Can Textile New Model Live Broadcast Solve The Problem Of Inventory Pressure?

An outbreak has disrupted the pace of the textile industry. Although many enterprises began to resume work, but affected by the epidemic, a large number of winter clothing inventory has brought tremendous pressure to the clothing business, which will have an impact on the spring sales and the subsequent development of new products.

There is a group of people carrying MAX, called net red. There is a strong selling channel, called live broadcast. Today, the economic scale of live broadcasting has been over 100 million. Some people will ask, can fabrics be broadcast live? Of course, not only ready-made clothes, but also fabrics can be broadcast live.

Duan Aihua is the general manager of Shaoxing Chinese textile limited company, and she is also a selling fabric anchor. In order to achieve the effect of live broadcast, Duan Aihua will prepare carefully before each broadcast. In particular, a hat will be added to improve recognition, and it will become her label after a long time. Netizens kindly call her "hat sister".

"I have been engaged in the textile industry for more than 20 years. Whether it is technology or fabric itself, it is considered my profession, so it is not difficult for me to do the live broadcast. In particular, they are now affected by the epidemic and can not visit each other. Live broadcast has become a good way to introduce their products. I think we must keep up with the new model at this stage. Live broadcasting is a channel that allows you to get more customers at low cost. Duan Aihua said. In addition to live textiles and help customers with goods, Duan Aihua will also share his own entrepreneurial experience and textile fabric knowledge in the studio. Increase live interaction.

Duan Aihua took the reporter to the room where she was broadcasting. The equipment was very simple, a cell phone and a light. She told reporters, "live equipment does not need to be too complex, as long as a cell phone can be used to sell goods. At the beginning of the live broadcast, I had only one cell phone and no such lights. However, there are some limitations in the fabric product live broadcast, and the fabric yarn, density, weight and handle can not be displayed. I suggest that the finished fabric will be displayed better. In addition to the studio, textile fabric enterprises can also enter the exhibition hall and enter the warehouse, so that people watching the live broadcast can understand the business and understand the fabric more intuitively.

Shaoxing Chinese textile mainly manages woven, knitted, dyed and printed fabrics. Duan Aihua, general manager, likes to develop new flower types. Recently, the newly developed flower type plant printing and dyeing fabrics are very popular. This is a natural dyeing and green environmental protection. It can not only make shirts, dresses, baby clothes, but also make antibacterial masks.

With the advent of the Internet, a series of Internet dependent derivatives emerge as the times require. Especially in this year's special circumstances, live broadcasting has become a new way of carrying goods, and live broadcasting has become the last welcome marketing mode. The customers who sell fabric live are professional customers, which will only be higher for the content of live broadcast. For others, it is very difficult, but for the fabric industry engaged in many years of "insiders", the profession is a huge advantage in their live broadcast. Textile people, don't miss this live train!