Ji Hua 3513 And Tonghai Velvet Industry From Innovation To Pioneering Work, From Leading To Leading

Ji Hua San May day Three:

Cruisers take on the wind and waves 13 Heading for 100 years

Yang Ying / Wen

Ji Hua San May day Three Industrial Co., Ltd. (hereinafter referred to as "China Three") May day Three "is a wholly owned subsidiary of Limited by Share Ltd, a subsidiary of the world's top 500 company, Xinxing China Group Co., Ltd., which is a former Quartermaster enterprise specializing in shoes R & D and manufacturing. During the war of resistance against Japan in 1938, it was founded in the revolutionary holy land of Yanan. Our party The earliest leather making and shoemaking factories in our army have been established. Mao Zedong Leaders of other countries have made leather shoes and coats. During the war of resistance against Japan, Zhang Wentian, Zhu De, Peng Dehuai and other central leaders had visited the work many times. Zhu De also inscribed the words "increase production and save" for the factory. In 1949, after the liberation of Xi'an, it moved to the present site, renamed the Xi'an tanning shoemaking plant, and renamed the PLA third in 1965. May day Three factory; in September 2007, it was changed to Ji Huasan. May day Three shoe industry Co., Ltd., changed its name to Ji Huasan in September 2013. May day Three Industrial Co., Ltd.

Adhere to reform and innovation, and strive to enhance brand awareness.

since One hundred and ninety-nine Since the 3 year of the registration of trademarks, Jihua three May day Three, the cruiser brand has experienced more than 20 years of sharpening and building. In 1996, CCTV prime time "3456, traveled across the Shenzhou" ads once broadcast, "cruiser" leather shoes are renowned in the north and south of the river. With the "cruiser" shoes becoming the designated footwear for Kampuchea peacekeeping forces, Jihua three May day Three knocking on the door of the international market. At the same time, the brand gained many honors. One hundred and ninety-nine In the 4 year, the cruiser brand won the "Pittsburgh gold medal of the United States". One hundred and ninety-nine 7 years won the title of famous brand products of provinces and cities.

"Cruiser" products in the market ocean has also been the impact and test of wind and waves, facing difficulties Ji Huasan May day Three constantly adjust the strategy, carry out equipment renewal, technological innovation, management innovation, cultural innovation, and achieve a rapid increase in total business revenue and profit every year.

Ji Hua San May day Three always insist on changing the market with equipment and promoting quality by technology. In recent years, it has invested more than 6000 yuan, and has introduced two sets of international advanced level double density rubber injection equipment, one of the world's most advanced German smart smart production lines, and 68 sets of automatic intelligent sewing machines, pattern machines, and lower cutting equipment, and 269 sets of advanced shoe making equipment. Through a series of upgrading, inter China Three May day Three, the industrial chain is more perfect, which has greatly promoted the upgrading of enterprise's technology level, production capacity, product quality and work efficiency.

Make efforts to improve technological innovation and enhance independent research and development capability

It is another powerful measure for enterprises to enhance competitiveness by persisting in market oriented technology innovation system and promoting independent research and development capability.

Specific measures include: first, continue to increase personnel training and capital investment in technological R & D, build a whole staff innovation platform, build a technological innovation system with deep integration of production, learning and research, and cultivate a number of technical leaders to achieve the overall upgrading of R & D capability of enterprises.

Second, relying on the "industry university research project base" and "university students' innovation and entrepreneurship practice base", we will cooperate with universities, research institutes and general military equipment research institutes to create a platform for scientific and technological innovation. We will conduct in-depth cooperation in 6 fields, namely, new technology research, product development, product strategy planning, science and technology projects and patent declaration, national and industry standard setting, and technical personnel training.

Third, continue to carry out the small and small leather, technological innovation and rationalization proposals, including the "high tech shoes and intelligent R & D manufacturing system key technology research and application demonstration" projects were awarded the "Duan Zhen Ji science and technology innovation project" three award and the "science and technology progress three prize" and the Shaanxi provincial science and technology progress award issued by the China Leather Association. The 3 invention invention was awarded the "Xi'an city staff economic and Technological Innovation Excellence Award"; the shoe sole wear resistance testing project was identified by the CNAS proficiency testing center and obtained the certificate.

The enhancement of independent research and development capability made Ji Huasan May day Three has won the title of "high-tech enterprise" and "innovation and research center of small and medium enterprises in Shaanxi province" successively, and has successfully become the standard drafting unit and product development unit of China Railway Corporation's shoes and Sinopec oilfield labor protective shoes, and has promoted Ji Huasan vigorously. May day The sale of three civilian products and foreign trade has laid a solid foundation for the successful entry of "cruiser" products in the fields of public inspection, judicial, aviation, railway, petroleum and other industries.

Focus on management innovation, and continuously enhance brand influence.

Technology is improving and management must keep pace with it. Ji Hua San May day Three actively implement the excellent performance management mode, realize the continuous improvement of the enterprise management system, and constantly enhance the internal control and management capabilities, so as to promote the 6S field management mode, equipment intelligent transformation, and realize the comprehensive management and product production lean promotion.

Specific measures include: first, take the group's "quality management improvement year" as the starting point, organize various workshops to carry out the project of "reaching the standard, creating excellence and proofing" at different levels and steps, and vigorously stride forward to the direction of "lean management and intelligent manufacturing", and strengthen lean production management training, so as to enhance the management efficiency and efficiency of benchmarking advanced enterprises. Second, establish a marketing order management system, layout the financial capital management system, improve the hardware and software maintenance management system, and build a basic framework for promoting the intelligent manufacturing production line. Third, we should vigorously implement the strategy of brand strengthening and build "double China" and "cruiser" dual brands. Ji Hua San May day Three has won Shaanxi famous brand products, Xi'an famous brand products, Shaanxi famous trademarks and Xi'an famous trademarks and other honors. Brand loyalty and trust have been continuously improved.

Focusing on cultural innovation and increasing vitality for harmonious development

Ji Hua San May day Three constantly building up the corporate culture, forming a unique " 13 Culture, "red gene" infiltrates the blood of enterprise development, and highlights the responsibility and commitment of central enterprises.

There are many ways to build corporate culture, Ji Huasan. May day The three is to compile a handbook of corporate culture. WeChat The public number uses the new media channel to show the spirit of the enterprise and the workers. In the light of the actual production and operation, we carry out the excellent tree first activities and all kinds of cultural activities, and vigorously carry forward the glorious tradition of "special combat, special hardship, special dedication and special consideration" in the military enterprises and workers, strengthen the spirit of persistent struggle and dedication and the propaganda and education of advanced models, and infiltrate the spirit of corporate culture into the production and management work; carry out new and effective party building activities, such as the celebration of "factory building 80th anniversary", and the development of workers' calligraphy and painting exhibition, historical relics exhibition and theme essay. 71 , Bayi The national day and other festivals carry out a series of activities such as red education for workers, theatrical performances, and so on, bringing red genes into the construction of enterprise culture.

Facing the new era of high quality development, Jihua three May day Three, we will further emancipate our minds and create new ideas. We must strive to build up the first class functional protection footwear suppliers and national level regional emergency industry protection centers with the spirit of seeking truth from facts and strengthening industry. We should inherit and carry forward the fine traditions of enterprises with a high sense of political responsibility and mission, fulfill the social responsibilities of central enterprises, and strive to create harmony. 13 Affluent 13 Happiness 13 To achieve 100 years 13 Great goal.

Tonghai velvet industry:

Brand leads value and quality creates brilliance.

Li Lin / Wen

Shaanxi Tonghai cashmere industry Limited by Share Ltd (hereinafter referred to as "Tonghai velvet industry") was established in 2007. It is located in the Jinjie Industrial Park, Shenmu City, Shaanxi Province, with a total area of 105 mu, with a registered capital of 58 million 800 thousand yuan, with a total investment of 150 million yuan, with more than 200 employees, including more than 60 professional and managerial personnel. Today, it has become a leading national leading producer of cashmere production in the modern textile industry, which integrates the acquisition, production, processing and trade of cashmere.

With the professional team, strict management and unremitting efforts, Tonghai cashmere industry built a production line of 1200 tons of cashmere material and 600 tons of cashmere cashmere in 2013, and introduced the most advanced FN in China. One hundred and fifty The automatic negative pressure carding machine has 30 sets of no plush production equipment. The senior technicians in Xi'an, Ordos, Ningxia, Xinjiang, Ba Meng, Shanghai, Hebei and other places have been the production managers of various departments of the company, forming a strong team of technical quality and production management support.

In October 27, 2015, Tonghai velvet industry was officially listed on the national share transfer system of small and medium-sized enterprises, becoming the first public company to list three new boards in Yulin. The new three board stock code is 833930.

Joint terminal brand, walking in the forefront of the industry

In terms of market layout, Tonghai wool industry has been in cooperation with Ordos Tiomin Resources Inc, Ningxia cashmere cashmere Limited by Share Ltd, Ningbo Kang Sai Ni plush products Co., Ltd., Ningxia Rongchang group, Shanghai Erdos Industrial Co., Ltd., Ordos Donghua company and so on. Its products are exported to Shanghai, Inner Mongolia, Ningxia, Xi'an, Xi'an and so on, and some products are exported to countries such as China, Britain and other countries.

The municipal leading enterprises were awarded the province's "Ten Star Enterprises" by the provincial agriculture department in 2015. In 2016, they were appraised as "the thirty strong enterprises in China's cashmere industry" and "the provincial enterprise technology center" by the China Livestock Products Circulation Association in 2016. In 2018, they were rated as "excellent private enterprises in Shaanxi province". The chairman Tian Qisheng was appraised by the Ministry of agriculture as "the 100 riches of the nation to become the leader of wealth creation". The products of the company have been certified by GB/T 19001-2016/ISO 9001:2015, and there are two trademarks of "shepherd shepherd" and "JCFFA", and a series of high-end products such as cashmere quilts, cashmere blankets, cashmere scarves, cashmere sweaters and so on. After more than 10 years of steady development, Tonghai industry has been at the forefront of peer enterprises, and has been fully affirmed by all levels of organizations. It has been selected as an excellent private enterprise, state level and provincial level in many provinces, cities and counties for many years.

Control the original velvet Market and strive for excellence.

Today, Tonghai is mainly engaged in the production of cashmere, the production of washable cashmere and carding cashmere, and the sales at home and abroad. The company plans to build cashmere sliver, cashmere coarse yarn, cashmere worsted yarn, cashmere sweater and other cashmere products.

Tonghai cashmere industry occupies the leading position in the field of cashmere washing technology, cashmere carding technology, yarn new product development technology, high-grade cashmere dress development technology and product functional finishing technology. At the same time, the company has a higher degree of automation in production equipment, which plays an important role in ensuring product quality, improving labor productivity, reducing labor intensity and avoiding environmental pollution.

The main reason why Tonghai wool industry is able to stay in the industry is its relentless pursuit of product quality. In the production process, we must adhere to the market orientation and quality as the foundation, establish quality assessment system in every link, strictly assess the quality, implement the responsibility system of product quality control and control, configure the quality inspection center, increase the standard of scientific inspection, improve the quality from the source, and maximize the satisfaction of customers and market needs.

For the cashmere industry, whether the enterprise can develop for a long time depends not only on the quality of products, but also on the market share of the raw silk. Tonghai wool industry insists on developing enterprises and promoting farmers to become rich. On the one hand, it maximizes farmers' benefits, actively nurture breeding enterprises, establish raw material reserve bases, and open horizontal economic links on the other hand, actively develop foreign trade, and win the trust of Chinese and foreign customers with good reputation and competitive prices. Not only the cashmere of farmers around Yulin has been sent continuously, but also attracted suppliers from Inner Mongolia, Gansu, Xinjiang, Tibet, Northeast China, Mongolia, Afghanistan, Iran and other countries, which has promoted more than 30 thousand farmers in the surrounding area, stabilized the income of local farmers, and responded to the "one belt and one road" initiative, which opened the door for enterprises to go out and realized the virtuous circle of the industrial chain of enterprises.

Strengthen the strategy of talents and strengthen the brand value.

In order to speed up the pace of transformation and upgrading and achieve the successful listing of gem in three years, Tonghai industry has fully implemented the strategy of "qualified personnel to strengthen enterprises".

From the perspective of open cooperation and internationalization, we should integrate talent centered, all factor resources, and persistently adhere to management innovation and technological innovation, and implement them step by step. 42 31 "Project" to create a unique culture and brand of Tonghai velvet industry, improve the value chain of cashmere industry, and comprehensively enhance the overall competitiveness of enterprises.

In terms of team building, Tonghai wool industry will create four teams: raw material acquisition team, product sales team, production technology team and administrative management team; construct two centers: yarn outsourcing center and cashmere sweater outsourcing center; promote three tasks: refinement, informatization and branding; adhere to a cause: build a unique culture of Tonghai velvet industry.

In addition, by integrating and upgrading human resources, improving marketing management system, strengthening brand awareness, positioning products, carrying out technological innovation and product adjustment, enhancing product added value, matching production capacity, reducing costs, rationalizing the system, mechanism and management process, creating a unique business mode of Tonghai and achieving connotative development.

In the next three years, Tonghai industry will take "brand guidance, value enhancement as the key point, perfect the value chain, comprehensively enhance the comprehensive competitiveness of enterprises, and achieve leapfrog development" as the main development idea. Especially in the aspect of brand development, it will give full play to brand effect, improve product popularity and reputation, enhance the value, achieve a win-win situation between the company and employees, strengthen the management of production and marketing, ensure that the whole cashmere industry chain is smooth, maintain stable and rapid development, and achieve the next five years' development goals.