2019 Listed Companies Brand Digital Asset Survey Series - Private Enterprises 2019 Private Enterprise Brand Digital Assets 20 Strong Perspective: Public Focus On "Technology" Attributes, B End Company Concerns Raised

Nan Cai AI news laboratory researcher Ni Yuqing / Wen

In the digital age, the channel of brand building of listed companies has become diversified and netted. The invisible digital asset of the brand is also reportrayed on the Internet. Among many listed companies, how are the brand equity values ranked by private companies as the backbone?

(1) science and technology "tough guys" occupy half of the country: more and more B end enterprises have entered the public view and gained acclaim.

According to the statistics of Nan Cai AI news laboratory, there are 24 private enterprises in the top 100 of the listed companies' brand digital assets, accounting for nearly 1/4. In private enterprises, the top 20 list of brand digital asset value, technology companies occupy half of the total, consumer enterprises are also ranked the top.

The top five are suning.com, Ningde times, Longji shares, smart energy and the US group, of which three are manufacturing technology companies, while consumer companies suning.com and the United States group have also increased their core technology in recent years with scientific and technological attributes.

It shows that the public is concerned about and favoured by technology companies. Especially in recent years, the frequent occurrence of scientific and technological events and 5G global discussions have allowed the public's vision and attention to be transferred to technology enterprises.

In these technology enterprises, there are Suning, Mei and other C oriented consumption companies, and also have the upstream and middle companies such as Ningde times and Longji shares.

It is worth noting that a lot of upstream 2B technology companies are also on the list. For example, Longji shares, Rui Chuang micro Na, Yiwei Li Li, Li Xin Precision and Xinwei communications belong to five technical hardware and equipment, occupying 1/4 of the list.

They all belong to the electronic field, or the production of semiconductor, or the production of communication devices, power equipment, are in the upstream link of the manufacturing industry chain. With the transformation and upgrading of this year's communication runway and the further popularization of intelligent hardware, the importance of enterprises providing manufacturing services has become more prominent.

Take Li Xun precision as an example, it started from the connector, then acquired the technology chain of Sony, PS4, Xbox, and apple, HUAWEI, Emerson, DELL, Microsoft, Google and so on. The company acquired the company such as Bo Shu technology, Kunshan link electronics, Shenzhen Colton, Dongguan Xun Tao Electronics, Fujian source photoelectric equipment, Zhuhai win win soft circuit and so on.

Li Xin Precision ranked fifteenth in the brand digital asset value of private enterprises, its market value reached 185 billion 931 million yuan in September 30, 2019, ranked fourth, and the share price rose 200% in the year, ranking third. It can be seen that market value does not determine the level of reputation, but more and more B end enterprises have entered the public view and have won favorable reviews.

The brand propaganda department often thinks that consumers generally do not know much about the B end enterprises, because in the past few years, the C end Internet is very busy and has become the focus of attention. But now we are reassessing the actual value of the Internet and squeezing out the bubble. Now, from the national policy dividend to the public opinion, we all attach more importance to the construction of high-end manufacturing and key technologies.

(two) industry benchmarking effect is obvious: the core public figures of high reputation company are controversial.

In addition to technology companies, the list also includes food and beverage companies, raw materials companies.

Overall, the top 20 private companies are basically benchmarks in the industry. As of September 30, 2019, the total market capitalization of 10 companies was over 70 billion yuan, of which 7 companies were over 100 billion, and 5 were over 150 billion yuan.

On the one hand, the names of these companies are basically familiar, especially the top ten in the list.

For example, suning.com is no doubt a domestic retail giant. In recent years, it has been exploring the online and offline smart retailing mode. After the joint development of the real estate development strategy, from 2018 to 2019, it was in the process of buying, opening, upgrading and sinking. While the business is developing steadily, the brand has accumulated and has continued to output steadily.

In the Ningde era, as a leading domestic energy battery company, it has been listed in the title of "unicorn". The market attention has been very high, and there are many voices of doubt. In 2019, the gross profit margin of the power battery industry declined, and competition intensified. But in the Ningde era, the market share remained high. In the list of brand digital assets and net value private enterprises, Ningde ranked second, with a market value of fifth, which is 160 billion 330 million yuan.

The top two have a high market voice, and they have a strong scale in the industry. As a hot business, their brand image is relatively stable.

On the other hand, from the point of view of industry, new energy, electric energy, automobile power and pig industry are all areas of great change, policy and high concern in 2019. Therefore, the big players in these fields have more discussions on public opinion, and the reputation index of excellent performance will also increase.

For example, BYD is the leading brand of China's new energy vehicle brand; Longji shares is the world's largest manufacturer of photovoltaic single crystal products, including monocrystalline silicon wafers, battery sheets, components and power stations. It is the leading global photovoltaic single crystal integration. Smart energy is a subsidiary of Far East holding group. Its smart cable network products, smart Airport / energy system services, intelligent vehicle power and energy storage systems are among the forefront of the industry.

Wen's stock and herding stock are all big pig farmers in China. Because of the huge fluctuation of pig industry this year, the concern and discussion of this industry has increased sharply, and the valuation has also increased rapidly. The stock price of Mu yuan shares increased by 256.29% in one year, ranking the first among the top 20 companies.

In addition, it is interesting to note that 6 companies are from Guangdong Province, including Foshan, Yunfu, Huizhou and Shenzhen, and the company culture in the Pearl River Delta also tends to be low-key and pragmatic. Low profile and serious seriousness are the common brand image styles of these private enterprises, which have their advantages in media relations and brand communication. At the same time, the core public figures such as the founders of these companies are less controversial, most of them tend to be low-key, with the exception of the new city holding events which have a significant negative impact. The new town holding company ranked seventh, which can also reflect that, to a certain extent, the market will separate the founder image from the corporate image.