Pacific Bird (603877): Net Profit Fell 33.06% In The First Half Year.

In August 19th, 603877.SH released its first half performance report in 2019, saying its operating income was 3 billion 120 million 300 thousand yuan, down 1.54% compared to the same period last year. Net profit attributable to parent company shareholders was 131 million 960 thousand yuan, down 33.06% compared with the same period last year. The basic earnings per share were 0.28 yuan, down 33.33% compared to the same period last year. Weighted return on equity 3.91%.

In the first half of the year, the company continued to enhance product design and development capabilities, strengthen product planning and management, focus on improving channel profitability, lay stress on the foundation of company management, and speed up the adjustment and optimization of organization and personnel. In the first half of 2019, the company achieved 3 billion 120 million yuan in operating income and realized a net profit of 132 million yuan belonging to shareholders of listed companies.

Public information shows that the company is committed to providing high-quality fashion apparel products with high cost performance for Chinese fashion youth aged 20-30. The company's brands include PEACEBIRD women's wear, PEACEBIRD men's wear, LEDIN Lok dress, Mini Peace children's wear and MATERIAL GIRL dress, PETiT AVriL sweet children's wear, PEACEBIRD LIVIN, Taiping bird nest home, etc.