Dou Jingtong Becomes Puma PUMA SELECT Brand Spokesperson

In June 28th, PUMA (Puma) official micro-blog announced that Dou Jingtong became the spokesman for PUMA SELECT/ black Biao brand. Dou Jingtong said: "as a singer and a newcomer, Dou Jingtong always insists on himself. He always makes different attempts in different fields, and shapes himself all the time. PUMA SELECT, breaking boundaries, reshaping willfully. "

Dou Jingtong is the daughter of Tian Faye Wong and Dou Wei, 22 years old. In 2011, she formed her own band and acted as the lead singer. In 2012, she launched her first original With You. The temperament of the two generation's background and fashion pioneer makes it popular among young people, and now has 2 million 710 thousand fans in micro-blog.

PUMA SELECT is Puma's flagship brand, which is mainly in high-end fashion and has opened several independent stores in China. And Puma has many entertainment spokesmen in China, including Liu Haoran, Yang Yang, Liu Wen, and so on, but previously they all endorsed the PUMA brand. The signing of Dou Jingtong is the performance of PUMA SELECT's marketing efforts.

In 2019, Puma was very strong in the first quarter. As of the three months of March 31st, global sales increased by 16.6% to 1 billion 320 million euros, operating profit increased 27% to 143 million euros, and two indexes all set a historical record. Driven by the Chinese market, sales in the Asia Pacific region increased by 32.5% to 401 million euros in the first quarter, accounting for 30.3% of the world's total. Puma said most of the growth in the Asia Pacific region came from China.

In the context of the rapid growth of the Chinese market, Puma continues to sign entertainment spokesmen, believing that they have greater ambitions for the Chinese market. Author: Liu Nanqi