Win Fast! Tongxiang Puyuan Clothing "Flies" To The World
"Look, this is our newly transformed intelligent workshop. Only one person can manage 16 intelligent machines, and the overall labor cost is saved by 60%." On September 7, in Zhejiang Saint Nair Clothing Co., Ltd., located in Puyuan Town, Tongxiang City, a line of intelligent computer flat knitting machine was running at a high speed. Only a yarn entered, and in a short time, pieces of ready-made clothes were "spitted out". Xia liangen, chairman of the company, lamented that thanks to the investment of more than 10 million yuan at the beginning of the year to eliminate the ordinary computer flat knitting machine, through the innovation through the old, shorten the clothing cycle, the company has formed a rapid response supply chain, easily get 30 million yuan of autumn and winter sweater orders.
It doesn't produce a single wool, but it warms the whole world. Tongxiang Puyuan is the world's largest sweater distribution center, with 700 million sweaters sold to more than 20 countries and regions in the world every year. The sudden outbreak of new crown pneumonia and severe international situation have a certain impact on the development of sweater industry. However, relying on the perfect industrial chain, strengthening technical transformation, design and sales, the rapid response ability of the town's clothing has been comprehensively improved and the market share has been quickly seized.
"We have broken through the flow of people, information, logistics, etc., and the internal and external circulation has become smooth." The relevant person in charge of Puyuan town told reporters that in the first eight months of this year, Puyuan achieved 27.75 billion yuan in e-commerce transactions, and 14.47 million pieces of express delivery were delivered to logistics parks, an increase of 81.76% over the same period last year.
Strengthen the chain and supplement the chain, and improve the overall ability of intelligent manufacturing. The 320 creative Plaza in Puyuan town has gathered 42 suppliers of clothing design, surface accessories, etc. here, a garment can be designed and proofed, and the online sales can be finished as soon as possible. The merchants can also decide the offline order quantity according to the popularity of online reviews, which improves the design accuracy. Since the beginning of this year, the product sales volume of enterprises settled in the park has increased by more than 40% year on year. Today, Puyuan has a mature market and complete industrial chain, gathering more than 2000 domestic and foreign designers. Relying on China Knitting Technology Education Innovation Center, 320 creative square and other national creative design platforms, and based on the sweater industry, Puyuan's products have transformed from single category to full category, from autumn and winter to fashion.
To win quickly, sales soared against the trend. In view of Puyuan's rapid and intelligent manufacturing capability, Zhejiang Xige Industrial Co., Ltd. moved its headquarters from Chengdu to Puyuan. Not long ago, it invested 20 million yuan to build an intelligent logistics workshop, which can ship 40000 pieces per hour and send them to more than 500 stores across the country, thus saving half the labor cost. Chen Xianxi, chairman of the company, said that the current overall sales increased by more than 30% compared with last year.
Together with government and enterprises, Puyuan clothing "flies" to the world. Recently, Puyuan woolen sweater Market Management Committee has opened a special course for 20 enterprises and operators to provide them with a full range of services for cross-border e-commerce. With the help of cross-border e-commerce incubation training courses, 57 enterprises in the town have opened stores on Amazon and other platforms. Tongxiang Yunuo Clothing Co., Ltd. is a foreign trade enterprise mainly engaged in knitting hats and fur, and its products are sold to Europe and America. Cao Xiaoping, the operation director of Yunuo clothing, said that with the help of the training class teachers, the company quickly completed the brand registration on amazon.com, put the knitting hat products on the shelves, and received two orders from the United States, which opened the company's business New world.
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