Gucci Ugly Shoes Involved In Plagiarism? Original Brand Keen Responds With Photo Humor

The trend of fast fashion imitation of brand name is a common thing to watch. But brand names are "referenced" by other brands.

This time of involvement in the plagiarism is the luxury brand Gucci and the outdoor brand Keen of the United States. The incident stems from Gucci's launch of #GucciShowtime activities to promote the spring series, inspired by the 1940s Hollywood musical, one of which is a model wearing knee stockings and a magic sticker round the head sandals, which is well suited to the trend of "Ugly Shoes".

However, when it came to light, it was noticed that it was similar to the shoe that Keen introduced in 2003. It is the same as the toe design of sports shoes and sandals, crossover shoelaces and toe ends, which are exactly the same as those of Gucci, but the color matching is different.

Some fans satirize the message: "I think you forgot to credit the design to Keen.

"Diet Prada, a fashion Interpol, has also called for doubt.

As for Keen, there is a unique way of responding. The general manager, Erik Burbank, said: "when I first saw this, I was a little surprised.

Fun is part of our image and brand. We hope to share with you more outdoor fun and happiness as much as possible.

When we see big brands, especially sophisticated fashion brands, trying to capture certain characteristics, we think it's cool.

We are modest and somewhat flattered.

In addition, Keen released a Ins post with profound meaning.

Keen's employees wear a pair of sandals with a black dog. They imitate Gucci's ads in one word, and even write, "dear @Gucci, we are inspired by our inspiration.

In the criticism, brand humor is not lost.

The plagiarism ended in laughter, and no one thought of a pair of outdoor sandals that had been sold for 100 dollars. Gucci was sold as a popular fashion for $890.

I wonder if "ugly fashion" continues to be hot. Will there be more unexpected "salute" styles?