To Be An Innovation Perpetual Motion Machine, Guangzhou International Textile City Is Out Of A Sustainable Fashion Road.
2019 is the 70th anniversary and 70 years since the founding of new China. As an important pillar industry related to the national economy and the people's livelihood, China's textile industry has been struggling for a long time. It has created another miracle in the magnificent historical picture. In 2018, the total fiber processing in China was about 54 million 600 thousand tons, accounting for more than half of the world's total. The output of chemical fiber exceeded 50 million tons, accounting for more than 2/3 of the world's chemical fiber output, and China's textile and apparel exports amounted to 276 billion 730 million US dollars, accounting for over 36% of the world's total. This series of figures shows that China's textile industry can not only meet domestic demand, but also become the core force to support the smooth operation of the world textile industry system.
Behind the brilliant achievements, we should also see that our textile and garment industry is accepting the baptism of important challenges. This is mainly reflected in the increasingly personalized and diversified fashion consumption upgrading trend, which has forced the flexibility of supply chain reform, and the industry has also entered the key moment of optimization and upgrading.
Xia Lingmin, vice president of China Textile Industry Federation, pointed out that in the face of the irreversible transformation trend of the industry, regional leading enterprises need continuous innovation to provide demonstration and leading role for the development of the industry. Guangzhou International Light Textile City, as the most important textile professional business circle in South China, the representative enterprise of Guangzhou Zhongda textile industry business circle, has frequently launched a fashion wave. Perhaps it has realized the essentials of continuous innovation.
Start the fashion source platform.
Weaving fashion blueprint
On the occasion of the 70th anniversary founding of new China, Guangzhou International Textile City has launched a "fashion source creation platform". It clearly has a complete plan and special significance: starting from the four major fashion ecological elements of talents, products, information and resources, it will start the "fashion source creation platform" including original design center, research innovation center, fashion trend center and Industrial Alliance Center. Through a series of physical upgrading and fashion projects, it will promote the collision and communication among the various elements, lead the industry onto the road of high quality development, and promote the mutual benefit and symbiosis of the upstream and downstream stakeholders of the industrial chain, so as to go out of an innovative way to differentiate and upgrade the specialized market of traditional textile and clothing.
Interpretation of "fashion source creation platform" first focuses on "source", "source" has multiple meanings: fabric is the source of fashion, the market is the source of industry, and platform is the source of strength. The textile city not only simply rents the berths to businesses, but also builds platforms for physics, concepts, activities and services to help businesses get information and create business opportunities, such as 5+1's smart business platform. On this basis, the average annual turnover of light textile city is more than 100 billion yuan.
Followed by the "four centers", the main role of the original design center is to focus on the source of creativity, to incubate new forces, and to realize the exchange function of talents; the center of scientific research innovation focuses on the source of fashion, which aims to promote the development and creativity of products in the Textile City; the fashion trend center aims to let more fashion trends and trend information intersect and match on the online and offline platforms; the industry alliance center aims at the resource strength of the upstream and downstream industries of the joint industry chain, and opens up the national fashion resources and improves the quality of the whole fashion industry.
Guangzhou international light textile city builds a platform four center, the fundamental goal is to realize the scene from the traditional offline trading place to the exhibition trade experience base, and finally to the upgrading and butterfly change of the supply chain platform. The four wheel drive platform of the "textile driven city" has coincided with the new positioning of the professional market in the new era central city proposed by the Circulation Association of the China Textile Industry Federation. It is in line with the economic guidance of the Ministry of Commerce and other 12 ministries and commissions.
Insiders said that launching the fashion source platform and describing the blueprint of the fashion industry fully reflected the courage and determination, mission and responsibility of Guangzhou International Textile City.
Xia Lingmin pointed out that the creation of "fashion source creation platform" fits the new label and orientation of "technology, fashion and green" in textile and garment industry. The four centers of "original design center, research and innovation center, fashion trend center and Industry Alliance Center" come down in one continuous line. The source of fashion is the source of fashion, the source of industrial development, and the source of intellectual property protection. This is the direction of the efforts of the four centers. Guangzhou International Textile City holds high the banner of "Yuan Chuang", which has a special significance. "There is no other way to transform the textile and garment industry into fashion, only with unremitting efforts. I hope that Guangzhou International Textile City can play a leading role and truly become a fashion source, and I have full confidence in that. Xia Ling min added.
Writing fashion into DNA
Innovation and development is a long-term undertaking.
What is "fashion" discussed by Guangzhou International Textile City?
Most markets talk about fashion. They talk about clothing style, shop style and market environment. While Guangzhou International Textile City talks about fashion, it talks about source creation, talent, platform, industry and fashion.
It is commendable that before the "fashion source platform", Guangzhou International Textile City has many "fashion" status: China (Guangzhou) student fashion week behind the scenes promoter, Guangzhou Haizhuqu District Zhongda international innovation Valley Textile Industry Federation sponsors......
About "fashion", the textile city is not a whim but a forward-looking strategic perspective and a complete industrial plan.
The continuous incubation and training of fashion talents is the premise for the sustainable development of industry. As early as more than ten years ago, the city of light and textile has accumulated design talents and source culture through hosting the fashion week of China (Guangzhou) college students. So far, more than 400 design activities have been launched, and more than 20 thousand new design stars have been sent to more than 50 universities in the region. Once and for all, not only did many students go all out, but also the Guangzhou International Textile City.
The exploration of fashion in textile city is more than that. A global fashion forum, fashion week and events continue to land in Guangzhou in the Textile City, or by the textile city as a backstage driver, attracting the fashion elite of the whole world to gather in Guangzhou. The textile city not only has played a strong industrial platform and industrial convergence role, but also greatly enhanced the international status and value attributes of Guangzhou, the center of China and the world of fashion, and gradually established Guangzhou's position as the fashion leader in the bay area.
2019 is the blowout year for Textile City and fashion. This year, the textile city became one of the sponsors of China International Innovation Valley Textile Industry Federation, and hosted a series of fashion related events, procurement festivals, exchange meetings and forums. These evidence shows that the textile city is not only following the fashion, but actively walking in the fashion trend. Because for Guangzhou International Textile City, it is better to follow the fashion rather than follow the fashion. Instead of talking about the fashion of the product, it is better to create a platform with the fashion source as a fulcrum and pry the innovative development of the whole industrial chain of textile and clothing.
It is noteworthy that, after the creation of the "fashion source platform", Guangzhou International Textile City has appropriately integrated multiple identities to form a complete industrial chain closed loop to achieve perpetual cycle and synergetic resonance. It can be said that Guangzhou International Textile City is a forward-looking vision to guide nearly 4000 noodle accessories merchants, the fashion industry as a long-term business in the operation, really made fashion into DNA.
From here
Towards the new future of China's fashion industry
For Guangzhou International Textile City, upgrading the capability of fashion source is a step by step and step by step. It needs not only the internal forces of the Sino US business circle, but also the strength of merchants.
It is noteworthy that merchants in light textile city follow the footsteps of market managers and achieve deep transformation and leap development together with the fashion industry and platform. Some of them have been transformed from traditional salesmen to high-end garment brand suppliers through research and development, and some have made use of design advantages, from simple hanging fabrics to clothing display, and then on the stage of fashion activities to achieve stunning appearances; some through cross-border sales, from purely selling cloth, selling accessories to continuous value-added trend guidance, professional design, new retail channel development and other value-added value...... They are the strong backing group of "fashion" in the Textile City, and are loyal followers of the textile city's exploration and innovation.
The creation of the fashion source platform will not only create low-cost space for designers, but also provide more direct design resources for the excipients to enhance seamless communication between the two. Guangzhou International Textile City related responsible person said, create fashion source platform, the real purpose of textile city is to break through the physical space, create an industrial public service platform, which requires government, associations, designers, professional service agencies, surface accessories enterprises and other forces. In the textile industry to achieve an important period of transformation of new and old energy, light textile city hopes to create an innovative road, fashion Road, source of the road.
"We will continue to give full play to the advantages of the China Textile Industry and accelerate the development of the fashion industry to become the driving force for the upgrading and development of the fashion industry in Haizhuqu District, Guangzhou and even the bay area." Chen Jianbin, deputy district head of Haizhuqu District, Guangzhou, said that the Guangdong Provincial Committee has made it clear that it will promote the development of Shenzhen's socialist first demonstration area, support Guangzhou's "new lottery", plus the "one belt and one road" initiative and the implementation of the strategy of Guangdong, Hongkong and Macau. The development of Guangzhou's fashion industry will have an excellent opportunity.
This is undoubtedly a major positive news for Guangzhou International Textile City, which has just won the honorary title of "the fourth batch of textile and garment creative design pilot park (platform)". With regard to the industry's expectations, Guangzhou International Textile City revealed that in the next 3 years, the government's plan and rhythm to build China International Fashion Center will invest RMB 500 million yuan to complete the construction of "fashion source creation platform" step by step.
Guangzhou international light textile city will link the global fashion source through the creation of a new platform mode and the main body of industrial chain innovation. It will promote the efficient flow of talents, capital, information and technology elements, and promote the coordinated development of the big bay area and the textile and garment industry in Guangdong, Hongkong and Macau, and further strengthen the status of the fashion capital in Guangzhou.
A fashion platform and urban window to promote industrial transformation has been built. The textile and garment industry in Guangzhou, a sample of the International Textile City, will move from here to the new future of China's fashion industry.
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