COZY STEPS LAB Settles In Xi'An To Open A New Territory Of Self Life

COZY STEPS LAB Settles in Xi'an to Open a New Territory of Self Life

Recently, COZY STEPS, a world-famous shoe brand that has devoted itself to fashion and comfort LAB officially appeared in the ancient capital Xi'an Jindi Square. This concept store advocating "true self" life philosophy is COZY STEPS is an innovative move that conforms to the trend of consumption upgrading and younger consumer groups. This LAB store not only provides consumers with various products with high appearance, high quality and personalization, but also skillfully uses the design concept of the art jungle to create a new realm of self life that integrates style and attitude.

Self combustion design creates a new landmark for life

　　COZY STEPS LAB extends the concept of space infinitely, innovatively integrates the concept of "telling stories" into design practice, and provides a journey, an idea, a memory, a wish, or a dream for people who set foot here.

　　COZY STEPS The overall style of LAB is a perfect combination of nature and humanity, which seems to move the carefree realm of Zhuang Zhou's pen to Jindi Square. High grade clean gray and white constitute the core color of LAB store, which not only has the simple and elegant style from the main road to the simple, but also presents an open and natural state containing all elements. Concise and full of charm, low-key and unconventional, is the highest state of fashion and the best state of life. The tedious and busy routine and work become light and comfortable at the moment of entering the LAB store. The spacious and clear sense of vision and comfortable space make people feel relieved, and the true self they love bravely is full and full.

In addition to its unique design style, COZY STEPS LAB is also very ingenious in product display. COZY STEPS2019 summer series products, regardless of material, quality or design concept, advocate returning to nature and being comfortable and authentic. Therefore, COZY STEPS The theme of LAB is "true to the world, free to reach". It uses a unique and creative form to display the brand's classic shoes, clothing and accessories in spring and summer. Fashionable and personalized shoes form a three-dimensional shoe wall. Dozens of fashionable shoes, such as conformal track series and quality cool series, are like works of art collected in the museum, full of attraction and can not be moved.

The center of the store is a "jungle" decorated with shoe packaging. The jungle means a journey and an adventure. It is a treasure like place worth exploring and discovering, full of mystery, surprise, unknown and inspiration. Irregular three-dimensional columns are like tall and straight forest trees, which are full of vitality and sense of technology. The rich and colorful products and artistic display make Gaoleng's technological creation exude tenderness and loveliness. Walking through it, you feel as if you are in the future art forest, giving you a completely refreshing visual experience.

Around the core midfield is the display area of clothing, accessories and materials. There is no lack of soft breath in the cool wind, and quality and creativity can also be seen in simplicity. It is undoubtedly the "privilege" of LAB shop to show the details of product production to customers through the display of materials, while the phoenix trees placed on the ground or suspended in the air are all pleasing details, implying the new beauty.

Release the new idea of brand upgrading

No doubt, COZY STEPS LAB is the brand's positive response to consumption upgrading. With the gradual rise of the post-80s and post-90s generation of consumer groups, their outlook on life and consumption is more personalized, showing multiple characteristics such as interest first, emphasis on experience, and pursuit of originality. Even if it is a pair of shoes or an accessory, they also begin to seek spiritual respect and value consensus, not just care about materials and fabrics, cutting design and technological processes.

Therefore, COZY STEPS In 2019, we will launch LAB space that pays more attention to personality, experience and emotional resonance, maintain the original intention of being good at quality, liberate the steps, focus on a class of real people and their real life, inject the aesthetic spirit of "freedom, purity, vitality and fun" into products and processes, and realize the brand's leading role in the real life style, It is also a new landmark for this charming city gathering fashionable people from all over the country.

COZY STEPS adhering to the brand concept of "being true to the world, being accessible" What LAB presents is not only a sales space, but also a space where we can break through mediocrity, rebel against tradition, and declare war on ostentation with consumers, so as to present the freedom and reality of life to the extreme.

"In this way, there is no vanity left". COZY STEPS LAB presents its love for life in a unique way. At the same time, it expects all people who love freedom and advocate the true self to be able to express themselves in this comfortable space and meet their unexpected selves.