2020 Youth Consumption Data, This Is The Real "Post Wave".

In terms of sales, men and women ranked the top three in the category of mobile phones, computers and large appliances. In addition, men prefer to buy liquor, kitchen kitchens, living appliances, snack foods, kitchen and toilet power, while women prefer facial skin care, kitchen kitchens, snack foods, grain and oil seasoning and milk powder.

In terms of age, two consumption accounts for 21.1% jobs and 26.69% of "95 behind" work and entertainment, which is much higher than 13.07% or 16.02% after 85.

From the point of view of consumption structure, the consumption price of book users increased fastest after 85 years, indicating that the demand for knowledge of this group was more vigorous, and the proportion of female users was 27% higher than that of the whole station. This shows that young women pay more and more attention to improving their self cultivation through reading charging or reading interest.

In addition, the "85 after" crowd of fitness equipment including sporting goods is the main consumer, but the "95 after" crowd grows faster in these categories.

Data show that young people are most willing to spend on electronic products and game products. The growth of game consumption after "95 years" increased by 270% in the 1-4 months of 2020. In addition, the consumption of computers increased by 35%, the consumption of mobile phones increased by nearly 30%, and the consumption of gaming equipment increased by 40%.