Li Lang And China Daily Jointly Wear The Hot Net, And The Stars Are "Style".

Stars, Daren and vegetarian bask " lilanz Style "

The versatile artist Wang Junkai, Guo Feng's new master, Huo Zun, fashion baby daddy Nathan Lee, and recently all the hot nets of "Yu Huan Shui" - Guo Jingfei put on a joint name to wear fashion magazines, and deduce the power of new business upward.

In addition to celebrities, fashion celebrities, ordinary people are also on the social platform, Xiao Hong, micro-blog, and so on. They have shown their lilun China Daily jointly. The rise of a wave of style~ Lang Lang almost harvested most of the fashion circles, saying that it is the 2020 most popular costumes so far, so it is no exaggeration.

Photo source Xiao Hong Shu Da: Feixi, Feixi

Photo source: Little Red Book: Ni Leichu

Photo source: Little Red Book: PD adults

The source of the picture is loud and loud: end uncle, Parr Hardy.

Photo source micro-blog Tatsu: Meng Tai panda, Yuan Junchuan Aska Kui Kui

What is the magic of the Lilan China Daily? It is not only because it is so easy to look at it.

Compared with other brand names, the cross-border alliance has gradually moved from deliberate topic level to product functional level, from short term effect to brand long term premium.

New business, upward force

The China Daily, founded in 1981 and founded in 1987, was the first to put forward the concept of "business leisure". If you look at the historical time and space, it will be in a particularly grand historical stage of China. It will accompany and witness the great process of countless young entrepreneurs promoting China's economic miracle.

Le Lang, China Daily unveiled "upward force - the next ten years" speech ceremony

China Daily brings together the elite of the global political, business and academic circles to spread the voice of China to the world, highlighting China's position, international vision and depth, exploring the world significance of Chinese stories, and exporting Chinese wisdom, China's plan and Chinese experience. This is precisely the mission of the new business people in China and the spirit core of the "new business upward force".

Against this background, lilon put forward the concept of "new business, upward force" by cross boundary China Daily. It is a new expression of the brand personalization of Lilan brand, which is used to interpret the innovation and evolution, the wisdom of change and the unique spiritual charm that belong to China's new business. Through the new business clothing cutting, show their cultural self-confidence, international vision, cooperation, continuous learning, healthy life, attention to clothing and positive energy, leading the value direction of the new work life style.

"Upward force - the next ten years" speech ceremony: Wang Junhong, director of brand

"Many years ago, Leon emphasized that he had to jump out of clothing and make clothes, integrating culture, art and creativity into clothing. Today, Mr. Li believes that the next ten years will be an era of comprehensive literacy, and new aesthetic and new consumption tastes will emerge. Wang Junhong shared the joint design of Lee Lang and China Daily in the speech ceremony of "upward force - the next ten years", pointing out that this is a product devoted to commodity aesthetics and cultural connotations. "In the future, Li will also add more attention to it through more interesting and meaningful joint names, and completely conquer consumers with quality, so that customers will always be looking forward to their clothes."

At the critical time of epidemic, people need more "upward power". Li Lang said that this is also the essence of the cross border cooperation. With the help of more young people's cultural proposition and social proposition, the "new business gene" in the global clothing market has gradually strengthened the brand characteristics and highlighted the fashion guiding force of the brand.

Product innovation, channel optimization, and helping brands continue to exert their strength.

With the strong entry of international brands, the multi-dimensional competitive situation of China's garment market has been upgraded again, making many local clothing brands face a great challenge.

It is well known that brands need both internal and external needs, and 10 years ago, the supply chain reform was carried out from inside.

Taking the establishment of the fabric research institute as an example, Li Lang has gathered more than 400 top R & D design experts at home and abroad, and graded the plate making centers, processing centers and factories. From the source of yarn, fabric, printing and dyeing to later laboratory testing, what he did is the deeper supply chain technology innovation, better product innovation, and more suitable for new consumers at the front desk. And the expectation of quality experience.

At the level of design innovation, he joined hands with the world's top designers to inject fashion into product design.

From the "cross-border cooperation" with "immortal Van Gogh", in 2019 and the hit Changan twelve hour, the LILANZ men's short sleeved T-shirt joint venture was launched. A series of "design upgrade" actions, for Li Lang to win the praise of authoritative fashion media, has won the attention and popularity of many stars.

The channel level is also escalating. In the online field, Li Lang has worked with Baidu, Tmall and other online platforms to enhance consumers' online shopping experience.

In the offline field, from wholesale to retail, to a second tier city, more terminal stores are opened in shopping mall. According to public information, as of June 1, 2019, the number of shopping malls stores has exceeded 680, accounting for nearly 1/4 of the total number of stores. A visit to the Lee Lang store found that the image of Lee Lang's terminal has changed dramatically. In order to improve the publicity effect of the store image, the overall shop style is more lively and lively.

A series of optimization and upgrading initiatives have also brought rich results for the company. In various social media such as micro-blog, Xiao Hong, WeChat, jitter and so on, consumers continue to upgrade the new style of business, which is rich in style, professional in design and excellent in quality.

The industry generally believes that simple and not simple business and leisure is the soul of Li Lang. This time, the new idea of "new business upward force" put forward by Li Lang is a good fit between the "new era" and "old brand". Under the condition of brand positioning and enterprise spirit, the exclusive right is created through the upgrading of products, channels and retail operation capabilities. The experience value of new business makes the company have stronger vitality and creativity.

In this regard, the capital market has been fully affirmed. In recent days, a number of financial institutions including Guoxin Securities, recruit silver securities, Huaxi Securities, and CICC have issued announcements to give "overweight" and "buy" ratings.