2019 The World'S TOP50 Beauty Brand: The First Time The CHCEDO And The Gazelle Come To The List.

Recently, the British brand assessment agency "Brand Finance" released the "2019 global value of 50 cosmetics and personal care brands" list (COSMETICS 502019).

Johnson (Johnson 's) continued to reclaim first, its brand value was 14 billion 100 million beauty, Chanel rose to second place, brand value was 11 billion 500 million dollars, L'OREAL ranked third, brand value was 10 billion 700 million US dollars.

In addition to the declining trend of Johnson compared with last year, compared with the previous year's 17 billion 700 million US dollars, it dropped by 3 billion 600 million US dollars, and Chanel and L'OREAL both showed an upward trend.

Among them, Chanel is obviously nearly doubled as compared with the $5 billion 900 million a year ago.

The rest of the top 10 brands include Gillette, Neutrogena, NIVEA, Dior, Clinique, Shiseido and Shiseido.

It is worth noting that the two Chinese brands of the CHCEDO and the twenty-fourth are forty-first.

As a long history of skin care brand in China, the great antelope was founded in 1931 and has a history of 88 years.

In 2017, the King became the first member of the International Federation of cosmetics Chemists (IFSCC) in China.

In 2018, it jumped to be a golden level strategic partner.

Apart from the brand name of the golden gazelle, it also includes the brand of Sansheng, Qiyun, Hai MI, Xiao que Xing and Xiao Xing Yun.

According to its official website, at present, it is dominated by business super and e-commerce channels. The main online channels are Tmall, Jingdong, vip.com, Xiaohong book and so on. The market is RT mart, WAL-MART, Auchan and Carrefour.

Founded in 2001, CHCEDO has gained a strong market share in China's cosmetics and skincare industry through its technological innovation and unique "Himalaya" DNA. In 2015, it became the first brand of Chinese women's skin care products market.

Data show that in 2013, the national CHCEDO counters sold 120 thousand products a day, selling 10 thousand products per hour and selling 159 products per minute.

If you calculate 15 blink per minute per minute, about 10 CHCEDO products will be sold from the counter to the consumer.

In terms of channels, CHCEDO is keeping pace with the times, with consumption upgrading and shopping center channels.

On the new year's day this year, we opened the first new retail concept store in Chengdu, Longhu.

Compared with the previous CHCEDO store, the store has upgraded its store image, sales equipment, consumption experience, purchase environment, product range, and consumer interaction to further spread the brand concept and enhance the consumption experience.

In terms of category layout, the store covers nearly 300 products, including skin care, make-up, facial mask, individual care, and so on.

At the same time, the store was equipped with 5 BA to provide consumers with skin care, make-up and nursing services.

Zheng Chunying, chairman of CHCEDO group's parent company, said: "CHCEDO has first stores in beauty stores, department stores and e-commerce channels, and is also striving for first of the shopping center channels.

"At present, a series of innovative actions after CHCEDO's entry into a single brand store not only enhances the brand's influence, but also helps to enhance its status in the new channel.

The idea of "where consumers are, where we are going to provide services for consumers" will also help CHCEDO achieve a brand new strategic goal ahead of schedule.

It is reported that CHCEDO Shopping Center store will expand further to the whole country in 2019, and the 3 version will continue to upgrade in the second half of the year.