Fashion Brands Are Rising And Keqiao's Fashion Journey Is Creative.

On the basis of the good accumulation in 2018, the "daily fashion" plan of 2019 in Keqiao District of Shaoxing once again opened the Keqiao fashion journey with the four modules of "interconnected fashion season", "multi fashion season", "innovative fashion season" and "dynamic fashion season".

Open 2019 "daily fashion" half year "transcript", fashion publishing, design communication, technical seminars, personnel training and other fashion activities are wonderful and commendable. Behind this beautiful "half year test paper" is the new format and new mode of Keqiao's fashion industry with high creativity and high trend. Meanwhile, it reflects the growing trend of Keqiao's fashion industry, which is increasingly strong in textile brands, rising in clothing brands, and improving in design talents.

Fashion release: Keqiao brand

2019 in the first half of the year, "fashion day" has held 37 fashion publishing activities. The dynamic publishing activities of all kinds of clothing, fabrics and design brands are coming on the stage. The Keqiao fashion calendar has left a vivid impression of the splendor. The brand design and fashion charm of "Keqiao design", which has led the trend of fashion, are all revealed.

Among them, "2020 spring summer China textile fashion brand joint press conference" under the guidance of the concept of "China's textile fabric fashion trend", from the selection of fabrics, clothing design, site design, graphic design, video screen, model selection, lighting matching and other factors to fully consider comprehensively, and finally nearly perfect effect shows four different Keqiao fabric brand culture and product style. In this regard, fabric enterprises have benefited a lot. Under the guidance of the trend, fabric enterprises and designers can better capture the fit point of textile design and costume design, get inspiration and inspiration, expand their thinking and adjust their planning, and promote product development closer to the fashion trend and market demand.

In terms of clothing brand, in the "Hawaii spring and summer fabric brand press conference", Hao Hua Hua not only adheres to the advantages of flower design, but also combines the advantages of Keqiao's local textile fabrics, using tie dyeing, embroidery and other fabric technology, so that the show clothing has more tension and appeal, and conveys modern women's positive life and artistic attitude. In the fashion conference of J.Queen & Lumisonata fashion and let love shine, the latest research and development of high-tech fiber optic fabric, special technology embroidery fabric and clothing design perfect integration, the interpretation of a technology sense of fashion show.

The Keqiao fashion element of "characteristic, personalization, branding and internationalization" is the unique label and common attribute of Keqiao series fashion publishing activities displayed on the "everyday fashion" platform. The trend of Keqiao's fashionable energy has been spurted out. It not only interprets the beauty of fashion created by Keqiao's outstanding textile enterprises and excellent fashion designers, but also highlights the strong achievements of Keqiao's excellent textile enterprises, the design brand's innovative achievements and the strong trend of leading fashion under the increasingly favorable policy support and increasingly strong fashion atmosphere.

It is reported that, based on the strong industry reaction in the first half of the year, fashion show activities began in the second half of 2019.

Design communication: promoting fashion value

2019 in the first half of the year, the Research Institute of fashion trends of Chinese women's clothing was officially opened in the first floor of the creative building in Shaoxing. The design exchange week launched a series of 5 activities, including "fashion design," "trend research", "product development", "technological innovation", "design training" and other major blocks, such as "the future design of Zola's brand preview theme exhibition", "prophecy /Premiere Vision & Milano Unica 2020 spring and Summer Exhibition trend analysis", product innovation salon, "functional textiles forum", "eco environmental protection material product development topic day", "fabric designer training" and so on.

Among them, "/Premiere Vision & Milano Unica 2020, trend analysis of spring and summer exhibitions" focusing on fashion trend research, product innovation salon has brought professional guidance and foresight trend prediction for Keqiao textile enterprises in terms of color application, pattern creativity, fabric technology, consumption classification, market analysis and so on. Focus on product development, "functional textiles forum" provides a professional, leading edge and oriented functional products, environmental protection products development ideas and technology realization path. The "fabric designer training" activities provide professional guidance and efficient training for new product development process, market demand, pulse trend and fabric promotion. This will help Keqiao textile enterprises to look forward to the future, integrate the international and the leading trend, strengthen the fashion discourse power, reshape the fashionable value system, and benefit the upgrading of the overall level of science and technology in Keqiao's textile industry, and achieve high quality development in the direction of "green high-end, world leading".

The design exchange activities mainly focus on strengthening the weaker fashion and creative links of textile enterprises. Through the output of experts in the field of textile industry in the perspective of vision, we will guide and help enterprises upgrade from three dimensions of technology, fashion and green from the trend of fashion and market demand, and constantly enhance the textile enterprises' new cognition of fashion trend, technological innovation and fashion design, and orderly link the fashion industry chain with the same frequency resonance. At the same time, we should adhere to the principle of "people-oriented", and build a collaborative innovation chain composed of fabric designers, fashion designers, material developers, fabric suppliers, brand enterprises, industrial clusters and service platforms. We will integrate rational textile technology with sensuous design fashion, and promote technological value, fashion value and ecological value into brand tension and commercial value.

In order to promote the development of fashion industry, Keqiao plays a role in planning, guidance, public services and environment creation through top-level design and overall layout, and strengthens the support for textile creative design through policy guidance and financial support. Under the support and escort of the Keqiao district government's annual policy support funds of 20 million years, the "daily fashion" platform's innovative driving force will be more powerful. The activities such as "fashion release day" and "design exchange week" organized by normalization will fully absorb the essence of Keqiao's textile industry, and will form a new productivity that integrates technological innovation, fashion creativity and ecological development, creating new consumption demand and business growth. It will also greatly enhance the popularity, reputation and influence of Keqiao's fashion industry.

In December, Keqiao will hold the "Keqiao fashion annual conference" to sum up the annual results and outstanding results of the 2019 fashion day plan and release the 2020 annual plan. 2019 "everyday fashion" and "second half" are wonderful. Let's wait and see.