Single Platform Contributes More Than 30% Sales, Love Inventory Helps Her Pool Lead Jane Luxury Women's Clothing Market.

Single platform contributes more than 30% sales, love inventory helps her pool lead Jane luxury women's clothing market.

Compared with the past, under the current consumption environment, all kinds of brands and different products are dazzling. People feel happy when they have a certain choice space, but when too many choices and too fancy style, people begin to feel pressure and annoyance. Less is more - minimalism to luxury, this is the brand idea of the women's brand touch at the beginning of its creation. It hopes to make "fashionable fashion" as the cornerstone, so that the atmosphere, bold and independent fashion women can express themselves in dress and clothing in complex life and work.

This brand was born in 2015. Affiliated to top Garment Co., Ltd. Its inspiration stems from the minimalism advocated by European retro storm and rebellion. On the basis of minimalist aesthetics, it realizes the instantaneous extension of human senses, achieves the perceptual and instinctive visual needs of space, and embodies the ultimate aesthetic feeling. Those women who are 25 to 45 years old and pursue a higher level of life tend to be attracted by this style.

In the market environment of 2015, the new brand will lose at least half of the world if it does not "shock" (developing online business). As soon as her pool came out, she adopted the business strategy of combining online and offline. While establishing online shopping centers, the online store and offline shopping mode was established through the physical stores opened in the Yantai and Weihai areas where their parent companies were located. This can not only satisfy customers' shopping needs in many ways, but also facilitate us to communicate directly with customers and improve the brand value of Shandong.

 

Relying on this pattern, her pool has surged nearly 10 times in 2015 from 4 million 500 thousand yuan in 4 years, and sales in 2018 have reached 4 hundred million.

Its target for 2019 is 800 million yuan in sales.

Such ambition is by no means a slogan. Its confidence and expectations for the future come from an important partner, love inventory.

Born with an electricity supplier gene pool, she increasingly relied on electricity providers in recent years, which is extremely sensitive to the emerging electricity supplier mode. "Before our cooperation is the traditional electricity supplier, has not contacted the social electricity supplier and the stock electricity supplier, but we have been observing this domain. To love stock is like a dark horse in the electricity business. It will soon come into our view. The person in charge of her pool said.

Founded in September 2017, AI inventory, through innovative S2B2C mode, upstream of the brand's inventory API, optimizes inventory management for the brand side, revitalizes the fund with "5 days' entry and 7 days' repayment", while the downstream serves distributors and provides genuine low price goods for distributors. With the help of the power of social business, the cost of commodity retail transactions is reduced, and consumers can enjoy the world's most famous products in a more convenient way and at a more favorable price.

Only two years after its establishment, love inventory has attracted nearly one million distributors and more than 5000 well-known brands at home and abroad, selling more than about 40000000 products, touching 400 million plus consumer groups. Its single month GMV exceeded 600 million yuan, and realized a month to help distributors earn more than one hundred million yuan income, in 2018, GMV exceeded 3 billion yuan.

There are tens of thousands of women's clothing brands, and women aged 25 to 45 are often the key customers of fashion brands. How can her pool stand out and be seen and remembered by its target consumer groups? The way of social promotion of love inventory platform has made her pool products widely forwarded and exposed, so that more people have recognized this brand. On the other hand, the application of modules such as live broadcast, small video and resource location has brought obvious benefits to her pool.

For her pool, the energy of love inventory is not only to clean up inventory, but more importantly, to add a new and sustainable sales channel, forming a win-win situation, so that her pool has a broader profit model.

Since 2019, Her pool depends on love inventory. The sales volume of the platform accounts for 1/3 of the total. Therefore, it has great hopes and confidence in the inventory of love, thus setting the goal of doubling annual sales.

Any success is a combination of contingency and necessity. If the encounter between her pool and love is accidental, then the close and efficient cooperation between the two sides can be said to be the cornerstone of success.

Starting from the love inventory platform, her pool immediately follows the new changes in the platform, and actively cooperates with related activities and product price requirements. And love inventory is also very strong, even in the off-duty, once the project is problematic, still at any time to solve, "very reliable, dealing with the problem is very fast."

After the end of each activity, her pool will analyze a single item and a sales data and trend of the whole, thus forming a huge database to facilitate adequate inventory for the love inventory in the later stage. At the same time, the operation team actively responds to the new changes of the love inventory platform, and closely follows the pace of the platform, and has also become the source of benefit.