Jiangnan Branch Of China Textile Institute Has Injected New Connotation Into Shenzhen Women's Clothing.

All along, Shenzhen is the birthplace of the most important clothing brand of women's clothing in China. It has a leading role in clothing design, innovation, workmanship, sales and so on. And Shenzhen South oil, as a high-end domestic women's clothing cluster has a pivotal position. In recent years, Shenzhen South oil business format is constantly strengthening original design, focusing on the cultivation of designer brand, and resolving the homogenization crisis of industry.

It was with this mission that the Xinjiekou M3 fashion center in Nanyou, Shenzhen, officially launched in July 28th, becoming a new landmark for South oil business. The opening ceremony of the 2019F/W South oil purchase festival held at the same time, the brand joint show, became the first fashion event for M3 fashion center to enter South oil.

Yang Jizhao, vice president of the China Federation of textile industry, Cui Guixin, director of the Jiangnan Branch of the China Textile Industry Research Institute, Wang Baojun, director of the national textile products quality supervision and inspection center, Liu Shijie of the Shenzhen Textile Industry Association, Shen Yongfang, President of Shenzhen garment industry association, Ji Wenbo, President of the Guangdong provincial Designers Association, President of Shenzhen Fashion Designers Association, chairman of Futian District entrepreneur association, chairman of Shenzhen M3 fashion center, general manager of Shenzhen Textile Group, Shenzhen general manager, chairman of Polytron Technologies Inc of Shenzhen butterfly communication network, chairman and chief executive officer of Shanghai Chuang Chuang Culture Communication Co., Ltd., and Secretary General of Textile Industry Association of Shenzhen City, attended the event.

In his speech, Yang Jizhao said that in the past, the concentration and penetration of brand businesses, exhibitions, production and sales have made the status of traditional clothes. Now more designer's own brands have been able to reach the latest trend through various channels and target consumers. Many talented designers and self design brand leaders, with brand presentation as the plot and deep communication as the content of the platform, will bring people more interesting original experience.

Ji Wenbo and Yan Xu Yong believe that to see the future is inseparable from the keen sense of smell of industry pioneers. The start of the M3 fashion center helps designers brand develop broad fields for buyers and consumers, add vitality to the future development, and promote deep cooperation in the fields of design, marketing and culture.

According to the introduction, "2019F/W South oil procurement Festival and concerts and brand joint show" takes the theme of "3 things all without boundaries" as the theme. With the guidance of creative culture and fashion, a series of designer's joint show is held. In the process of shaping the new commercial core, the open block area is used to match the fast track, the aesthetic interest, the fashion temperature, the tidal current direction and the artistic perception, so as to bring together the creative form of the city center.

In July 28th, the Maddsexy, A.1 FASHION CHANGES LIFE, MAISONLUYU, YEARLY PLAN and SHAO Yong's autumn winter series were released on the brand joint show, which witnessed the aesthetic inclination of classicism merging the energy of minimalism and elegance fashion, and the exquisite version, lightweight extravagant texture and sophisticated technology.

It is worth mentioning that the Jiangnan Branch of the Chinese Academy of textile science is deeply involved in this activity. Not only is the M3 fashion center at the designer's stand on display at the site of the China made textile home made Lyocell (Hisel) fiber as the main plant based fabric, but also the ice silk fabric made of polyethylene material with natural cool feeling, and the combination of plant based fabric and fashionable underwear is also presented in the underwear show.

Plant based fabric comes from natural regeneration of plant materials, can be completely decomposed in the soil, pollution-free environment, is a real green fabric. Not only is the luster natural, the feel is lubricated, the strength is high, it does not shrink, and the moisture permeability and the air permeability are good, so it has broad application space. It can be customized to develop knitted, woven, warp knitted fabrics or dyed fabrics. The ice cloud fabric is the preferred material for summer cooling clothing, home textiles and automotive textiles. It has the function of one direction wet and instant cool feeling. It can instantly reduce the body temperature of wearers and users by 2 degrees ~3 degrees Celsius. At present, the Jiangnan Branch of China Textile Institute has successfully developed such materials as ice silk knitted fabric, denim, cool sleeves, sandwiches and mat / mat.

Yang Guorong, senior engineer of China Textile Institute Jiangnan Branch, told reporters that the plant based fabric and ice silk fabric attracted many designers' brand and fabric suppliers' attention in the first day display of M3 fashion center. Under the fierce competition of homogenization, more and more brands hope to create brand image through personalized design and unique fabrics. It was learned that the custom made fabric of the Jiangnan Branch of the China textile center could be placed at 5 meters, and many designers showed strong willingness to cooperate.

Shaoxing, Zhejiang, is an important textile industry cluster in China. It was founded in 2005 by the Shaoxing branch of the China Textile Center, integrating the social science and technology resources. It is self-sufficient in the Yangtze River Delta and the Yangtze River Delta region. It has carried out key common technology tackling, inspection and testing, personnel training, innovative innovation, fruit conversion and extension services in the textile industry.

Turning to the original intention and purpose of the deep participation in the activities of M3 fashion center in Shenzhen, Cui Guixin, Dean of the Jiangnan Branch of the China Textile Institute, said: "this is a fashion trip with technology. Good fiber and fabric need to be presented in front of consumers in the form of clothing. With technology products, we have come to the door of designers and brands actively. We hope to promote the transformation of green innovation in garment industry in this way, and at the same time, we will use this fashionable platform to spread our scientific and technological achievements more widely.

In the fashion lingerie show held on that day, the natural luster and vertical texture of the plant based fabrics better match the summer fashion and freshness, and get the unanimous praise from the guests and the audience. The technology, fashion and green have been perfectly interpreted.