Net Red Cake Lady M China Four Store Opens Guangzhou'S First Store In Tai Koo Hui
Born in New York, popular in Hongkong, Shanghai, Shenzhen and other places, every passing line is long queues, and even the first shop in Shanghai is less than 72 hours' opening. The legendary story of net red cake brand Lady M (demand area: 60-120 square meters, 11 shopping centers and 2 plans this year) has finally reached Southern China area this year.
Following the the Mixc store in Shenzhen Bay, in September 28th, second Southern China and Guangzhou's first Lady M were officially opened in Guangzhou's Tai Koo Hui (opening time: 2011-09, signed 186 brands). The store is located on the MU floor. Along the escalator on the subway exit, you can see a blue and white design glass cake house coming into view. "Neighbors" include a wild animal pie, a Putian restaurant, a warm tea, an ice house, etc.
Outside the store, logo marked the cities where Lady M has already been deployed, including New York, Losangeles, Singapore, Hongkong, Taipei, Shanghai, Hangzhou, Nanjing, Beijing, Shenzhen, Xiamen, Xiamen and so on.
The design of the store is inspired by the characteristics of "layer upon layer" of the thousand layer cake. It integrates the elements of the "ring", the service desk, and even the load-bearing columns that block the line of sight, are all decorated with metal textured lines, as if they turn into "Thousand Layer cake" artworks; the purple sofa chairs in the shop match the antique gray marble table tables, which are simple and fashionable.
The "main character" cakes in the store include Lady M's classic selling flavors, such as the original Caramel layer, the thousand layers of rose tea and the rose layer. In addition to several popular products, according to Lady M, it is about to launch the cake which is only made for the mainland in China in the middle of October, the sweet scented osmanthus cake, and the poplar sweet dew drink made for Guangzhou consumers.
Since its entry into China's mainland market in 2017, Lady M has won the recognition and love of Chinese consumers through its luxurious and noble store design, high value cake and its memory. Although the price is not low, but still every place, causing consumers to queue up for panic buying. According to the public comment, win win network learned that after Lady M opened its first store in Guangzhou, consumers waited in line for about 20-30 minutes.
Consumer recognition has also made Lady M a solid foothold in the mainland of China. Winning business network found that nearly three years after entering the mainland China market, Lady M's expansion rate continued to accelerate, from 2 in 2017 to 5 in 2018, and now only 9 months later in 2019. There are 9 new stores opened in Lady M. Only on September 28th day, four stores nationwide opened, including Guangzhou's Swire store, Shenzhen Futian Xinghe COCO Park store, Shanghai Lujiazui central store and Shanghai Qibao Vanke Plaza store.
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