Shaoxing: Keqiao Sounded The "Textile Enterprises Preferred" Assembly Number

"This Suo Lorna suit fabric is made of natural elastic fibers, with good resilience and comfort." Yesterday (June 11th) at 3 p.m., on the live broadcasting platform of the fashion industry, Jin Yanqi, executive director of Zhejiang Jinsheng Textile Co., Ltd. became a carrier anchor for the 4 high quality fabric platforms of the company. Only 1 hours after the live broadcast, 4623 business customers and designers were attracted to watch, of which more than 90 people showed obvious cooperation intentions, and joined Jin Song textile's monotonous group.

In previous years, Jinsheng textile developed new customers mainly by running exhibitions, and regularly participated in various fabric exhibitions in Paris, Moscow and Shanghai. This year, affected by the epidemic, the offline exhibitions have been cancelled, and orders from Europe and the United States have also been delayed. Just as enterprises try their best to save themselves, Keqiao district has launched the "Keqiao optimization" live broadcast plan at the right time. Jinsheng textile has enjoyed the sweetness of its first live broadcast.

Professional shooting team recordings, interpretation of senior trend experts, direct broadcast of 65 000 business customers and 1 million 160 thousand designers nationwide. In addition to Jinsheng textile, there are also 9 enterprises involved in Jilin silk and Han Tang textile. The products are mainly featured by environmental protection, functional, hemp and Chinese elements. On the same day, 2 enterprises participating in the first live broadcast benefited greatly, and over 160 business customers expressed their purchasing intentions.

It is reported that the "Keqiao preferred" live broadcast plan provides a full range of services for enterprises. Enterprises only need to bear 10% of the cost, but such a welfare is not all enterprises can "rain and dew evenly". "We have targeted ground to high quality enterprises." The organizers of the China Light Textile City Construction Management Committee said that the selection of "Keqiao optimization" has certain thresholds: first, enterprises must have strong brand building desire; two, enterprises must have a certain scale, the annual sales volume of trade enterprises needs to be over 20 million yuan, and the annual sales of manufacturing enterprises need to be more than 100 million yuan; three, enterprises must have independent product development bodies. Department, can continue to introduce new ideas. As a result, only 10 of the 26 registered enterprises were selected.

There are more than 40 thousand textile market players in Keqiao. Most of them are middle and low end fabric suppliers. They mainly rely on low running volume, low brand premium and weak bargaining power. "We hope to make" Keqiao optimization "a collective brand of Keqiao fabric that can be produced and shouted, and become a synonym for Keqiao's high-quality fabrics. Xu Shu, director of the creative service center of China Light Textile City, said that in recent years, many Keqiao textile enterprises have taken the initiative to take the road of innovation and upgrading. Gathering them together to cultivate "Keqiao preferred" collective brand will not only change the impression of the outside world on Keqiao fabrics, but also become a weathervane leading the transformation of the textile market.

Fabric live broadcast, opened the curtain of "Keqiao optimization" brand cultivation. Xu Shu introduced that, next, "Keqiao optimization" will expand the scope, wall textile, curtains, clothing, design and other quality enterprises in the textile industry chain will have an opportunity to be selected. In the future, enterprises incorporating "Keqiao preferred" will also gain more government support and policy tilt in product development, quality standards, supply chain docking and brand promotion.