The 29 Brands Involved In The World'S Top 500 Brands In 2019, And 3 Chinese Brands.

Exclusively developed by WorldBrand Lab. List of top sixteenth world brands in 2019 (Sixteenth) It was announced in New York, USA in December 11th. Thanks to the growth of business in cloud computing and driverless business, last year's runner up Google (Google) beat Amazon at the top of the list, Amazon retreated to second, and Microsoft (Microsoft), which had a net profit in the 2019 fiscal year, ranked third.

China's brand names include 40 。 Among them, 3 China's brand names involving textiles are Seventy-eighth. Huarun The 415th digit. Constant force And 470th bits. Wei Qiao 。

In addition, the world's top 500 brands 29 Involving textile and clothing brands 。

The World's500 Most Influential Brands, which has been released for 16 consecutive years, is based on the world influence of the brand, and its evaluation is based on the brand's Influential influence. The so-called Brand Influence refers to the ability of the brand to develop the market, occupy the market and gain profits. According to the 3 key indicators of brand influence, namely, market share (Market Share), brand loyalty (Brand Loyalty) and global leadership (Global Leadership), the world brand laboratory has made a comprehensive score of the 8000 famous brands in the world, and finally launched the 500 most influential brands in the world.

Aiming at the global marketing strategy of Chinese brands in the digital age, Adam Glinski, Professor of business school, Columbia University, USA (Adam Galinsky) In the global market with fierce brand competition, companies usually face the unexpected crisis created by themselves. Any multinational brand should prepare a fast, open, sincere and long-term crisis management method, especially the way of brand apology. Apology can win brand loyalty. Ziv Carmon, Professor of the European School of business administration, France. It is considered that consumers in the digital age will make comparisons before shopping, indicating that the side effects of products can increase the attractiveness of the brand, and customers will have a sense of trust in the brand because of this honest behavior. Besides, Chinese brands can write articles on ESG (environment, social and Governance), which is a shortcut to win the trust of consumers and investors.