Hundreds Of Thousands Of Asian Clothing Retailers Have Been Cut Off Their Orders By Two Or Three Times In Autumn!

Although fashion retailers around the world have reopened, brands' suppliers are facing even greater difficulties: demand from branded retailers around the world is uneven, and the backlog in spring has cut orders by as much as two-thirds in autumn.

Postpone purchase again and again! Clothing brands "resell" spring stock in autumn

With shoppers still worried about the risk of new coronavirus infection, retailers have to postpone their purchases again and again and plan to sell the rest of the basic spring clothing in the autumn.

Siddiqur Rahman, a Bangladeshi clothing supplier that supplies companies such as Swedish fast fashion giant H & M and gap Inc, the US apparel group, said: "we don't think garment orders will increase soon. But it may not be able to guarantee a pick-up before Christmas. "

According to Bryan, Garnier & Co., an investment bank, the global $2.5 trillion fashion industry will shrink by up to 30% by 2020.

1. American sports giant Nike said it had cancelled about 30% of factory orders before the autumn and end of the year shopping season. H & M said it would sell some off season spring stock in the fall.

Last month, kalevin, the parent company of pvlevin, re opened its stores in North America, which was very cautious about a quarter of its North American retail stores, because of the fall of sales of its parent company.

3. Ralph Lauren, the US fashion luxury group, said it had cancelled about two-thirds of its autumn orders, while Levi Strauss & Co., an American casual jeans brand, said it would put some unsold basic clothes on sale in the autumn.

Most stores in the U.S. and Europe have reopened, and there are long lines outside some stores, but in fact most consumers are still at home. Nearly 60 percent of Americans say they won't go to shopping malls for the time being, according to a survey conducted by market research firm coresight research on June 24. A survey of Morgan's clothing stores (57%) in the UK to avoid being infected by the virus.

The cancellation of orders by retailers has led to a sharp drop in the workload of factories across Asia, and hundreds of thousands of garment workers have lost their jobs

Cancellations by retailers have led to a sharp drop in workload at factories across Asia. Since the outbreak of the epidemic, hundreds of thousands of garment workers have lost their jobs in Asia.

According to rubana Huq, President of the Bangladesh garment manufacturers and Exporters Association, new orders fell about 45% from a year earlier. Bangladesh is the world's second-largest clothing producer, and the capacity utilization rate of its factories is only half that of normal.

Retailers have repeatedly delayed placing orders with suppliers as consumers are wary of returning to stores, trying to gauge when consumer demand will return to normal. "We need to wait as long as possible on the procurement side in order to make a decision as close to the recovery of sales," H & M chief executive Helena helmersson told Reuters H & M last month reported its first quarterly loss in decades.

Recruiters from Vietnam's clothing companies, the main manufacturer of large sportswear brands such as Nike and Adidas, are also facing difficulties. Recruitment Consultant will tran told Reuters that he and his colleagues signed in only two employment orders in April and may, compared with up to 10 orders per person. He said, "one percent of the job demand is gone."

A domestic manufacturer: "dead carry loss selling, strive not to fall before dawn"

"Desai group was founded in 1993. At present, we have 10 advanced production lines. The average daily output of shoes is 20000 pairs. The annual GDP exceeds 1 billion yuan, of which foreign trade accounts for the vast majority." Zhuo Xuxu, channel general manager of Wenzhou Desai group, told reporters.

According to reports, "Desai" products are sold to the United States, Europe, the Middle East, West Africa and other countries and regions, is also a number of international first-line Chinese OEM.

At the beginning of this year, the domestic epidemic broke out, but the export orders of Desai have been scheduled to April 2020. In order to help the employees of Desai to resume production in Wenzhou, they delayed the production. However, just as Desai overcame all kinds of difficulties and tried its best to produce shoes according to the original order, the global epidemic broke out again, and international customers such as Russia, Japan and the United States informed Desai to cancel the orders.

Zhuo Xuxu used "despair" to describe the state of the whole Desai at that time. Half of the 10 production lines stopped. "We are all selling at a loss. There is no way to do it. Don't try to make money. We have to live first." Zhuo Xuxu said.

Also experiencing the ordeal is Guangzhou Pinliu industry. The company, with an annual sales of more than 200 million yuan, mainly exports beauty products and tools, such as facial mask compression granules, cosmetic cotton, cotton soft towel, heating and warming stickers, shoulder and neck stickers, etc. it is also a OEM factory of Watsons and other well-known brands.

"Affected by the epidemic this year, overseas orders have shrunk seriously, and factories are in a very difficult situation." Wu Yong, chairman of Guangzhou Pinliu Industrial Co., Ltd., told reporters that although he realized the risk of only doing foreign trade for a long time and had tried to transform domestic trade before, the effect was not ideal because of the fierce competition in the domestic market. For factories without brand experience, the threshold is very high.

"Now the price war is too serious. It's really hard to fight even underpants, but there's no way. We can only carry them." Wu Yong met people and "Amway": "now is really the best time to buy things. If it wasn't for the epidemic, how could it be so cheap? Factories are losing money."

When Wu Yong talks about the same industry, he always talks about it. Because now many factories have closed down or changed their owners.

"It's better to survive the next few months. In fact, there are a lot of preferential policies in various aspects, such as rent reduction, preferential payment period and loan, and subsidies from the government and the platform Spring has come, but we are still on the way. To strive not to fall before dawn is victory. " Wu Yong said.