Huanghe Fashion City: Successfully Held The First China Humen Garment E-Commerce Joint Conference

On August 25, 2020, Mr. Meng Xianglong, deputy general manager of Huanghe fashion city, Mr. Meng Xianglong, deputy general manager of Huanghe fashion city, together with representative merchants of Tencent's live broadcast platform maker broadcast and Huanghe fashion city, attended the China @ Humen garment e-commerce joint conference on August 25, 2020.

The meeting was presided over by Mr. Meng Xianglong, deputy general manager of Huanghe fashion city, a subsidiary of Yellow River group. The purpose of the meeting was to support merchants, win-win harmony and discuss development together. Firstly, the survival status and development bottleneck of the majority of merchants affected by the epidemic situation were discussed in the post epidemic era. At the same time, the e-commerce platform, especially the recent rise of live delivery with goods, was against the trend Yang, rapid development. In this regard, how should we focus on the sharing of resources and information, establish e-commerce alliance with the characteristics of the Yellow River, so as to better cope with the market changes in the external environment.

Maker broadcast -- Mr. Chen

In order to build an e-commerce alliance with the characteristics of the Yellow River, Tencent's live broadcast platform maker broadcast, Mr. Chen, gave answers to tens of millions of merchants in Huanghe fashion city. He also explained in detail how the maker broadcast platform can help merchants broaden e-commerce sales channels, do a good job in private traffic, manage individual fans, and realize the flow of fans.

Secondly, interactive discussions were also held on the issues of online goods supply, live delivery cooperation, channel establishment, resource allocation, logistics cost reduction and e-commerce talent development. Some merchants spoke freely on their own views, expressed their opinions, and brainstormed together for development!

More wonderful parts

Mr. Luo of Hengshun Group, a commercial representative of the Oriental office building of general manager Luo of Hengshun Group, which specializes in e-commerce live broadcasting, gave a detailed description of live delivery, anchor recruitment and anchor training, and hoped that the Yellow River fashion city could provide a public training venue to introduce more e-commerce talents.

Mr. Zhu of Guande group, the representative of the Oriental office building of Mr. Zhu of Guande group, is also the "big brother of Dongguan" in Dubin. Mr. Zhu shares his hard experience in recent years from scratch to now little famous, and encourages everyone to actively develop the e-commerce industry.

Mr. Chen, the representative of the merchants of Huanghe fashion city and the boss of Tiffany and other offline women's clothing stores, pointed out his confusion in the development of e-commerce, and hoped to expand the e-commerce channels suitable for him through the Yellow River fashion e-commerce circle.

At the forum, Mr. Liang, the representative of the merchants of Yellow River fashion city, said that he had sufficient supply of goods and needed cooperation from online sales platform. He was responsible for the supply of goods with price advantage.

At the same time, the conference also introduced renrentian national professional clothing matching company to help merchants do a good job in visual window design and personal wear design, introduced the tail goods wholesale market to jointly solve the problems of e-commerce goods supply, introduced e-commerce service agencies, enabled the development of e-commerce, and reasonably distributed these resources to merchants, mutual aid of resources, and achieve win-win results.

Merchants listen carefully to the sharing of representatives of merchants

Take notes seriously

At the end of the meeting, the merchants were still in their minds. They were very pleased with the success of the conference. They said that they not only made clear the direction, but also got the methods, but also were encouraged and strengthened their morale. It's more important to fight in a team!

Mr. Zheng qianghui, chairman of Yellow River group, clearly stated that Yellow River fashion city will continue to support merchants and achieve harmonious and win-win results. It will transform its sales mode from traditional stores and single e-commerce as soon as possible, join hands with major network platforms, integrate merchant resources, leverage brand advantages, open channels, attract traffic, activate fans, and realize interactive realization And unswervingly do a good job in the "offline + online" whole network marketing mode, establish the exclusive Yellow River fashion city e-commerce alliance team and online mall, really help to transform the resource advantages and regional advantages of the merchants of Huanghe fashion city into the core competitive advantages, so as to better promote the rapid development of Humen fashion economy.