China'S Performance Grew Faster, ADI Set Up Asia Pacific Headquarters In Shanghai

In March 27th, Adidas officially opened its Asia Pacific headquarters in Shanghai.

In March 2018, Adidas integrated the four major regions of Greater China, Japan, Korea, Southeast Asia and the Pacific into a unified Asia Pacific market.

Located in the core area of Shanghai City, Xujiahui, China World Trade Center ITC two phase, the 21 story building, with an office area of over thirty thousand square meters, is Adidas's first independent building in China as a company headquarters, Adidas named it Homecourt (home).

As early as March 2018, Adidas launched a new Asia Pacific market plan to integrate Greater China, Japan, South Korea and Southeast Asia / Pacific into a unified Asia Pacific market.

After the plan was launched, Adidas began to disclose its performance in the six financial markets (North America, Asia Pacific, Western Europe, Latin America, emerging markets, and Russia / CIS).

Adidas released 2018 annual earnings data show that Adidas's global sales increased by 3% to 21 billion 915 million euros, according to the fixed exchange rate plan, Adidas group's global revenue increased by 8%, the growth rate is expected to grow between 5%-8% in 2019.

During the reporting period, the sales growth of ADI and Asia Pacific was 15%, of which the Greater China region grew by 23%.

Adidas entered the Chinese market in 1997, officially settled in 2005 and rooted in Xuhui.

Xuhui District has been strongly supporting and helping Adidas, largely escorting Adidas's development in Shanghai and China. This time, it has given 100% support and assistance in the location, decoration and relocation of Adidas's new office building.

At present, Adidas Asia Pacific covers Greater China, South Korea, Japan, Southeast Asia and Australia. More than 10000 stores have been opened in more than 1200 cities in Greater China, and greater China has become a fast growing market for Adidas worldwide.

It is noteworthy that, along with the development of new retail in the Chinese market, Adidas will also consider cooperation with more e-commerce platforms.

Gao Jiali, managing director of Adidas Asia Pacific, said that at present, Adidas's main channel in China is Tmall and Jingdong.

But in the future Adidas will consider cooperation with more e-commerce platforms.

It is worth noting that Adidas's sales of 3D print shoes will double this year.

In 2015, Adidas set up the Futurecraft 4D production line for the production of 3D printing shoes.

The main material of these shoes comes from marine garbage.

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