China Fashion Designers Association Guangdong Representative Office Officially Unveiled

In August 7th, the Guangdong Representative Office of the China Fashion Designers Association unveiled the ceremony in Shenzhen Longhua big wave fashion town. Zhang Qinghui, chairman of the China Fashion Designers Association, vice chairman of the CPPCC Longhua District of Shenzhen, vice chairman of the leading group of the construction of big wave fashion Town, Xian Xinmin, chairman of Hualian development group Dong Binggen, Professor Wu Hong, Professor of art and design, Shenzhen University and other leaders. Nearly a hundred well-known brand designers and business leaders came to the scene.

China Fashion Designers Association Guangdong representative office unveiling ceremony

Zhang Qinghui, chairman of the China Fashion Designers Association, said in his speech: "Sino US trade war and the downward pressure on the whole macro-economy are constantly increasing. China's fashion industry is in a period of historical development. How to better promote the development of China's fashion industry needs concerted efforts. We hope that the Guangdong Representative Office of the China Fashion Designers Association can become a designer's home in Shenzhen, and can play a better role in organizing, coordinating and promoting the association, and contribute positively to the growth of designers and clothing brands."

Xian Xinmin, vice chairman of the CPPCC Vice Chairman of Shenzhen Longhua district and the leader group of big wave fashion town construction, said: "the Guangdong Representative Office of the China Fashion Designers Association is located in the big wave fashion Town, which is an important impetus and positive energy to the big wave fashion industry. We will work hand in hand with the China Fashion Designers Association to create the talent highland of China's fashion industry. We will also provide the designers with very good industrial policies, industrial matching, business environment and personnel service mechanism to help designers create brilliance."

Cao Yuxin, director of the construction management center of Shenzhen big wave fashion Town, said that as the only modern fashion industry characteristic town in Guangdong, Hong Kong and Macau, big wave has been awarded national and provincial honor such as "national independent innovation demonstration zone", "national foreign trade transformation and upgrading demonstration base", "national fashion clothing industry and famous brand demonstration area", "fashion industry cluster regional brand construction pilot", "China clothing regional brand pilot area", "Guangdong first characteristic town establishment demonstration spot". The national development and Reform Commission has made the big wave fashion town as a typical case of transformation and upgrading of traditional industries throughout the country to promote learning. It has become a national benchmark industry cluster area and a banner of the development of China's garment industry.

Subsequently, Xie Fangming, assistant chairman of the China Fashion Designers Association, introduced the background of the establishment of the Guangdong Representative Office of the China Fashion Designers Association, the functions of the representative office and the organizational structure. It is reported that the representative office of Guangdong is an important branch of the China Fashion Designers Association set up in the Pearl River Delta region. According to the strategic cooperation agreement reached between the China Fashion Designers Association and the Longhua District People's Government of Shenzhen, the association will set up the Guangdong representative office in Shenzhen town Longhua area.

The China Fashion Designers Association will fully promote the development of the big wave fashion town from the fashion industry promotion, the fashion college construction, the incubator platform design and the large-scale fashion activities, and so on, and will gather the resources of excellent designers and create a new pattern of industrial development. The Longhua government will also promote the development of the big wave fashion town.

The organizational structure of the Guangdong representative office is composed of representatives of the China fashion designers' Association Secretariat and cooperation agencies. The director, the secretary general, the deputy secretary general and the business Commissioner, and employ more than ten Shenzhen and Guangdong famous fashion brand founders and business leaders as representatives' consultants. After the listing ceremony, President Zhang Qinghui issued a letter of appointment to the consultant and director of the representative office, the Secretary General and the deputy secretary general.

Zhang Qinghui presented the director's appointment to Wu Hong, Dean of the school of art and design, Shenzhen University.

After the opening ceremony, participants attended the "big wave" round table salon. This salon anchored by Wu Hong, Dean of the school of art and design, Shenzhen University, focused on how to build the big wave fashion town into a "new landmark of international fashion" theme, from the current economic development and trend, the high quality development of China's clothing industry, the construction plan of the big wave fashion Town, and the introduction and support policy interpretation of domestic and foreign design talents.

This salon is chaired by Wu Hong, Dean of the school of art and design, Shenzhen University.

Dong Binggen, chairman of Hualian development group, said: "Shenzhen is the forefront of reform and opening up, and always takes the lead in China in terms of brand development and brand patents. Although the geographical environment of big waves is not the best in Shenzhen, it is very visionary for the government to create a fashionable town here. The strategic agreement with the China Fashion Designers Association will strongly promote the development of big wave fashion towns. There are many designer studios in the big wave fashion Town, and the artistic atmosphere is very strong. We hope that in the future, we can add more breath of life, create a better living atmosphere and attract more people.

Yao Yongning, executive vice chairman of Shenzhen Shenzhen commercial holding group Limited by Share Ltd, said: "many domestic enterprises are facing great difficulties in actively adjusting their economic structure. In this case, the whole creative industry is still a blue ocean. In recent years, the big wave fashion town has been developing rapidly under the leadership of several leaders. Although the area of big wave fashion town is limited, it has a great impact on China's clothing industry. I am very optimistic about the future of the town. "

Bu Xiaoqiang, President of Guangdong clothing association and general manager of Guangzhou red cotton international fashion city, said: "this year, Guangdong has dropped to second from the country's largest clothing industry. I hope that the big wave fashion town can play a greater role in bringing more designer resources into the country and revitalize the prestige of the garment industry in Guangdong. I also hope that the designer can introduce more preferential policies from design, sales and other aspects to help them develop.

Shen Yongfang, President of Shenzhen garment industry association, said: "the development of big wave fashion towns can not be separated from the support of Shenzhen municipal government, Longhua big wave government, designers and industry colleagues. It is the hope of Shenzhen fashion industry. In the future, big wave and fashionable town can be further upgraded in business matching, and I believe that tomorrow will be better and better."

Zhou Sheng, chairman of Yi Hui fashion group, said: "China's fashion industry chain IP first, the China Fashion Designers Association has settled down to big waves, which is of great significance to big waves, to Shenzhen and to China's fashion industry. The development of the industry will inevitably encounter the contradiction between commercial operation and industrial training and support. Artists hope that free and low price space will gradually disappear with the development of Commerce. Therefore, the first thing for the Guangdong Representative Office of the China Fashion Designers Association to do is to build a Cultural Plateau instead of a commercial highland.

Fang Jianhua, chairman of Guangzhou Humei fashion group Limited by Share Ltd, said: "the China Fashion Designers Association has come from Beijing to the big wave fashion Town, hoping to provide more free developing soil for Chinese free designers, such as creating free designers to focus on creative office space, providing Chinese traditional handicrafts gathering place, etc. in addition, the electricity supplier channel is an indispensable sales arm for the current clothing enterprises, aiming at the electricity supplier, and the future hope that the fashion industry's base of electric business can take root in the big waves."

Xie Qiuhe, founder and chairman of Limited by Share Ltd in Zhuhai, said: "creating a fashionable town needs to work hard on the two words of" fashion ". It is a very important aspect to try to attract all the artists and designers of the youth. The design not only needs the experience of the older generation of backbone designers, but also needs to join young designers and fresh fashion blood. Second, to build a fashionable town to put in place, we need professional talents and institutions, we need to have a mechanism to promote implementation. "

Liu Yiqiu, chairman of Shenzhen pun Industrial Co., Ltd., said: "now many famous designers and brands choose to enter the big wave, feed the market and the industry. This is the unique feelings of the designers. Many designers also take the training of the next echelon talents as their mission, and strive to contribute a strong feeling and strength to the Chinese clothing brand, but the reality is forced to lack the soil for development. The Guangdong Representative Office of the China Fashion Designers Association has been settled in the hope that big waves and fashionable towns can become their fertile land.

Wu Fenghua, founder of TTF senior jewelry brand, said: "as a jewelry designer, I have encountered many difficulties in shops and rentals. If big wave town wants to build this industrial cluster, it needs the support of the government, and it will really play its value and role in the way of sharing. The most missing brand in Shenzhen is communication. We need to attach importance to brand building and intensify protection for Chinese original design. "

Meng Yong, general manager of Shenzhen Wan Qi Garments Co., Ltd., said: "how to balance and balance the relationship between the two artists and entrepreneurs is a question I have been thinking about. Nowadays, because of the market oriented relationship, many women's wear brands have lost the core brand DNA. There are few designers in the industry who really insist on their positioning and theme. The big wave fashion town has already gained a foothold in Shenzhen. Later, it can provide a platform for enterprises and artists to exchange and trade, so as to achieve a win-win situation and jointly promote the development of China's fashion industry.

Xu Hailan, vice president of Limited by Share Ltd, Shenzhen, said: "big wave fashion town has entered many fashion clothes brands, each brand has its own whole industrial chain, but because of funds, channels and other factors, it is inevitable that there will be uneven distribution. Small towns can play a geographical and platform advantage, build a resource sharing platform, hardware such as board room resources, software such as design planning link, all links in the fashion industry chain can be shared.

Wu Xuewei, co-founder and design director of the Shenzhen Fashion Designers Association and the designer of the Golden Summit Award, said: "after many years of work, I have been thinking about the design of the drive for ecology and design. I have worked in the Fashion Plaza of 751D PARK Beijing for 12 years, and have visited many domestic and foreign art districts. The prosperity of business will definitely promote the development of the art district. In the future, we expect big wave fashion towns to absorb capital and create a designer's integrated platform to create a business environment and promote fashion consumption.

Ji Wenbo, vice president of the China Fashion Designers Association, President of Guangdong Fashion Designers Association, art director of Shenzhen Wen Bo Po Fashion Design Co., Ltd. and Golden Summit Award designer, said: "the big wave fashion town has already had a mature fashion industry line, the following is a complete set of equipment, the next step is to focus on the women's clothing industry, make the Chinese women's wear brand bigger and stronger, better move towards the international market, and enhance the self-confidence of the national brand. Small towns can also be built into a multi industry "cross-border" platform, integrating fashion, art, technology and so on, making big waves truly play a global strategic platform role.

Wu Xuekai, co-founder and design director and Shenzhen Jinding award designer, said: "China Fashion Week has been building designer IP. In the long run, the value of the platform to China's entire fashion industry is also enormous. The upgrading of consumption has promoted the market segmentation, and the creation of designer IP must also be classified. Today, the introduction of so many designers in big wave fashion towns is also looking for the value of differentiated competition. In the process, Shenzhen's fashion industry can be industrialized, sustainable, and can continue to take root. I think this may be a bigger value for big waves in the future.

Liu Wei, art director and Golden Summit designer of Shenzhen Fashion Design Co., Ltd., Liu Wei, said: "I have a lot of love with big waves. I also set up my own studio here to thank the big wave fashion town for its strong support for designers. Next, I will take the big wave fashion town as a learning base for college students, and also hope to attract some famous universities, research enterprises and internationally renowned textile and garment enterprises to cooperate with the excellent brands here.

Liu Yong, design director and Jinding award designer of Shenzhen Yonghui fashion commodity management consultant Co., Ltd. said: "from the fashionable new landmark, how the big wave fashion town can make us feel happy from the spiritual level, and how to gather more people's popularity from the material level, such as becoming a net red punch card, etc. once a small town has become the focus of people's attention naturally. Big waves, big waves and small towns need to find their own landmark features, such as persistence, and only by locating them can towns develop quickly and effectively.

Zhao Huizhou, chief designer and designer of Jinhui fashion group, said: "nowadays, personalized demand has become the mainstream under the current trend of consumption upgrading. Chinese designer brands have made great advantages in the market competition in blue ocean, but still face many difficulties relative to commercial brands. The Guangdong representative of the China Fashion Designers Association has settled down in Shenzhen. This is the long-awaited designer's expectation. Next, I hope the representative office will speak for our designers to help designers make great progress in big waves, in Shenzhen and even in the whole country and in the world fashion circle. At the same time, we will do our best to make contributions to the association and big waves.

He Shujun, design director of Shenzhen Jiaxin Clothing Co., Ltd. and China top ten fashion designer, said: "big wave fashion town needs to provide complete industrial chain matching for designers, so that their value and design value can be brought into full play. This is very helpful for enterprises and designers. Enterprises need design talents very much. If big waves can make efforts in talent output, they will be able to push Chinese original design to another level.

"First of all, I thank the China Fashion Designers Association and the big wave fashion town. In 2014, I started to enter the big wave fashion town. In this year, I started to publish in the China International Fashion week. Now I have developed to nearly twenty shops, and I expect to increase to thirty at the end of the year. It can be said that the town is my fertile land for starting a business," said Li Zhen, a top fashion designer in China in 2014.

"Shenzhen is an open city and an entrepreneurial city," I said. "I am very glad that I have chosen Shenzhen and chose big waves as the starting point of my career." "Shenzhen is an open city." Now the big wave fashion town has been stationed in more excellent designers and brands, hoping to continue to maintain its original intention and design.

Cheng Yi, executive director of Fuli global commodity trading port, said: "the Guangdong Representative Office of the China Fashion Designers Association wants to play a better role. It must first find its clear positioning and what can and cannot do with big wave fashion towns. I believe that the establishment of Guangdong representative office will play a positive role in promoting the development of big wave fashion towns and even Guangdong's fashion industry." Finally, Zhang Qinghui said in his summary: Professor Wu Hong, the director of the Guangdong representative office, hopes that the representative office can make full use of Wu's experience in fashion education and fashion industry in Shenzhen, so as to better promote the development of the entire designer team and the whole Shenzhen fashion industry.

He believes that how to establish the right to speak in the fashion field is the pursuit of the Chinese Fashion Designers Association for many years, which is closely related to the cultural attributes, dissemination attributes and international attributes of the fashion industry itself. At the same time, these three attributes complement each other and interact with each other. The voice of fashion industry and the dissemination of attributes need to be based on cultural attributes. Because of its cultural, communicative and international nature, today we have the courage and opportunity to explore how to establish our right to speak in the field of fashion.

The Guangdong Representative Office of the China Fashion Designers Association has six words to guide the big waves: assistance, coordination and initial care. Through the convergence of invisible fashion elements and the collaboration between industries, representing the fashion industry together to voice, we can seek the greatest common divisor on the same value platform and value basis. This is synergy. Designers and brands can provide better aesthetic experience and better lifestyle guidance to consumers and society through their own design, business models and brands, which is the greatest value and invariable initial intention of the association and the design industry.

In order to promote the construction of the bay area of Guangdong, Hongkong and Macau and the construction of Shenzhen's innovative and creative capital, China International Fashion Week Organizing Committee has designated March 28, 2019 as the "Shenzhen day of the city light" of China International Fashion week. Through the selection of the big wave fashion town and the selection of the China Fashion Week Organizing Committee, 5 brands of VEKIS, pick up, The Zrsh, Beijing Snow White and world clothing have been released as the representatives of Shenzhen fashion brand. The establishment of the Guangdong Representative Office of the China Fashion Designers Association will undoubtedly further promote the development of the fashion industry in Pengcheng. With the help of the China Fashion Designers Association and the China Fashion Week platform, the Longhua government and related industry organizations will be able to issue the voice of the strong Chinese original design force and create a new international fashion landmark.