Claire Doctrine Is Booming In China. Thompson's New Boots KT5 Is Stunning.

ChinaKlay's fans are blessed! Clay Thompson has just recovered better and can't wait to come to China to meet with fans. "I heard that you all miss me. I thought that this summer may not have the chance to come to China, but I'm very happy to see you again, I love you."

In September 7th, the sky banquet SHOW, located in the old dock of Huangpu District, Shanghai, was shining brightly. Clay Thompson and 200 domestic media, KOL and hundreds of fans witnessed the new fifth generation. War Boots A total of 5 million people saw the release of the KT5 through live broadcast by Tencent. At the moment, the Chinese line of Claire is officially open; in the next two days, clay will also interact with fans in Shanghai, Nanjing and other places.

(Clay unveiled the KT5 press conference)

　　 "KT5- clyism" unveils the mystery

Before the press conference, Clay boots The 4 generation has been popular among fans. After nearly a year's listing from KT4, fans are eager to launch KT5.

(Cai Zhiben, general manager of Anta basketball department, sharing KT5's creative process)

So what did Claire's fifth generation boots look like and what functions did they match? At the clash Anta KT5 products conference, Clay Thompson and Cai Zhiben, general manager of Anta basketball department, unveiled the answer for everyone. "KT5- clyism" uses black, red and purple colors. It extends the classic elements of KT series, such as streamline bottom, TPU support, everywhere "11" and signature. It shows its difference. In visual sense, the matching of black, red and purple, especially the gradual processing of three colors, highlights the unknowable future sense. The most attractive one is the pixel design language, which is the biggest difference between KT5 and the previous 4 generations. "KT generation." Basketball shoes Sales volume is expected to exceed 1 million pairs this year, which is a moment to remember, "Cai said." we have always wanted to repay everyone with the best products. "

(KT5 kleism)

As the top shooter of the league, we need to get a mobile phone with flexible walk and footsteps, so clay's first requirement for boots is light. This KT5 has a very good choice of material. The A-WEB full fly fabric and the outer side of the middle side cover special material mesh, which can ensure that he is light enough in actual combat. On the other hand, stability is also essential for a good shooter. For this reason, KT5 uses two TPU double twisting, and the new bandage structure can also provide stronger package.

From September 7th onwards, KT5 will start in 10 stores in 9 places including Beijing, Henan, Shandong, Hunan, Yunnan, Guangdong, Chongqing, Shanghai and Jiangsu, and will be launched on September 9th at 0 outlets. Please pay attention to Anta official information.

　 Design concept: like Clay, omnipotent

On the press conference, Anta shoes creative director Robbie Fuller and Thompson, Cai Zhi Ben shared the design concept of the fifth generation of war boots. On the court, clay is an excellent 3D player. He can shoot every inch of the game and defend himself from his opponent's nightmare. KT5 seems to be able to see the shadow of clay in the visual processing. The large black area of his shoes symbolizes clay's oppression, while red and purple are like his hot hands.

(Robbie Fuller share KT5 design concept)

Referring to the pixel design elements of the KT5, Robbie Fuller said: "the earliest us design team took 500 KT5 manuscripts to show him, because these manuscripts were pasted on the board, away from the distance, and looked closely together like a lot of pixels. Clay Thompson was brainwashed to suggest that pixels could be added to the overall design as an important element, so we all felt very good, so that's the way it is now."

(KT5 500 design draft)

Limited Edition KTV is more eye-catching than crystal ball.

The site also released a limited edition crystal color matching KT5 - a pair of left and right purple mandarin duck boots. The design inspiration of these shoes is very ingenious, 5 uses Rome numeric to write "V", KT5 is also KTV. Last year's NBA finals, Claire and rapper Drake had some beef, and Anta's design team cleverly applied this stem to this shoe, which is a big opening.

(KTV crystal shoes)

In addition, Anta is not only preparing more color KT5 shoes products, taking into account the needs of fans to collect KT classic shoes, but also launching two series of KT1-4 generation products, including camouflage and camouflage. Camouflage series have been sold online and online, and interested fans can pull weeds.

What is clarianism?

Back to the origin of the story, Clay Thompson's trip to China this summer was called "kleism China line". The fifth generation of war boots was also named "KT5- clarianism". Then what is the problem of clarianism?

According to Clay Thompson's philosophy of survival inside and outside the stadium, the Anta team first extracted the concept of "kleism 11 training", which could also be understood as clay's 11 Golf beliefs.

(11 training of kleism)

For example, RULE NO.4: the unconscious is the highest consciousness. Whether it's a catch or a goal, it's instinctive for KT, but this instinct may not be very useful at other times. There was a pre competition interview, but clay's performance was normal. The next interesting scene appeared. He forgot the words: "er... Sorry, I don't know what I'm talking about. "

(kleism 11 training RULE NO.4)

RULE NO.5: improvise at any time and do not refuse to join in happiness. Whether it's square dance or DISCO, KT can always improvise and discover happiness. This belief does not need to be too great. Every time he went to China, he had some improvisational actions, such as dunk, fall, eating noodles and walking up the high speed rail. His chance to become a source of joy for the fans was always there. Of course, if RULE NO.2 is used to describe it, it is very appropriate.

(kleism 11 training RULE NO.2)

At the press conference, Anta displayed the "11 training of Claire" and set up 11 small games, which is very interesting. For example, RULE NO.6: facial expression management is not important. Outside the stadium, "Buddha" can always release itself. In this session, you need to follow the big screen dance immediately and jump out of your action, just like Claire China can join the team of the square dance at any time and jump out of his magic dance. RULE NO.9: speaking is better than doing. Yes, Claire is such a "cool killer". Fans at the scene say something to Claire by videotaping: don't come to China next year if you can't win the championship.

(Clay interacting with fans)

(Klein China Office of Chinese Medicine)

The 11 training of "kleism" is actually very simple. It is Clay Thompson's true portrayal. Then what is your clayism? Let's wear KT5 to feel the unique clyism.