Breaking The Tradition, Gathering Business Opportunities Online, Jinfenghuang Home Textile Co., Ltd. Tries Its Best To Open A New Era Of "Online Economy"

With the penetration and development of the Internet, all walks of life are looking for the development and breakthrough of the Internet + mode. Due to the maturity of the home textile industry in recent years, the market density is very high, and the industry competition is very fierce, home textile enterprises have turned to the online market in order to break through.

Ding Yonggen, chairman of Zhejiang jinfenghuang Home Textile Co., Ltd

"In today's home textile industry, the traditional supply chain has been" aged and rusty ". In order to cultivate new growth points, we have decisively decided to develop" online supply base "to create high efficiency with low threshold!" Ding Yonggen, chairman of Zhejiang jinfenghuang Home Textile Co., Ltd., told reporters that at present, with the innovative brand joining mode of "0" franchise fee, "0" prepayment and "0" inventory, the company provides one-stop service such as delivery and shooting for customers such as wechat merchants and Taobao, breaking through a new "supply chain". It is understood that Zhejiang Golden Phoenix Home Textile Co., Ltd. (hereinafter referred to as "Golden Phoenix home textile") was established in 2004, and is one of the largest home textile enterprises in China's light and textile city. It has been committed to the development and sales of home textile fabric products for more than ten years. We are specialized in the production and sales of cotton wide reactive printed fabric, pillow core, quilt core, wedding and other products. Relying on the location advantages of China Light and Textile City, the company continues to develop and grow, In product design and development, production and sales, marketing, brand operation, the implementation of integrated strategy, has established a sound marketing and after-sales service network in China, the market share has increased year by year, and the sales network covers the whole country.

When most home textile enterprises focus on online flagship stores, live delivery and short video drainage, Golden Phoenix home textile has opened a new path, aiming at the new marketing growth point of e-commerce, and entering the mainstream market first, so as to open a new era of "online economy" that can be operated by the whole people. General manager Ding said that while the company was affected by the epidemic this year, it also smelled business opportunities. In his opinion, it is because of the continuous rise of online economy that his new marketing concept of "online supply base" can usher in the opportunity and realize the landing. "The traditional franchise operation needs investment, cost, management, operation and other complicated expenses." General manager Ding introduced to the reporter that in addition to the above three "0" advantages, Golden Phoenix home textile also provides four precision services, including product matching scheme, plane soft and wide design, shop space planning and training store soft decoration display, so as to realize the rapid construction of business. "We will use the fission effect to break through the regional constraints, expand the scope of sales at the same time, make customers really benefit." Mr Ding added.

At the same time, Golden Phoenix home textile also attaches great importance to the improvement of quality. In the market department on the fourth floor of Dongsheng Road market in China Textile City, the reporter saw that the shop was not only paved with fashionable and exquisite bedding products, but also hung with thousands of home textile fabric samples of different designs and colors. General manager Ding told the reporter that "innovation" is the cornerstone of the survival and development of Golden Phoenix home textile. The company always adheres to original design. Therefore, the company has set up a special R & D design team with "healthy, simple, gorgeous and fashionable" as the main style of the brand, and the creative integration of the latest international design concept and fashion with the excellent oriental artistic and aesthetic elements as the inspiration for product development Source, organically combines "art and science", leading the innovation trend of home textile industry. "For example, this double-sided 140 thread cotton satin four piece set is our main new product this year. This product not only has silk like beautiful luster and soft touch, but also adopts environmental protection active printing and dyeing process. It has passed the certification of European authorities and won the recognition of many international customers Speaking of his own products, Ding Zong is like a family treasure. He also revealed that the company has developed hundreds of home textile products with independent intellectual property rights every year. In addition to the previous series of rouya satin, Jinma velvet and silk satin, the company has added new baby velvet and golden satin series this year. In order to meet the needs of more and higher-level consumers, jinfenghuang home textile constantly improves the design grade and technical quality of its products, and has established a good reputation and praise in the industry. (text / Zhang Yan, photo / Xie Cong)