CHIC2009: Different Spring.

Business Association February 26th dispatch CHIC2009, different spring "together CHIC bar", has become the Chinese clothing people's thinking set and the annual speech, but in 2009, this endless industry appointment will be doomed to be particularly affecting people's heart.

In 2008, a sudden economic cold wave made Chinese clothing people unprepared. The Chinese garment industry, which has surged forward all the way, became confusing.

Against this background, it is quite unusual for us to study the proposition that where CHIC should go as a "industry vane".

Mission has become a top priority for CHIC2009 in the face of great changes in the industry.

It is doomed that CHIC2009 will seize the opportunity of the strategic opportunity period of China's garment industry and strive to make CHIC more valuable and play a greater role in the strategic adjustment of the exhibition.

Back to the origin of CHIC - the early 1990s when CHIC was held, Chinese clothing industry was like spring breeze, and brands sprung up continuously.

In 1993, the appearance of CHIC was at the right time.

The water of the industry carries the boat of CHIC; on the contrary, the boat of CHIC also sets off the water of the industry.

With the advent of the winter of the industry, CHIC should have a bigger and better role.

The sea is flowing, showing its true colors.

CHIC2009 will give a greater degree of "industry promoters" the style they should have, and complete the magnificent turn from "value pmitters" to "value creators".

Chen Dapeng, vice president of China clothing association, said: "CHIC is a professional exhibition of professional control and operation of trade associations. We must take into account the characteristics of industrial development and changes in market demand in the process of holding.

CHIC is a professional clothing exhibition serving the economy of the clothing industry. It is also a fashionable business platform for creating value for the industry.

The needs of enterprises, the needs of exhibitors and the needs of spectators are the needs of the development of the industry, that is, the highest pursuit of CHIC development.

In fact, the development of CHIC has never been static. It keeps pace with the times and dares to pcend it.

No matter from the growth and control of the exhibition scale, or to the establishment of the "China clothing forum" and "China clothing brand annual awards", it reflects the CHIC organizers' keen grasp of the industry's internal demand and the accurate judgement of the industry's development trend, from professional zoning to the introduction of "China's senior clothing brand release" and "China fashion trend release".

He asked, "where is the canal?"

CHIC2009 will use three cards to open a different spring: "fashion brand": "new thinking and new face". CHIC2009 will make a comprehensive innovation in the form of organization and presentation, increase the intensity of brand communication, strengthen professional business services, enrich the cooperation of all kinds of elements, introduce the concept of cross-border integration, and integrate supporting resources.

In the exhibition planning, CHIC2009 will introduce the concept of lifestyle and fashion trends. The theme of Do Good/ "joy dance" and "Butterfly Dance" will be divided into the exhibition area according to the product style, and the brand culture connotation and fashion degree will be set off.

Professional brand: professionalism has always been the core concept of CHIC.

Through strategic adjustment, the function and value of CHIC have reached a new peak.

Every year, industry elites from home and abroad negotiate business and cooperate with each other on the CHIC platform. They also create value, pmit value and share value in many activities such as "China fashion trend release", "China senior clothing brand release", "China clothing distributors and retailers", "China clothing forum" and "China clothing brand annual awards".

Service card: service has always been one of the core contents of CHIC.

According to the plan, there will be a big improvement in the service work of CHIC2009, whether hardware or software. CHIC2009 will adhere to the goal of "promoting brand value enhancement", and enter the new era of "stereoscopic integration" with the purpose of "professional service, brand service and comprehensive service", so as to further promote the value creation and value promotion of Chinese and foreign clothing and apparel brands.

In the past, CHIC paid more attention to exhibitors' services in promoting commerce and trade, and limited efforts to increase the added value of brands. This work will become the focus of CHIC2009's service.

"Professional services, branding services and integrated services", these three "deep" services and the concept of leading efforts to carry forward the work, will enable CHIC from the culture, independent innovation, technology, marketing, brand strategy and other aspects of building a brand display effect, so that its market development function to a higher level, to show a higher level of brand capability.