Light Luxury Brand Kate Spade Announces Sun Yicheng'S First Big China Brand Ambassador

In January 16th, the us light luxury handbag brand Kate Spade announced by the official micro-blog that China's 90 actress Sun Yi was the ambassador of the Greater China brand. This is also the first big China brand ambassador of Kate Spade. At present, the relevant comments on micro-blog have exceeded 33 thousand.

It is understood that Sun Yi played in the "cool life, we can not be sad", "fifteen years waiting for migratory birds", "because of you," and other hot TV drama, is one of the representatives of the 90 generation of flowers, micro-blog has a total of 7 million 920 thousand fans, Kate Spade said its optimistic, independent, self belief, sunshine and the characteristics of the brand is very compatible with the brand image.

"We are delighted to work with Sun Yi," said Ms. Nicola Glass, the new creative director of Kate Spade New York.

Her intelligence and self-confidence are perfectly compatible with the feminine spirit praised by Kate Spade New York.

I hope we can work together to continue to encourage Chinese women in this way. "

Sun Yi said: "for a woman with dreams, Kate Spade New York is always colorful, full of feminine charm, optimistic and enthusiastic.

In this respect and I am very similar, the founder of Kate Spade and the new creative director Nicola and I are all in the metropolis to pursue their dreams of people, we are all the heroines of their own stories.

I am really looking forward to the new changes brought by the new creative director Nicola Glass for the brand, and the optimistic feminism that the brand wants to convey: everyone can find the preferred elements and express their own way in the new series, and become better themselves.

In July 2017, Kate Spade was announced by the parent company of light luxury brand Coach to complete the acquisition. However, the acquisition of Kate Spade did not seem to be a new profit growth point for Coach parent company as expected.

In the three quarter of fiscal year 2018, Tapestry, Inc. (NYSE:TPR), which was renamed the Coach parent company of American light luxury group, lost more than 10% after its three quarter results in the three quarter of, thanks to the decline in profit margins and poor Kate Spade's same store sales and weak Stuart Weitzman.

Earlier, the women's wear daily pointed out that Coach group will take international business as the main way of its next growth.

"The global market is still very attractive, and the global high-end accessories market is growing at a median level, of which China plays a leading role."

VictorLuis, chief executive of Coach group, said in an interview with the women's wear daily.

In this context, the inclusion of new member KateSpade is particularly important. The brand's light luxury positioning and design style can bring younger consumers to fill the consumer market which is not radiated by Coach, and bring different brand attitude.

In order to cater to the huge youth market in China, Kate Spade chose post-90 actor Sun Yi as its first spokesman in the Greater China region. This is undoubtedly a look at the "carrying capacity" behind Sun Yi, which is also an inevitable choice for Kate Spade to further lay out the Chinese market.