How Can We Drive The Market Upside Down? Keqiao's Practice Is Worth Learning From.

Keqiao District, Shaoxing, Zhejiang, is a world-famous textile distributing center. It is known as "the capital of international textile industry". In the current complex foreign trade environment, Keqiao is based on its own industry, promoting technological innovation, grinding competitiveness, constantly exploring overseas markets, and expanding space for development. In the first half of this year, the export volume of Keqiao District reached 39 billion 611 million yuan, an increase of 15.41% over the same period last year.

Exports rose against the market in the first half, an increase of over 15%

A few days ago, Zhejiang Bao textile printing and dyeing Co., Ltd. is still on the rise in the workshop. 80 million meters of imitation wax dyed cloth is packing and packing, ready to be sent to Togo, Kenya and other countries. As one of the largest manufacturers of imitation wax and dyed fabrics in China, the company's products have been exported to more than 30 countries and regions in Africa. "Enterprises are still expanding the production line, the total will reach more than 20, the target year sales of 300 million meters cloth." According to the person in charge of the company, the company has been producing full load this year, and the export volume has exceeded 50 million US dollars in the first half of the year after the 3~4 month hand order has been placed, an increase of 30% over the same period last year.

　　 In 2018, under the influence of the international economic environment, foreign trade orders decreased, but the enterprises focusing on product innovation and deep tillage subdivision were more aware of the "danger in organic" in the industry reshuffle, and the high quality development to maintain long-term confidence.

Wear resistance, pilling, color fastness, formaldehyde and sweat stains. With strict testing standard system and strict quality control, Zhejiang van TSE Textiles Co., Ltd. has won successive trust in international brands such as POLO and ZARA. Large orders are coming. "From the" big road "to the middle and high end, the fabric can strive for more words in the international price market. Fu Guangyi, chairman of van chase, said that quality is the lifeblood of long-term development. Enterprises have invested 5 million yuan to upgrade the testing center to ensure that all indicators meet the GB standard.

In Keqiao, the enterprises that export commodities upside down is not a case. According to customs statistics, Keqiao's foreign trade reached 39 billion 611 million yuan in the first half of this year, an increase of 15.41% over the same period last year. In the same period, the turnover of Keqiao textile city group in China reached 83 billion 646 million yuan, up 10.96% over the same period last year, and the volume of transactions on the Textile City reached 24 billion 237 million yuan, an increase of 26.24% over the same period last year.

Opening up and promoting development of "three seas" extension market

In May, the 2019 Shaoxing Keqiao International Textile Accessories Expo (spring) was held in conjunction with the 2019 Keqiao fashion week, attracting 8210 overseas buyers from more than 80 countries and regions such as South Korea, Italy, India and Pakistan, an increase of 9.1% over the same period last year.

　　 Shen Zhijiang, Secretary of the Keqiao district Party committee, said that Keqiao has held series activities such as "spinning Expo, curtain fabric exhibition" and "grey fabric and textile new material exhibition" at home and abroad. The aim is to promote development by opening up and continuously enlarge the influence and cohesion of the "international textile capital".

Guide to the sea, hold together to sea, take the team to sea, focus on the US market, deep plough the European market, develop the "one belt and one road" emerging market... Keqiao government and enterprise cooperation, "three seas" to expand the "three cities" to boost the "Silk Road Keqiao is full of the world".

Since the beginning of this year, Keqiao has organized more than 160 enterprises to go to Morocco, Egypt, Turkey and five Central Asian countries to carry out economic and trade docking activities, hold exhibitions in Burma, Pakistan and other countries, and join the European textile and garment market, build Shaoxing Keqiao Museum in Italy Milan, and hold exhibition tours in Naples.

On line, Keqiao takes cross-border electric business as the starting point to further expand its foreign trade channels. Relying on Ali international, Amazon, eBay and other platforms, through the development of "Zhou Zhou training, month and month theme" cultivation project, Keqiao has led the traditional enterprises to cross border extension, and has now cultivated more than 930 cross-border electric business enterprises.

At present, the top three of the curtain sales of Amazon website are Keqiao home textile enterprises. The top ranked Yongsheng chemical fiber trading company has sales volume of over 50 million dollars in 2018.

Innovation driven rapid development transformation enhance competitiveness

Zhejiang red and blue textile printing and dyeing Co., Ltd. has steadily increased its foreign trade income in the first half of this year, but its profit has increased by nearly 50%. "The new profit comes directly from the development of new products, and the added value of new products is even higher." Sheng Jufang, general manager of enterprises, introduces that as the development base of national digital printing products, enterprises invest 25 million yuan each year to develop new products, and produce 15 new designs independently each day. At present, more than 85% of enterprise income comes from independent intellectual property products.

Based on the industrial foundation and scale advantages of the "international textile capital", Keqiao has built up its competitiveness in recent years based on its own industry and long-term vision.

　　 With the transformation and upgrading of the printing and dyeing industry and upgrading of the traditional industries, the two Zhejiang provincial pilot projects have been put into practice. The printing and dyeing enterprises in Keqiao have been shut down and assembled, and all of them have been concentrated in the blue print fashion town. At present, the popularization rate of high-end equipment in Keqiao is over 60%, which obviously reduces production costs.

In 2018, Zhejiang Ying Feng Polytron Technologies Inc, located in the blue print fashion Town, has a tax rate of more than 1 million yuan per mu in the more than 130 Mu plant area, which is more than 4 times the average tax revenue of the printing and dyeing industry in Zhejiang province. "Green printing and dyeing is a major trend, and this money must be spent." Fu Shuangli, chairman of the enterprise, said that the company invested 1 billion 200 million yuan to build a printing and dyeing intelligent factory and firmly stepped forward on the path of green development and innovation drive.