Chinese Elements Lead The New Trend Of Fashion

Although the global fashion industry has been greatly impacted by the epidemic, with the official opening of tmall China cool global fashion week in September 2020, tmall global trend has changed from "national tide" in previous years to "global show" today, providing the best exhibition stage for the world fashion industry in the post epidemic era, In particular, the bold innovation from Chinese brands and the design integrating traditional cultural elements make "Guochao" a highlight in the cold winter of the industry.

Local brands appear in international fashion week

In the early domestic clothing market, business suits with rigid scene demand have always occupied a large market share in the men's wear field. However, with the change of workplace culture and professional characteristics in recent years, the traditional clothing brands with business men's wear as the main force in the past are facing the change of wearing demand and preference in the new generation, and they are beginning to explore ways of reform in the increasingly severe transformation dilemma.

In this tmall China cool tmall global fashion week, the local brands represented by the bird of joy, use the interpretation and interpretation of "national trend" to drive the trend transformation of brands.

By uniting with pronounce, a pioneer designer brand in China, baoxiniao reinterpreted the traditional symbols. The word "Xi" was extracted from the brand name as a visual element. Through disassembly and reorganization, combined with the infinite symbol "∞", the innovative design visual language was used to convey richer spiritual and cultural connotation, so as to break the stereotype of contemporary young people on business men's wear, To create an avant-garde and young style of dress.

It is understood that in the first half of 2020, under the limitation of epidemic situation, baoxiniao still achieved 1.37 billion yuan of operating revenue, with a net profit of 116 million yuan attributable to the owners of the parent company, with a year-on-year increase of 3.98%. With a focus on the production of suits for 39 years, it has been committed to delivering the essence and trend of modern men's wear to Chinese men, and more actively catering to the taste choices of the younger generation, which has become one of the ways to maintain its core competitiveness and achieve rapid development.

Innovative design inherits traditional culture children's clothing breaks through the circle and becomes a new fashion force

In addition to adult fashion, tmall China cool also ushered in a new fashion force represented by children's wear this year. According to the data of the National Bureau of statistics, the overall number of children in China shows a rising trend from 2010 to 2019: in 2019, the number of children in China will be 235 million, accounting for 16.78% of the population. The huge population base and the innovation of parenting concept brought by the new generation of parents have promoted the children's clothing with practicability as the core appeal point in the past, and began to pursue the fashion attribute of appearance design.

According to Euromonitor, China's children's wear market will reach 239.15 billion yuan in 2019. Among them, as one of the top brands, SEMA's children's clothing Balabala and baby line brand minibalabala have been deeply ploughing into the children's wear market for many years, and they have also grasped the general trend of "national trend". In this year's tmall China cool, it is remarkable to recreate the traditional + modern trend culture.

With the cooperation of Wang Chaohui, the national inheritor of wood movable type printing in China, Balabala used "movable type printing" as the design tool, through the deconstruction design method, to break and reorganize the traditional Chinese classics such as thousand character text and Three Character Classic as carriers, so as to endow the energetic children's clothing with traditional elements and deduce the unique new trend.

In recent years, it presents a variety of unique styles, such as boyobit's suit, relaxed suit, and children's clothing, which is designed by balablit and other artists in recent years.

It can be seen that traditional brands are actively taking the elements of national fashion as the starting point. With cutting-edge design, they can seize the young generation and lead the change of global fashion trend, which has become the breakthrough way for Chinese brands to seek self breakthrough in the rapidly changing global fashion market in the post epidemic Era.

At present, tmall China cool global fashion week is still in hot progress. As an official and exclusive live partner of this new york fashion week, tmall Guochao can search "tmall China cool" on mobile phone to watch the official shows of New York, Milan, Paris and London Fashion week from September 22, Witness the new trend of fashion led by Chinese elements together with the global audience.