Wechat Pays New Business Card To Achieve Free Traffic Conversion

Today, the WeChat payment team, in the WeChat open class at ShangHai Railway Station, has released the wisdom of managing new product capabilities - "merchant card", which will become a new entry for small program providers, helping businesses complete their own public traffic flow, and users can add business cards and personalized shopping based on their preferences. At present, the capability will be released in the near future.

Business cards solve the problem of retention and re purchase

It is reported that in February 2019, the average daily GMV of small program providers reached 20 million yuan, which is expected to reach 300 million yuan in December. In the development of small program electronic business, it also brings difficulties of small program operation -- retention and repeat purchase.

Based on the demand of store reservation and repeat purchase, WeChat payment has launched the "merchant card". Users can add business cards and personalized shopping according to their preferences, and businesses can realize the transformation of public domain traffic to their own traffic through this new entrance. At present, this capability is in the stage of business testing, and businesses can apply for test qualifications after meeting the requirements of user purchase experience, goods quality and after-sales service.

"Business card" is actually an upgrade product in the "card pack". At the same time, "merchant card" has created thousands of personalized space for users, and users can also cancel the cards that are not interested at any time.

In addition, "merchant card" provides three ways of obtaining payment, namely WeChat payment voucher, friends circle and face-to-face acquisition and exclusive two-dimensional code. After the user payment is completed, the entrance of the "merchant card" will appear below the payment certificate of WeChat. Click on it can be added; in the circle of friends, face-to-face coupons will appear in the "business card" mode; at the same time, the merchants will get a exclusive two-dimensional code, merchants can be extracted and put online for display at the next store.

It is understood that user attention cards will appear in the WeChat card business card. In the future, "business card" will also gradually become the user oriented personalized shopping category small program aggregation entry, allowing users to browse and purchase goods anytime, anywhere.

In May this year, the WeChat payment team provided the smart business toolbox for businesses and eco partners, that is, through a variety of ways under the online and offline (such as WeChat's friends circle traffic and offline store flow), the coupon was used as a marketing tool for connecting media. After the "merchant card" is added, businesses from all walks of life can solve business problems more centrally.

Continuous promotion of traffic incentives

Smart management has gradually become the trend of mining potential value by businesses in all walks of life in 2019. The location of service providers' ecological partners will also be transformed from "payment service providers" to "service providers".

In the face of "pull new", WeChat's payment is also aimed at the flow of friends and face-to-face traffic, and will promote the growth of business's own traffic with service providers and partners.

In the circle of friends traffic, WeChat will rely on 1 billion 140 million months of live users and graphic user experience. WeChat paid for the intelligent operation of "social data + payment data" optimization, merchants can be smart advertising based on labels, more accurate touch users.

In terms of face-to-face traffic, it is mainly reflected in the completion page of WeChat payment. Merchants can increase the stickiness of users through vouchers, and increase the rate of re purchase with coupons. At the same time, the two reminder of the voucher before it expires can also achieve two touches of marketing.

Not only that, in order to motivate service providers and partners, WeChat payment has also upgraded the wisdom operation cooperation policy, and will continue to promote the flow reward system, encourage businesses to use public numbers, small programs, self payment flow after payment, and the platform traffic of friends circle vouchers, and provide subsidies to merchants in the way of subsidized traffic, so as to enhance the marketing capabilities of service providers.