After 618 College Entrance Exams, Men Account For 40% Of Cosmetic Sales.

According to the data provided by many experts, after the end of this year's college entrance examination, the platform began to pour into a large number of new users. On the day of June 9th, the number of platform live users increased by more than 15 million over the same period last month, an increase of nearly 8 million over June 7th.

It is understood that the number of new users to drive sales of many categories to achieve rapid growth, 3C digital, sports, beauty care, casual snacks, as well as virtual recharge (video members, telephone fees) and other categories have achieved a substantial increase in the ring.

On the day of June 9th, driven by platform 618, "tens of millions of cash subsidies", sports venues including Nike, Adidas and other brands, the sales grew by more than 350% over the same period, the growth rate was nearly 52% in the daily growth rate, and the overall beauty protection category grew by more than 260% over the same period last year.

"00 of the students, as Internet aborigines, have independent shopping habits and preferences. Compared with other age groups, they have stronger interaction needs, and the proportion of participation in various activities and sharing is even higher."

Wang Tao, chief analyst of big data research center, said: "in order to fully meet the needs of this group, there are more and more online applications."

At present, a lot of "red envelopes" activities have been fully launched. The platform will provide 3 billion yuan red envelopes for users, with a high quota of 618 yuan.

70 after the parents and the 00 group of students.

According to relevant data, the number of applicants for the national college entrance examination in 2019 reached 10 million 310 thousand, a record high since 2010.

As the college entrance examination came to a close, parents joined the online shopping corps after 00 and 60 and 70.

Many data show that 3C digital products are still the gift of graduation season.

In June 9th, sales of platform 3C digital products continued to grow steadily. Notebook computers and tablet computers including MacBook and iPad grew by more than 60% over the same period last month.

In terms of mobile phones, the new iPhone has a high sales volume, selling more than 20000 units per day, and HUAWEI series mobile phones follow.

In addition to mobile phone computers, smart wearable devices have also become a popular choice for graduation ceremony.

It is reported that the 618, a large number of joint brands to invest 10 billion funds, 10000 products sales subsidies.

At the same time, more and more will combine the PICC of China with the introduction of "false one compensate ten" customized quality insurance, which has entered the public beta stage.

Male users account for 40% of cosmetic sales.

A lot of data show that the trend of "post college entrance examination economy" is more and more diversified.

The year-on-year sales of sports / outdoor equipment and fitness equipment increased by 350%, while that of puffed food and video members increased by 290% and 270% respectively.

To some extent, different young groups have different plans for holidays.

In addition, in June 9th, sales of small household electrical appliances represented by cleanser, thin face stick, depilatory instrument and electric toothbrush increased by 45% compared with the previous day.

Apart from the protection of small household appliances, the platform beauty, sunscreen and other products have also risen sharply.

Among them, male users account for 40% of the total sales volume, and the average customer price is significantly higher than that of female users.

"The platform data show that the overall consumption of male users has exceeded female users in the category of Yan value products, including small household appliances and beauty products," according to platform data.

Among them, there are gifts and personal use. In the younger generation, the proportion of male users buying beauty products is higher and higher.

At the same time, in view of the demand for the opening season, a lot of aspects are being supplemented in real time according to the consumer big data.

Including big family home textiles four piece sets and other products related to dormitory life, has entered a new round of subsidies.