Kunming Joy City Children'S Day Helps Upgrade Urban Children'S Consumption

In June 1st, children's day once again raised the wave of family consumption, and the ability to take passengers in the "1 dragging N" of children's business should not be underestimated.

Kunming Joy City (thematic reading) (related dry goods) also ushered in the first children's Day Carnival.

It creates a children's carnival that combines entertainment, learning, shopping and appreciation. The consumption of urban children is no longer confined to playgrounds and restaurants, and a good gift is "company".

The HelloKitty Official theme exhibition will be combined with the "good hungry, hungry caterpillar" full English dolls, pink bubble run and children's retail 3 fold up, 500 full 200 return activities to carry out the carnival of parents and children together.

Children's day raises family consumption wave

On children's day, Kunming's Joy City has a total passenger volume of 60 thousand, sales of 4 million 870 thousand, and children's consumption accounted for 28%.

Including the Victoria 's Secert, bread workshop, Little Mo&co, jnbyby JNBY, Lok Yun Yingtong, Cabben Kids, KAPPA kids, the 43 brands become the city's top selling brand.

Through the early conscious guidance of family customers, the explosive growth of passenger flow and consumption level has been realized, which confirms that the overall consumption of family is the main consumer of shopping centers.

Children's business in Kunming

Children's retail, teaching and training, playground, parent child restaurants are integrated into the joy city.

Stationed in a series of main children's brands including mother care, Toys R & D, little Mo&co, Nike Kids, bumper cup parent child restaurant, child paternity photography, sea biscuit hair and a series of main children's brands, so as to present a strong business circle for children in Kunming market.

With the further development of operation, the family customers of Kunming Joy City are increasing day by day, and the commercial value of children is becoming more and more prominent.

There will also be children's brands such as onlyzoo zoo, Adventure Park, good luck bumper car, KOKUA balance car experience, rice skating shop and so on. The introduction of most brands in Kunming and Yunnan market is also the first case.

Promoting local children's consumption upgrading

Yuecheng city has created the first family experience theme area in Kunming, combining children's retail with parent child experience.

In line with the trend of "big fusion" of children's parent child formats in the front-line consumer market, we try to make innovations in the functional combination of exercise + early education, restaurant and amusement, so that children can enjoy shopping and learn in shopping centers, so that children can grow up in an all-round way.

Since its opening to the world, it has gradually introduced elf treasure dream, and the Hello Kitty world tour, the official IP southwest first exhibition, has also attracted the attention of family guests.

In the future, the joy city is tilted to the children consciously in the setup of activities, and will continue to optimize in attracting investment, introducing more first-line children's commercial brands, bringing more business opportunities to the children's business market in Kunming, and promoting the continuous upgrading of local children's consumption.