are expected to increase.

Since September, Shaoxing buting Textile Co., Ltd. has been under full load. At the door of the packaging warehouse, a batch of rayon fabrics to Dubai are being loaded in three container trucks at the same time.

"The orders in the last two months are 1.5 times that of the whole first half of the year, and this growth rate is expected to remain for some time." Qian Shuijiang, general manager of the company, said that at present, the company's orders are full, mainly in countries and regions along the "belt and road", with at least five or six containers per day.

"In response to the epidemic situation, the company enables fashion with science and technology, and makes protective fabrics fashionable and normalized." Shaoxing Textile Co., Ltd. is well recognized by the general manager of Shaoxing Textile Co., Ltd.

The recovery trend of foreign trade is clear. In the first three quarters of this year, the output value of large textile industry in Keqiao District reached 72.520 billion yuan, and the decline rate continued to shrink year on year.

The advantage of whole industry chain promotes turning crisis into opportunity

At present, there are more than 1400 sealed tanks in the past, which have been greatly improved by the designers

"It used to be salesmen, now engineers and designers." Zhang Xiaoming, director of the textile industry big data center of Keqiao China Light and Textile City Group Co., Ltd., said that Keqiao Textile enterprises have experienced crisis after crisis and forged more tenacious vitality.

The epidemic situation is a mirror, which can reflect the local industry's ability to fight and the core competitiveness of made in China.

As early as five years ago, the textile industry was once regarded as a pollution industry, sunset industry, and even faced the survival crisis. In Keqiao, after the baptism of environmental remediation, Sino US economic and trade frictions, and repeated tests of global epidemic situation, the local textile industry has shaken off its burden and hesitated under pressure, and has continuously strengthened the competitiveness of the whole textile industry chain.

"In the textile industry, no place can have such a complete industrial chain as Keqiao." Qian Shuijiang said frankly that Keqiao Textile has achieved "irreplaceable" in all aspects from the source of chemical products to textile, printing and dyeing, and then to finishing.

Complete whole industry chain and whole supply chain bring strong toughness. During the epidemic period, Keqiao enterprises' ability of "cutting the needle and turning flexibly" was highlighted. Both the emergency production of epidemic prevention materials and the siphon of orders based on the stability of the industrial chain showed unique comparative advantages.

The reporter learned that in addition to the previous stock of foreign trade channels gradually dredged, Keqiao enterprises have recently received many incremental orders. For example, the epidemic situation in many Southeast Asian countries has made it difficult to return to work and production. In order to avoid risks, some orders began to be transferred to Keqiao.

Wang Bin, head of Shaoxing Keqiao Hailong Textile Co., Ltd., told reporters that a fabric named milk silk double-sided sanding printing was originally produced in India, but has recently been transferred to Keqiao. Their company has completed nearly 70 million yuan of orders in recent months.

In the past few years, the argument about the transfer of domestic industrial chain has aroused widespread concern and discussion, and many people are worried about the overall southward migration of China's textile industry.

In this regard, several textile enterprise leaders in Keqiao said that some parts of the industrial chain, especially the downstream "spillover", are normal phenomena and active behaviors in the development of light industry. Some countries have the advantage of low labor cost, but in terms of industrial chain integrity, infrastructure, business environment and labor efficiency, it is not possible to replace China's textile industry in a short time.

China Keqiao International Textile Expo 2020

Mining growth power in the new development pattern

In such a large printing and dyeing workshop, dyes are rarely seen. Instead, there are various conveying pipes and automation equipment with different thicknesses. From the old plant site to the new plant site, and then to the expanded factory building, in the past three years, the reporter went into Yingfeng technology three times and made new discoveries each time.

"Domestic sales and export sales are like the" right-hand "of an enterprise. Where there is more demand, we can focus more on where." Speaking of the new development pattern with domestic circulation as the main body and domestic and international dual circulation promoting each other, Fu Shuangli, chairman of Zhejiang Yingfeng science and Technology Co., Ltd., said frankly that enterprise development practice shows that internal and external linkage is the key magic weapon to overcome difficulties and cope with external risks.

Coincidentally, Zhejiang vantex Textile Co., Ltd., the largest textile foreign trade enterprise in Keqiao, also practices a trade practice of internal and external linkage. In 2019, the export trade volume of vantex will exceed US $200 million, mainly in the high-end markets of Europe and the United States, while its domestic trade volume will be close to 500 million yuan, achieving a substantial growth.

Under the impact of the epidemic, the company still showed amazing resilience: as of the end of July this year, its revenue had reached the same level as that of the same period last year, while its profit had increased year on year; by the end of October, the company's revenue and profits had both increased.

According to Fu Guangyi, chairman of Zhejiang fantesi Textile Co., Ltd., China's economy has been deeply integrated into the world. Domestic industrial and trade enterprises are becoming bigger and stronger. Relying solely on domestic trade or foreign trade, they are difficult to adapt to complex changes. The domestic and international dual circulation of internal and external linkage is the key layout to cope with external risks and expand circuitous space.

"In the middle of the new situation, we need to find strength in the new situation to resist the big changes." Shen Zhijiang, Secretary of the Party committee of Keqiao District, said that over the years, Keqiao has been focusing on industry and main business, constantly consolidating its comparative advantages, and its pace from "industrial cluster" to "whole industry chain" and then to "industrial ecology" has become more and more stable.