Jitter Star Map Opened The Watermelon Volcano Can Also Be Settled.

Recently, the media learned that the commercial content intelligent transaction and management platform under the jitter has completed a heavy upgrade: in addition to opening up the short video with the jitter, the star map and the massive engine's flow platform watermelon video and volcano small video have been completed, and the customers (brand owners) can directly carry on the content transaction with the three party's daring people and agencies through the star map.

It is reported that star map platform can connect customers, Daren and MCN agencies. Through the star map platform, on the one hand, it promotes the ability of people to maintain high-quality content continuously. On the one hand, it can protect the rights and interests of customers and multi parties in transactions, and is an important part of building a healthy and sustainable marketing content ecosystem.

　　 Recently, the star platform has completed 4 aspects of upgrading:

(1) three terminal platform integration: in addition to shaking up more than 100 thousand fans of the tattoo, watermelon and volcano can also be placed in the star map, and in order to help more people through content realisation, watermelon and volcano reaches the threshold of more than 50 thousand fans. In the future, brand owners can buy multi terminal content through the star chart platform to meet the needs of multi-level marketing.

(2) refinement of data screening: Daren labels are more detailed. First class labels cover popular commercial categories such as beauty, fashion, music, dance and so on. The two grade labels will be further subdivided on this basis, so that the labels can be refined and the scope of search will be more precise. Correspondingly, the platform will also directly reflect the ability of people and the recent data (such as fans, playback volume, quantity of orders, explosive works, etc.), including the multidimensional fan portrait (gender, city, activity, etc.) for customers to make assessment and selection when issuing the demand, and provide guidance for the next order, so as to satisfy the precise delivery of customers.

(3) increase the task mode: the conventional mission process of star chart platform is to pay the customer first payment in order to release the task. The recent new registration process supports the customer's first task and then communicates with the taskmaster before settling. In this process, when the customer sends the task, he can choose to issue all relevant persons or assign himself to a specific person.

What is worth noting is that for the upcoming shop search task, the star map will invite the 1~10 fans to reach the star map. At the same time, we encourage customers to participate in the release of the task, invite this part of the people to shop experience, and release the drainage video for customers, so as to satisfy the local businessmen's marketing appeal to the store.

(4) enrich the conversion components: store the address, shopping cart, landing page and other content marketing functions to form components, allowing customers to freely choose to use them in the platform, such as store components (after entering the business phone, issuing vouchers), shopping cart with goods, landing page components (which can carry downloads, forms and activities pages, etc.).

In addition, the star map platform has set up an entry in the App, enabling users to use it more conveniently. It is reported that after this upgrade, the star map platform has completed the opening from the jitter ecology to the multi terminal short video ecology. The star map shows that there are several reasons and changes in the upgrading of the star map platform.

(1) building the essential ecosystem of content marketing. Jitter, watermelon, volcanic three terminal business nature is consistent, are short video form. Trembling and volcanoes are mainly video in less than 60 seconds, and watermelon video duration is about 5 minutes. From the perspective of short video fusion, three terminals reach the star map to meet the diversified needs of customers for content marketing. From the point of view of MCN organization, the three terminal platform will open up, and it will also be a promotion channel for MCN's total number of orders.

(2) give more opportunities to the waist and tail. Before the star dealer single trader concentrated on the KA customers and the head of the people, now has different fans level, rich vertical class of the daring people, also has different volume of brand customers. The platform can match different types of customers' budgetary needs by putting different prices of the head and waist and tail, so that more categories and industries can be combined with rich droppads to create more opportunities for brands to create content with people.

(3) product quality is more uniform. The content transaction on star map is mainly based on brand promotion appeal, but in the whole Internet Ecosystem, brand customers will also have requirements for transformation effect. The star map can provide more effective marketing for people by marketing links such as landing page, shopping cart and store promotion for content marketing.

Those who are close to shaking have pointed out to the media that the upgrading of the star map platform is not only a change of a trading platform, but also an important change for the whole byte beating content ecology. "After the three ports are open, they can help people reach the long-term operation content, and also help the platform to introduce more high-quality content. When the content is richer, the value of the whole content environment will also increase."

Similarly, the star map platform provides a healthier trading environment for all kinds of players in the ecosystem. Short video players reveal that advertisers often encounter all kinds of problems when no trading platform can deal with their own businesses: the daring people can not deliver the marketing video on time, or the content is deleted after a short time. But the star map platform can solve these problems to a large extent.

"Compared to other platforms that rapidly update the price of people, the updated frequency of star map is now once a month." MCN executives say that the update time is set to be one month. On the one hand, it can make the price more valuable, and on the other hand, it is more conducive to accumulate and track marketing results. According to the introduction, the star map will have a special team to examine the reasonableness of the price changes and ensure a healthy trading environment.

A star KOL agent points out that every function of the star platform upgrade can expand the business direction of the star KOL agent. On the one hand, the upgrading of the platform can give agents more market budgets at the main brand end, such as brand promotion, and now there are conversion components. On the other hand, the rich task square order mode is more friendly to small agents. Through the system recommendation and competition, including more detailed and referable official data, the workload of agents can be greatly reduced.

It is understood that besides the jitter, the content platforms such as fast hands and little red books have already launched their own content trading platform, so that content transactions can be digitalized and standardized.

"The overall intelligence level of this industry is relatively low. Even if there has been a trading platform at present, it is necessary to combine tools and human judgment to complete the transaction, but at least with the support of data, the decision can be more rational." In the eyes of a multi platform content agent, the products and functions of star maps are ahead of the many content trading platforms.

"For example, fans can help us make decisions, such as multi-dimensional screening, which allows us to find more new and good accounts. In his view, in addition to functional and data aided capabilities, the greater value of star maps lies in the fact that more transformation tools can be incorporated into marketing, and subsequent tracking data can also make clients more clear about whether to invest again.

Since the launch last year, there are a large number of MCN, Darren and customers on the star map platform. As of April this year, the number of fans in the star platform reached 100 thousand ~100, reaching 65000, an increase of 730% over the same period last year, and the number of fans who reached 10 thousand ~10 million exceeded 590 thousand. There were more than 500 certified MCN agencies and KOL agents on the platform.

According to official data, since 2019, the number of people who have completed the content transaction through the star map has increased by more than 550%. Among them, nearly half of them reached a monthly turnover of over 10000, and the monthly turnover amounted to more than 10%.