JANTZEN Hundred Years Classic Swimsuit Lit Water Cube Diving Girl Into The Trend Of "IP"

Under the illumination of the night light, the transparent exterior wall of Beijing water cube is full of water and blue, and every sparkling bubble on the wall shows vigorous vitality. It greets every VIP who enters the building with a calm and dreamy soft style. In September 5, 2019, JANTZEN, DIVE IN, a hundred years classic swimsuit conference was held in the National Aquatics Center (also called Water Cube). The theme of this conference is DIVE IN, which represents the centennial legend of JANTZEN swimsuit. Many guests from enterprises and institutions, investment circles, media circles, film and television culture industry attended the conference, and the leading media in the world came to the scene.

　　 "Diving girl" has become the trend of "IP".

Almost everyone entering the water cube is attracted by this ubiquitous "diving girl" Logo. The smart water entry posture shows the swimmer's almost perfect figure. It is light and elegant. It is warm and sexy. It is known as the "C gas field" with red energy and bright light. Many guests stop to take photos. Diving girls become the trend of today's "IP".

When the show music sounded, 10 diving girls dressed in red knitted swimsuit, wearing a red wool hat and wearing red stockings were just like walking out of the old photos. They jumped into the blue ocean. This is the first brand swimsuit in the world, and also the prototype of the diving girl Logo. Hats and socks were essential for water sports. The dancers performed ballet in water to show the vitality and ritual of the diving girl jumping into the water. The audience was attracted by this very vigorous performance, like the time and space shuttle to the era of the birth of JANTZEN in 1910.

It can be imagined that in 1920, when the artist Clark and his wife made Logo designs for JANTZEN, they were in a mood and "understanding of fashion and love for life". A JANTZEN puts the joy in swimming "is one of the brand ideas of JANTZEN," Joy "represents the joy, and this symbolic diving girl Logo perfectly interprets this feeling, so far it is full of infection and vitality. The power of art is not to let people feel the world in the simplest way, and transmit an energy?

At the beginning of its founding, JANTZEN served as a member of the senior rowing club of water sports and fashionable culture. At that time, founder John A. Zehntbauer, Carl C. Jantzen and C. R. Zehntbauer loved sports, art, fashion, innovative ideas and pioneering spirit, and designed wool rib swimsuit for high-end groups keen on Club culture.

　　 What is a JANTZEN swimsuit brand lit every ten years?

The greatest influence in the world is to ignite the lives of others by life. The core value of a rich soul brand is not the number of goods sold, but to what extent it affects the group that walks in the forefront of the era. This group regenerates the brand, passes the human spirit and spirit to the brand products, and leads more people by consumption. Looking back at the JANTZEN 100 years swimsuit, you can find the famous figures: Princess Diana, Marilyn Monroe, Givenchy...

The conference has entered the second stage, displaying ten most typical swimsuits. The design of the JANTZEN from 1910 to 2010 has been synchronized on the big screen, showing the humanistic spirit of the brand that has undergone 100 years of social change. JANTZEN has always been in the forefront of the times, from the earliest use of illustration advertisements to the earliest cover of fashion magazines, from the high-end rowing club members to many leading star groups, from swimsuit innovators to holiday culture leaders. JANTZEN has created countless first times and has achieved 100 years of brilliance.

It is worth mentioning that this conference not only shows the brand history of a hundred years, but also shows the classic feeling of brand products through modern decorative elements and Chinese style buckle fringes. The models match the cat's eye liner, the seaside style big straw hat and the holiday style straw woven bag, to match the "collection class" classic swimsuit. It conveys the concept of classic, elegant, sexy, romantic, confident and healthy "new holiday view" and fascinates the guests here. I hope that JANTZEN swimsuit can lead the consumers to immerse themselves in the holiday time and immerse themselves in a ritual life.

Harriet Fleming, chief designer of JANTZEN brand, said: "when I choose products for this great show, I keep looking back at the long and rich history of the brand. As one of the oldest swimwear brands in the world, JANTZEN has given me too much inspiration. I particularly love the glorious days of the nineteenth Century 40s and 50s brand, when JANTZEN was the swimsuit of Hollywood stars. What other brands can be proud to say that they are part of Marilyn Monro, Diana Wang Ki and Taylor Swifti? Our main color is red, so red runs through most of the products of this show.

　　 JANTZEN kaleidoscope in water

JANTZEN's choice in the blue water cube shows not only the history of the brand, but also the many modern styles of the Millennium designed for all the audiences. Rich prints, romantic folds, sophisticated stitches, and exquisite fabrics all tell the brand's position in the swimsuit industry, leading the advanced holiday swimsuit style. JANTZEN continues to use the new design to continue the dream of the founders, but also includes the expectation of opening the Chinese market.

As the main venue of the Olympic Games, water cube has used architectural language and sports events to show the style of Chinese cities. The water cube at night is full of water and blue. The arrival of the diving girl has given the beautiful building an unprecedented vitality and dream. The guests seem to be living in glittering dreams. Meanwhile, the performance of the diving girl is also telling the elegance and purity of the JANTZEN brand. The designer said: "the water cube represents the modern architectural language of China. It is a building with soul and vitality. It is also the venue for the Olympic Aquatic events. Just like JANTZEN brand products, we want to convey a kind of beauty, so that they no longer become parrot from the trend of the times, but understand their own characteristics. Just like Mousika, the inspiration of JANTZEN in the past hundred years, he has become the leader of the aesthetic of the times, not the follower.