Where Is The Evolution Of New Clothing Retailing? Full Channel Digital Upgrade To Help

McKinsey's latest trend report on Apparel Retailing in 2019 points out that in 2019, fashion design and fashion change are no longer a long process. Brands and businesses need to use technology to speed up the frequency of product line changes.

This trend also has higher requirements for order production cycle and shipment volume.

At present, China's textile and garment industry has made considerable progress in the 40 years of reform and opening up, but with the change of the consumer market, new situations and challenges also follow.

Problems such as slow turnover of brands, long supply cycle and serious backlog of stocks still affect the quality development of the industry.

In the new retail era, how to achieve pformation and upgrading of textile and garment enterprises through technological means and drive a new round of economic growth is the direction for enterprises and industry to explore together.

In the new round of scientific and technological revolution, the new industry ecosystem of consumer oriented and data-driven garment industry is being rapidly constructed.

In 2018, the national clothing brand Hai Lan's family took the lead in opening the new channel of retail pformation. It accepted nearly 2 billion 500 million yuan of Tencent's stake. Hai Lan chose the life shop micro mall, Hai Lan home's small program, and Hai Lan's home micro mall one after another, and realized the perfect crossing from line to line.

In addition to offline brand development online channels, online brands have also opened offline stores for the drainage of e-commerce outlets.

Eve, the leader of domestic women's clothing, has integrated the resources and logistics together on line, through the active layout of the whole channel, and has achieved brilliant achievements in last year's double eleven.

The way of leading enterprises' full channel digital pformation can be carried out smoothly, thanks to information technology and digital technology throughout the process of consumptive perception, product creation, flexibility, intelligent manufacturing, and the whole industry chain of management, marketing and service.

Eve Li chose the platform system of Shanghai Europe electric cloud Mdt InfoTech Ltd, breaking the original information island problem between the online and offline information islands and stores, forming a whole channel, enabling the data and business system to empower the terminal business more effectively, and ultimately achieving a new brand layout.

It is understood that Europe electric cloud is currently the leading new retail channel business synergy solution service provider, its unique SRP central and Taiwan product system, is a people-centered, linking the full link data and business together, and solve the internal and external social resources full channel, multi format business collaboration management platform.

For textile and garment enterprises, Europe electric cloud can effectively connect front-end sales, middle end management, back-end supply chain and production system, thereby breaking the original information barrier and speeding up turnover.

It is worth mentioning that the intelligent shopping guide and intelligent inventory system of Europe electric cloud can accumulate large amounts of data in the process of human-machine interaction, and forecast inventory and shortage rate, which provides enough data support for the production of upstream fabric enterprises.

As CEO Jun Jun of Europe electric cloud said, the powerful power system of Europe and electricity cloud can promote the efficient operation of the whole industrial chain.