Keqiao, known as the national defense textile capital, has a daily passenger volume of 100 thousand people, including more than 6000 resident foreign businessmen from 63 countries and regions. There are more than 4 kinds of textile products in the market, and the products are exported to 192 countries and regions. However, the spread of overseas epidemics has made an unprecedented chill here. In the month of the golden three silver four, the hot words such as "cancellation of orders" and "factory holidays" are frequent. As a clear example of the impact of the epidemic on the foreign trade industry, what is the survival status of Keqiao's upstream and downstream industries? How can we break the tide? In recent days, our reporter conducted an investigation.
News events
Foreign trade falls into "freezing point"
Living expenses and maintenance workers
"Baby, you see, this is a relatively heavy suit fabric. Its color is black and very elastic." "Every girl should have a black suit. This material is a great suit." At 3 p.m. on April 10th, at the international fabric sourcing center of China Textile City, the live broadcast team of the global textile network is being broadcast live in the "hang Jie textile" shop.
Global textile network staff show cloud show interface to reporters
Two 0 minutes later, "hang Jie textile" live broadcast ended, the live broadcast team rushed to the next store to continue the live broadcast. The owner of the shop wiped away the sweat from his head and asked the staff on his side how he was doing. "Although it has been doing business for so many years, it is the first time to do live broadcast. Ten thousand peaks said.
This live broadcast is the supporting content of cloud exhibition of China Textile City. In April 8th, it was launched by the China Light Textile City Construction Management Committee, Keqiao District Commerce Bureau and China Light Textile City Group's 2020 China Textile City cloud exhibition. Affected by the epidemic, spring fairs and other offline exhibitions will be postponed.
Textile industry plays an important role in Keqiao. Last year, Keqiao District achieved 86 billion 750 million yuan in foreign trade export, of which 90% of the total export volume of textiles accounted for more than half of the total export volume. Every year in March and April, Keqiao textile trade will usher in "little spring", especially in the Spring Textile Expo, the "gold three silver four" market has become a convention. However, with the impact of the global epidemic, Keqiao's foreign trade suddenly fell into the "freezing point".
"Textile foreign trade orders have been cancelled or postponed." This is the common experience of more than 2000 foreign trade enterprises in Keqiao office buildings. Wu Haiming, a foreign trade company in the Keqiao international business center, said that in March, the domestic epidemic was initially under control. The company recalled the workers to prepare for a big fight. Unexpectedly, the epidemic situation became more and more intense, resulting in the cancellation or extension of the 90% order of his company, which was forced to press the "pause button" after the resumption of production and resumption of production was resumed in Keqiao. The order is gone, the profit is gone, now the staff resettlement, office rents and so on have become "heart disease".
The cancellation or extension of foreign trade orders has affected every link of the industrial chain. The market of grey fabric in China Textile City is so numerous that many operators haven't received a single business for several days. Wang Weixiang, a grey market operator, said that in March, the market was full of popularity. They could sell tens of thousands or even hundreds of thousands of meters of grey cloth a day. At present, the foreign trade order is gone, customers are not coming, and the store is closed. According to incomplete statistics, the daily passenger volume of China Textile City is reduced from 100 thousand to 10 thousand, and the decline of popularity is obvious.
The impact on upstream textile, printing and dyeing production enterprises is more extensive and deeper. Many textile printing and dyeing enterprises have been trapped in the "no rice pot" situation. Many textile printing and dyeing enterprises such as Annong and ma ma have chosen to take a break or leave for a while. Reporters visited the famous textile printing and dyeing enterprises, such as "red and blue" and "Huatong color spinning". When they contacted the interview, they chose to avoid. "At this time, business is being laughed at. When it comes to bad business, it feels a little discouraged. But it is undeniable that foreign trade orders are gone, which is a great blow to our upstream enterprises. The head of a well-known textile enterprise said.
The order is cancelled, the workshop is shut down, and then the workers are out of work. In the early March, workers who became "meat and potatoes" were now becoming the resettlement problems of enterprises. When interviewed by reporters, it was learned that some textile printing and dyeing enterprises on the top chose the bottom wage to retain workers. Luo Guoyan, chairman of Cathay printing and dyeing, said that after the cancellation of foreign trade orders, they chose to let employees take turns. He judged that according to the current epidemic situation, enterprises will soon face a shutdown. But he believed that when the epidemic situation ended, foreign trade orders would follow. In order to avoid the difficulty of recruiting workers, he did not quit his staff for the time being. Instead, he would take a monthly wage of 1800 yuan per person per month.
News survey
Decisive transformation of enterprises There is also the layout of post epidemic era.
The order is gone, the cost can not be saved. Facing the unprecedented "cold winter", enterprises are struggling to survive and seek the way to break through. During the reporter's visit, we learned that some enterprises have crossed the border transformation or opened up the domestic market, and some have focused on the development of new products and the layout of the post epidemic era.
The Zhejiang Jin Chan cloth art Limited by Share Ltd, located in the Qian Qing Street of Keqiao District, is a modern home textile enterprise mainly based on foreign trade. It mainly produces high-grade curtains with an annual export volume of US $20 million. "After the outbreak of foreign epidemic situation, it has a great impact on us, especially the cancellation of new orders by some customers, and the follow-up effect is more far-reaching. However, we are still producing at full capacity, and we have recruited more than 100 front-line workers. " Yang Wei, general manager of the company.
"Golden cicada fabric" has more than 30 years of textile production experience, and has a mature practice in the layout of foreign markets. "Products directly enter WAL-MART and other large supermarkets, and at the same time cooperate with foreign cross-border e-commerce providers. Foreign consumers can buy online and offline simultaneously. As the product is popular, every year before the Spring Festival, we will store a large quantity of goods and wait for the peak season of spring. Yang Wei said. In fact, Yang Wei was worried that the epidemic would spread to other countries when the outbreak occurred in China. So since February, he began to cross the production mask, and now there are 300 thousand Nissan masks. Because of its stable foreign customers, sales volume is not worrying, so the company's current production is very stable.
Shaoxing Keqiao real textile Co., Ltd. is a foreign trade oriented enterprise. Its products are exported to many countries and regions, such as Europe, America and the Middle East. The annual sales volume is around 200 million yuan. Affected by the epidemic, orders in the European region have been greatly affected, but the markets in the Middle East, South America and Africa are still receiving orders. "Our company's orders can be completed by the end of April. At present, the epidemic situation is still unclear, and subsequent production will definitely be affected. But we have not slackened. We have begun to compete in the post epidemic era. We are developing new fabrics and taking different routes. Tang Hualiang, general manager of the company.
Under the epidemic situation, there are many foreign trade enterprises who work hard and practice hard. During this period, the order of Shaoxing Dajiang special fiber technology Co., Ltd., which is located on Lanting Pavilion street, is also affected. But the enterprise has two hands to grasp, on the one hand, research and produce production equipment independently, improve the manufacturing speed of chemical fiber equipment, reduce costs; on the other hand, grasp the development of new products and enhance competitiveness.
The new marketing mode is also exploring. In mid March, the China Light Textile City Group held the cloud Exhibition on the joint global textile network trial waterline. There were 154 registered enterprises, 94 live broadcasting companies, with an average daily traffic volume of 13680 times, reaching 18 million yuan of intent. Zhao Junhui, director of "Zhong Mao home textile", told reporters that even without the outbreak, sales volume and tightness have already become weak under the traditional sales mode. Instead, the new product has been released to the Internet, and screen to screen communication has unique advantages with customers. "Our customers do not have to go to the scene, just open the link to communicate with us and to place a key order. Customers introduce customers, as well as forwarding links. Online drainage is more convenient, fission mode is faster than traditional sales. He believes that although the current rapid transformation of the industry forced the transformation line, but in the long run, after the end of the epidemic, online exhibitions are the future trend of the industry.
News depth
Confidence is more important than gold.
Government and enterprises join hands and wait for the spring.
When the foreign trade enterprises were struggling to save themselves, the Keqiao district government was also actively taking measures to help enterprises overcome difficulties. People in the Keqiao area said that foreign trade enterprises are an important part of Keqiao's economy. Keqiao will continue to accelerate policies and measures to boost enterprise development confidence and stabilize economic growth expectations during the period of epidemic prevention and control.
In April 3rd, a joint meeting between banks and enterprises in Keqiao foreign trade enterprises, which was run by government departments, was held at Ruifeng business school. At the meeting, 16 foreign trade enterprises and 8 banks signed the credit agreement, reaching the intention amount of 379 million 700 thousand yuan. In view of the plight of foreign trade enterprises, Keqiao has also issued a series of new policies: extending the scope of subsidies for exhibitors from key exhibitions to all overseas exhibitions, encouraging enterprises to make breakthroughs in the light market of the epidemic situation, implementing the government credit guarantee policy of export credit insurance, eliminating the worries of enterprises in the high-risk period, vigorously promoting the development of cross-border electricity providers, and encouraging enterprises to create overseas. Trademarks, increase online sales, online exhibitors to expand the market; speed up the foreign trade enterprise policy to cash in, resolve the cash flow problems encountered by enterprises.
Although the epidemic has affected the foreign trade market, most of Keqiao's foreign trade enterprises are still full of confidence. "Keqiao textile has a relatively complete and complete product chain. Once the epidemic is over, orders will surely come and go. At the moment, confidence is more important than gold. As long as we bite our teeth, we will overcome this difficulty. Luo Guoyan said.
During the interview, some entrepreneurs said that the "cold current" would bring the survival of the fittest, but it also brought alertness to the foreign trade enterprises, forcing the enterprises to work hard, and actively open up diversified markets and enhance the risk prevention ability.
