Baleno'S "Peer" Triumphant Multi-Element Bright Fashion Advance

Nowadays, the clothing brand market is showing the phenomenon of creating common values with young consumers to open up new consumption patterns.

At the same time, casual clothing has also been labeled with a lack of novelty and fashion. As a Chinese leisure apparel brand that has entered the twenty-third year of operation, it may have found a new way to break this concept.

In February 26, 2019, the 2019 autumn and winter brand conference and 19FW product order will be held at Super Hotel, Pazhou, Nanfeng, Guangzhou. With the theme of "peer", with the idea of innovation and change, this casual wear brand will start a new brand and brand new charm.

Scene area - sign in place

Conference site

To join the two trillion garment market

Walking together in words explains walking together.

With this word, the brand will be moved forward with fashion, youth and diversity and partners, so that the brand can be pformed more clearly and revitalize the brand.

Fan Xiaojin, the general manager of the brand, said in an interview: "the colleague is not only thanks to everyone for the past 22 years, but also a prospect for the future. I hope that in the new year with the idea of brand innovation, we will go hand in hand with our partners."

In the 2019 autumn and Winter Conference, he saw the situation that the brand has been supported by many partners for 23 years.

Whether you see clothes in the event area or products on the brand release show, you can see that everyone has a look of appreciation, excitement and importance. At the same time, we also show our expectation for the future development of the brand.

Mr. Hu Zhiheng, executive director

Mr. Hu Zhiheng, executive director of the company, said that in the 2019 brand development strategy, we should adjust the development strategy from different angles to gain more market share.

The future will always adhere to the multi brand development strategy, continue to strengthen diversification, inherit the brand craftsman spirit, and focus on creating innovative cost-effective products; under favorable policies, it will reshape the brand of women's clothing and strengthen the development of children's wear brands, deepen the brand elements, enhance the brand market share of competition, expand the 345 line cities, and enhance the image of shopping malls.

Work with partners to join the two trillion garment market.

The strategy of cooperation with IP brand, full channel development, the introduction of new franchise policy and optimization of store experience not only enhance the quantity to quality, but also accelerate the exchange of common values with the new generation of consumer groups.

Live interview - brand development strategy

Miss Lv Jingyan, deputy general manager

Lv Jingyan, deputy general manager of the joining department, said in the interview: "the new franchise policy is mainly based on cooperation and cooperation. It not only can regulate the whole brand market, enhance the brand image uniformity, but also can operate goods, promote the reaction quickly, control the goods sold out, discounts goods and so on, so as to realize the self management of franchise stores, so that customers can share the resources with the self owned shops, integrate the image and enhance the popularity of the brand."

Mr. Zhang Hui, general manager of North China

Zhang Hui, general manager of North China, said: "in North China, a series of children's clothing that will expand and be more powerful will be enlarged, and a certain proportion of children's clothing stores will be set up.

In order to meet the needs of independent store products, we have invested a lot of money in products this year. We have launched a series of joint brand children's wear series every month, such as the Thomas&Friends theme series, the small Ma Baoli series, the super flying series series, the sprouting chicken team series, etc. in many children's clothing brands, we highlight the brand characteristics and satisfy the children's animated cartoon dreams.

Miss Fan Xiaojin, general manager of the brand

Miss Fan Xiaojin, general manager of the brand, said in an interview: "in the era of personalized consumption, customers need more diversified clothing, and the consumption market of different groups has different styles of love.

Therefore, we start from internal product innovation, such as fabric innovation, style differentiation design, and combine technology with clothing innovation, so that people do not have me, people have me, to meet the needs of more consumer groups.

Venue design plan

The 2019 autumn and winter conference venues are divided into two different areas. The venue is a different theme space exhibition area separated by 2019 autumn and winter new products separated into various brand series. The venue is a simple white background plus a striking red "Baleno" logo T stage layout, giving people a new layout with brand new positioning.

The 2019 autumn and winter new product exhibition area shows the latest products of the group's Baleno men's and women's wear, Baleno junior children's wear, Baleno Youth young trend series, S&K Europe and America Street breeze series, ASTRO BOY, ONE PIECE and so on.

The most attractive part is the independent display area of men's coats. The three coat series, including soft shell coat, ultra light goose down coat, cold and medium length body and thick feather, are displayed in the luminescent glass cabinet one by one, fashionable and young, and the latest design concept meets unexpectedly.

Among them, the most cool exhibition area is Baleno Youth, which is a non youthful trend. It is all wrapped in silver foil with strong metallic texture and is dazzling and dazzling. It presents a fashion trend of young people, which is consistent with the unique character of the costume design.

"Baleno" men's clothing series

Scene three men's coat series

Situational area -- Baleno Youth series

The colorful fairy tale world is a place for children to yearn for. The display area of Baleno junior children's wear shows a colorful style, full of childlike innocence and sense of innocence. It is composed of original design theme series and several cooperative IP exhibition areas such as Thomas, Bobbi and so on. The products are diverse and unique, and can build a high quality and diversified clothing kingdom for their children.

Men's wear, ASTRO BOY, ONE PIECE and other display areas have their own characteristics, and can not be separated from the unified design concept innovation and youth, the whole exhibition area gives people a refreshing feeling, completely changing the traditional concept of people's lack of freshness.

Scene area: Baleno women's wear series

Baleno junior children's wear series

Situational area -- ASTOR BOY series

In the 2019 autumn and winter new product T, the scene of the launch is a wave of climax. One of the clothes in the interpretation of the model seems to have been given vitality, fashion, youth soul.

Bright, fashionable elements such as orange, blue, red and green are constantly appearing in the new products of 19FW. Metal feeling, technology sense and printing are all in fashion. Sports and street breeze have become common elements. Both men's and women's wear have been put into a "personality and fashion" Titel, and children's wear is outstanding.

From the whole press conference, we can see that today's young people's pursuit of fashion has set up a creative bridge to the younger generation, creating a brand new era for the brand and even the casual wear industry.

Fashion show: Men's wear series

Fashion Show

Fashion show: Children's wear series

Fashion show ASTOR BOY series

Fashion show ONE PIECE series

Fashion Show

A conference with individualism and pluralism has left a deep impression on everyone. At the same time, it also shows that the brand that once represents "taste" and "fashion" is looking for repositioning and breaking the trend in this conference, which brings a strong return to the redefinition of leisure fashion.

The concept of brand development

Theme design for conference presentation

At the moment when the clothing brand is frequently cold, the "peer" as the core value choice starts again, from the brand, products, consumer groups, marketing and other aspects to upgrade to meet the diverse consumer demand and life scenes, and also shows the different ways to fight against the uncertainty of market competition.

More and more young consumers are having a unique view and understanding of fashion. Meanwhile, the surge of younger marketing is gradually dispersing the energy of consumers.

In this regard, the decentralized market has been investigated and sorted out, and the brand has been completely positioned and reshaped. The creation of diversified products, young personality design concepts and unique innovative marketing strategies will sharpen the image of the brand in the market and consumers, and make the brand more recognizable, clearer and more personal, so as to further clarify the value and core culture of the brand.

The value of the 19FW conference is not only to bring the brand design and products to the show, but also to create an opportunity for dialogue and interaction with the market and consumers, and promote the trend of brand younger and pluralistic fashion into the sales and marketing system, so as to form a core link from the product to the sales level, and stimulate more possibilities for the future development of the brand.