How Does The Epidemic Affect Guangdong'S Clothing Enterprises? The Latest Report On Resumption Of Production And Production Is Released.

In order to fully understand the impact of the new crown pneumonia epidemic on the production and operation of garment enterprises in Guangdong province and the progress of enterprises' resumption of work and production, the Guangdong apparel and Apparel Association jointly organized by the Guangdong Clothing Designers Association and Guangdong Fashion Industry Economic Research Institute from February 28th to March 4th conducted questionnaires, on-site visits, telephone calls, and Guangdong's clothing Convention "cloud forum". Industry research. The situation is summarized and analyzed as follows:

As of March 4th, the association had received a valid questionnaire of 273 enterprises, 8 industrial clusters and 6 specialized apparel markets. Among them, enterprises above Designated Size accounted for 71.3% of total feedback enterprises, manufacturing enterprises and brand enterprises accounted for 49.3% and 50.7% respectively, and domestic enterprises and export enterprises accounted for 68.5% and 31.5% respectively.

Recovery of production and operation

With the gradual deepening of the impact of the epidemic, the garment industry in Guangdong has experienced tremendous impact, and has begun to think about the comprehensive recovery of the industry after the end of the epidemic and the long-term development plan of the industry. Recently, all parts of the province have been reinstalment in phases. Of the enterprises involved in the survey, 68.5% of the enterprises have gradually resumed their work. The number of reemployed workers accounts for 37.8% of the number of workers employed under normal production conditions. In addition, 31.5% of the enterprises have not resumed work due to evading the risk of the epidemic, the government's restrictions on starting up, waiting for re examination and approval, and the difficulty of recruiting workers. Most enterprises expect to resume their work in mid and late 3 months, and about 10% of the enterprises are expected to arrive. The full resumption of work will be completed in April.

The clothing industry generally reflects that in the process of resuming work, it is faced with many difficulties and urgent problems to be solved in the supply chain, such as the unsynchronized operation of the upstream and downstream enterprises, the reduction of orders, the impediment of workers returning to posts, the poor traffic and logistics, and the lack of protection resources.

1, from the scale of enterprises, the proportion of large and medium-sized enterprises returning to work is obviously higher than that of small enterprises. The recovery rate of large and medium-sized enterprises reached 87.5% and 85.7% respectively, while the return rate of small enterprises was only 56.8%. The impact of the epidemic on Guangdong garment enterprises? The latest research report on resumption of production and production has been released. 2, from the perspective of the type of enterprises, the resumption of production enterprises is generally better than that of brand enterprises. 77.8% of the production enterprises have returned to work, and the proportion of reemployment is higher than that of brand enterprises by 21.1 percentage points. At the same time, brand enterprises have stepped up online retail efforts due to the backlog of warmer winter stocks, and increased business revenue through WeChat and social marketing to offset the negative impact of the basic stagnation of offline sales. The impact of the epidemic on the garment enterprises in Guangdong? The latest research report on the resumption of production and production has been released. 3, from the sales channels, the ratio of domestic enterprises to export enterprises is close to 66% and 69.6% respectively. About 3 of the enterprises have not yet resumed their work due to various factors. The impact of the epidemic on the garment enterprises in Guangdong? The Research Report on the latest resumption and resumption of production has been released. 4, from the ratio of reemployment, 35.8% of the enterprises accounted for more than 70% of the normal number of workers, 22.2% of the enterprises accounted for 50%~70% of the normal number of workers, 31.1% of the enterprises accounted for 20%~50% of the normal number of workers, 11.1% of the enterprises returned to work less than 20%. With the effective control of the epidemic, some enterprises have been able to return workers from other provinces by means of Chartered vehicles, charter flights and bonus subsidies under the support of the government, and actively resume production. Among them, the ratio of the number of returned workers to 70% and above is 13.7 percentage points higher than that of the production enterprises.

The impact of the epidemic on the garment enterprises in Guangdong? The latest research report on the resumption of production and production has been released. 5, from the perspective of industrial clusters resumption, the 8 industrial clusters participating in the survey have begun to gradually resume work, with an average recovery rate of about 70%. Where the cluster is located, the government actively assists the enterprises in preparing for the resumption of production, establishes confidence in the industry development, and assists in purchasing protective articles. The production industry cluster reaction is delayed because of the professional market. When the cluster enterprises have no orders, they can not resume production under the condition of protection. Therefore, they hope to facilitate the timely and interoperability of information on the upper and lower reaches of the industrial chain, promote the interaction between the cluster production enterprises and the specialized market, and help enterprises in promoting production and sales promotion.

6, from the perspective of the resumption of professional market, 5 of the 7 representative professional markets have resumed work, including the white horse clothing market, the red cotton international fashion city, the Guangzhou light textile trading garden, the Xintang clothing trade city and the new China mansion. The Guangzhou textile market has not yet returned to work, thirteen lines, the beautiful city and the red wholesale clothing wholesale market. And so on and so on. Xintang clothing trade city, which was featured by electricity supplier, first returned to work in February 20th. The revival of the professional market is particularly important for the recovery of the whole industry, and is the most important first step in the resumption of the garment industry. At present, enterprises and designers are eagerly anticipating the opening of the big cloth market, and the accessories are in the upstream of the industrial chain. Without raw materials, the designer can directly affect the designer's products, and the clothing enterprises can not resume production.

7, part of the clothing enterprises to transform production of epidemic prevention materials. After the outbreak of the epidemic, Guangdong clothing enterprises responded quickly to the government's call, including Florence, Tsun Shun, Evo, Bin Bao and other garment enterprises, relying on the advantages of the original clothing production equipment, changing the mask, protective clothing and other epidemic prevention materials, and promptly solved the urgent need for the first line of the epidemic.

Major problems facing enterprise reemployment

The survey results show that expanding the product sales is the most concerned and urgent problem for garment enterprises at present. Clothing products have seasonal characteristics. The warm winter in 2019 has caused a large number of winter clothing inventory unsalable, the impact of the epidemic and backlog of inventory in spring, delayed recovery and resumption of production will continue to affect the summer sales, corporate liquidity pressure is very large. Enterprises hope that the government and associations can integrate resources to promote consumption activities under the online and offline business, and help enterprises expand their sales at low cost and multi-channel. The impact of the epidemic on Guangdong garment enterprises? The latest research report on resumption of production and production has been released 1. 71.2% of the survey enterprises reflect that the current operation of the upstream and downstream enterprises in the industry chain is not synchronized, resulting in the lack of raw materials supply and sales channels. Although the traffic and logistics have improved, 45.2% of the survey enterprises reflect that the supply chain is blocked due to cross provincial and trans regional traffic and logistics barriers. 54.8% of the survey enterprises reflected the backlog of inventory and liquidity shortage due to the stagnation of sales of entities and the default of orders.

2, the market demand is low, orders are decreasing, and the situation is grim. According to the survey results, 34.2% of the total enterprises reflected the reduction of orders due to the impact of the outbreak of the market, the downturn in demand, the cancellation of orders, or the reduction in the number of orders, among which the export enterprises were more influential, and 65.2% of the export enterprises responded to the decline in export orders.

3, online sales is an important starting point to promote the resumption of production, but many small and medium enterprises lack experience in electricity supplier. The brand enterprises with existing electricity supplier channels have made up for the lack of sales under the line by expanding the online channels. However, small and medium-sized enterprises such as Baima and other professional markets generally reflect that because of the lack of professional and operational experience of electricity providers before, they are worried about the cost of operation, and it is difficult to adapt to the online sales mode in a short time. I hope that the industry can provide a series of targeted services, empowering enterprises to help them quickly enter the online market at low cost.

4, the shortage of workers and the difficulties in procurement of protective supplies are still the two major problems facing the industry. The survey results showed that 67.1% of the survey enterprises reflected the shortage of labor and the difficulty of workers returning to work. 54.8% of the survey enterprises reflected the difficulties in procurement of epidemic prevention products and lack of professional guidance. Especially after the resumption of work, the pressure of epidemic prevention and control became increasingly prominent.

5, the production and epidemic prevention materials enterprises are concerned about the implementation of government policies. The government has formulated a series of subsidy policies for the technological transformation, equipment purchase and loan needed for the production of the epidemic prevention materials. The enterprises hope to advance the implementation as soon as possible and are concerned about the state's purchase and storage after the end of the epidemic.

Suggestions on promoting the revival of garment industry

First, we should further take effective measures to promote the smooth supply and marketing of industrial chains. At present, industry enterprises are still faced with problems such as shortage of workers, poor supply and marketing of industrial chains, weakening of consumption demand, and reduction of orders. In doing a good job of epidemic prevention, clothing brands and large enterprises should strengthen communication with labor exporting parties, suppliers, purchasers, and industrial chain matching enterprises, and seek win-win solutions and practical solutions. Small and micro enterprises should pay close attention to the progress of the epidemic. Based on their own realities, they should actively formulate plans for the impact of the epidemic, modify the production plan, strengthen risk awareness, and effectively control and manage the cash flow. It is hoped that under the conditions of the government, the government will promote the orderly resumption of the excipient shopping malls as soon as possible, so as to bring the industrial chain back to normal order as soon as possible.

Second, expanding sales efforts and vigorously developing fashion consumption are important ways to promote the recovery of garment industry at present. Under the influence of the epidemic, consumer lifestyles and consumption patterns have undergone tremendous changes, and sales of offline stores have been stagnant. Enterprises should actively layout new online retail outlets, promote network marketing through video live broadcast, small program providers, and community marketing, and digest the backlog of inventory, and truly form a new pattern of integration and development on line and online. Online sales will become a trend of normalization. We should give support to small and micro businesses without electricity providers to help them develop the online market at a low cost.

Third, we must strengthen the confidence of the industry and actively comply with the new trend of industrial revolution. The epidemic disrupted the normal rhythm and order of the industry, but also gave the garment industry great room for strategic development. In the new round of "re industrialization" process in China, Internet, big data, Internet of things, AI, 5G communication and other new technologies will bring a new channel change. The new round of textile and garment industry in the direction of personalization, fashion, branding and intellectualization will face another development opportunity. The new crown pneumonia epidemic has accelerated the market transformation, and the business and brand must be accumulated. It will conform to the new trend of the new round of industrial revolution. How to rebuild the new advantages, enhance the core competitiveness and formulate the digital strategy in line with the four dimensions of the industry chain, supply chain, capital chain and service chain will be an important issue for enterprises to reconsider in the process of resuming industry.