Brand Image Diversity Adidas Wants To Put Picacho On Sports Shoe Brush Sales.

Pocket Monster, who is jumping out of the wizard ball, will appear on Adidas's simple leisure Campus series sneakers.

According to Footwear News, Adidas will launch a series of sneakers with the most popular video game and animation series "Pok mon" in 90s.

At present, Picacho and Jeni turtle's two colors are the first to be exposed. The Campus vamp is equipped with a Pocket Monster pattern, and the Adidas tongue and Pocket Monster's Logo are marked on the shoe tongue. The inside of the shoe is highlighted by Pocket Monster's image through the embroidery process.

The series of sneakers will be put on sale in late April and early May to coincide with the promotion of Pocket Monster's first real live movie "detective Khan".

In recent years, Adidas has carried out cooperation with many hot films and animation works. Most of them have launched a joint name, taking advantage of the publicity of film and animation, attracting fans and expanding customer groups, and finally turning to marketing profits.

At the end of 2015, Star Wars 7: the awakening of force was released, and Adidas opened the custom of Star Wars.

Fans can present their favorite characters to Superstar 80s shoes through the Miadidas platform.

In addition to the heat brought by the joint name, Adidas also added private custom elements to add a strong selling point to its own products.

In 2018, the classic animation "Dragon Ball" sequel "Dragon Ball super" was officially stopped in March. After that, Adidas announced the cooperation with dragon ball. Since August, 8 limited joint sneakers have been launched, and each issue has only about 2500 pairs.

In December 21st, the final "Shenlong arrival" series was sold out on the shelves.

Some netizens say that buying a joint name is even harder than getting dragon balls.

In addition to the most animated cartoon, the most dramatic episode was also captured by Adidas.

In April 14th this year, the game of power will be released for the final season. This three hot IP, the best Emmy award winning drama and a record audience rating, has also become the target of Adidas cooperation.

Adidas's top shock shoes Ultra Boost and the game of power have launched 6 theme color combinations, which are sold from March 22nd to April, 14 days, and each pair sells for about 1133 yuan each.

Adidas is clearly not the first company to find joint benefits.

In 2015, when the avenging Alliance 2 was released, Under Armour launched a limited edition cool equipment inspired by superheroes.

Superheroes saved the world in Andemar's tights and made the next superhero series tights available.

Joining IP with the brand's temperament also helps to strengthen the brand image of consumers.

Adidas's biggest competitor, Nike, also launched a joint series with Transformers as early as 2009. Its basketball brand Jordan opened a classic collaboration with the dunk player in 2014 and launched the Air Jordan 6 and Super.Fly 3 X two pairs of special shoes.

The Air Jordan, which I walked through the anime, appeared in real life and was soon swept away.

The original price of 1299 yuan AJ6, because supply exceeds demand, now the market price has exceeded 3000 yuan.

In the 90 days after the launch of Pocket Monster's theme "GO" in 2016, the total revenue reached 600 million yuan (about RMB 4 billion yuan).

Therefore, Adidas is also looking forward to this time to join hands with the big IP and bring about a sharp increase in sales.

Author: Si Yu Xi